0
1
Top Tips
to win
More Business
2
Web Marketing is a Marathon
3
This is a Sprint
4
Get Found
www.google.com/places
5
Get Found
6
Get Found
7
Probably the
greatest marketing opportunity
known!
8
Get Found
9
Get Emailing
10
It’s Not
Expensive
Get Emailing
11
It’s
Effective
Get Emailing
12
13
Get Networking
14
• Great way to stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of r...
15
Average age distribution across social network sites
0-17 18-24 25-34 35-44 45-54 55-64 65+
15%
9%
18%
25%
19%
10%
3%
D...
16
Social Media is
the
No. 1
online activity
Get Networking
17
2/3rds of the
Global Internet
population visit
Social
Networks
Get Networking
18
10% of all
internet time is
spent on Social
Networks
Get Networking
19
Social Networks
www.facebook.com
20
1/ China
2/ India
3/ Facebook
4/ USA
Facebook
If Facebook was a country it would be
21
Adds 1/2m
users every
day
Facebook
22
5bn minutes
spent on
Facebook
EVERY day
Facebook
23
1bn
• web links
• news stories
• blog posts
shared each week
Facebook
24
Facebook now
has a greater
share of the
internet than
Facebook
25
Business Networks
26
Linkedin – Networking for Professionals
27
100 million
registered professional
users in more than
200 countries
Linkedin – Networking for Professionals
28
More than 50%
located outside
of the USA
Linkedin – Networking for Professionals
29
More than 1m
companies have
a Linkedin
Company Page
Linkedin – Networking for Professionals
30
Adds 1m
new members
every 12 days
Linkedin – Networking for Professionals
31
More than 2bn
people searches
in 2010
Linkedin – Networking for Professionals
32
Viral Marketing’s free…..pst pass it on
33
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
Viral Marketing...
34
Viral Marketing – How & Why
The Thresher ‘Virus’
35
• Discount Voucher intended for
Suppliers and their Friends
• Circulated via chat-rooms, blogs
and email 800,000 times
...
36
• Created queues outside stores
• National TV news coverage
• National Radio coverage
• National Print news coverage
• ...
37
Get Filming
38
Video Marketing
2nd
most searched
site on the
internet
39
Video Marketing
2bn
videos watched
every day
40
Video Marketing
24 hours
of new content
uploaded every
minute
41
Video Marketing
Average person
spends
15 minutes
on YouTube
every day
42
Video Marketing
70%
of YouTube
activity takes
place outside of
the USA
43
Video Marketing
YouTube clips
now
incorporated in
Google Search
results
44
Your Video
Get Filming
45
Your Video
Get Filming
46
47
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your ...
48
When you have something to sell
When you have something new to offer
When something changes
When you have some news
Whe...
49
www.blogger.com
www.wordpress.com
Get Blogging
50
TWITTER
51
Twitter
52
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
Ge...
53
Apps
54
What’s on the Horizon?
55
Location Marketing
56
Location Marketing
57
Get Real – Augmented Reality
58
Get Real – Augmented Reality
59
Groupon
60
Right People, Right Results workshop
61
Right People, Right Results workshop
• Free 1½ day workshop on recruitment and progression
and performance management
•...
62
Andy Poulton
Business Link
M: 07966 547146
E: andy.poulton@businesslinksw.co.uk
W: www.businesslinksw.co.uk/eventsprese...
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HMRC Business Advice Open Day Swindon: Top tips to win more business

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Seminar presentation from HMRC Business Advice Open Day Swindon 29.03.11 'Top tips to win more business'. Seminar run by Andy Poulton of Business Link.

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Transcript of "HMRC Business Advice Open Day Swindon: Top tips to win more business"

  1. 1. 1 Top Tips to win More Business
  2. 2. 2 Web Marketing is a Marathon
  3. 3. 3 This is a Sprint
  4. 4. 4 Get Found www.google.com/places
  5. 5. 5 Get Found
  6. 6. 6 Get Found
  7. 7. 7 Probably the greatest marketing opportunity known!
  8. 8. 8 Get Found
  9. 9. 9 Get Emailing
  10. 10. 10 It’s Not Expensive Get Emailing
  11. 11. 11 It’s Effective Get Emailing
  12. 12. 12
  13. 13. 13 Get Networking
  14. 14. 14 • Great way to stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high return Get Networking
  15. 15. 15 Average age distribution across social network sites 0-17 18-24 25-34 35-44 45-54 55-64 65+ 15% 9% 18% 25% 19% 10% 3% Data source: Google Ad Planner
  16. 16. 16 Social Media is the No. 1 online activity Get Networking
  17. 17. 17 2/3rds of the Global Internet population visit Social Networks Get Networking
  18. 18. 18 10% of all internet time is spent on Social Networks Get Networking
  19. 19. 19 Social Networks www.facebook.com
  20. 20. 20 1/ China 2/ India 3/ Facebook 4/ USA Facebook If Facebook was a country it would be
  21. 21. 21 Adds 1/2m users every day Facebook
  22. 22. 22 5bn minutes spent on Facebook EVERY day Facebook
  23. 23. 23 1bn • web links • news stories • blog posts shared each week Facebook
  24. 24. 24 Facebook now has a greater share of the internet than Facebook
  25. 25. 25 Business Networks
  26. 26. 26 Linkedin – Networking for Professionals
  27. 27. 27 100 million registered professional users in more than 200 countries Linkedin – Networking for Professionals
  28. 28. 28 More than 50% located outside of the USA Linkedin – Networking for Professionals
  29. 29. 29 More than 1m companies have a Linkedin Company Page Linkedin – Networking for Professionals
  30. 30. 30 Adds 1m new members every 12 days Linkedin – Networking for Professionals
  31. 31. 31 More than 2bn people searches in 2010 Linkedin – Networking for Professionals
  32. 32. 32 Viral Marketing’s free…..pst pass it on
  33. 33. 33 • Get other people to do your marketing for you • It’s free • Give them something in return if possible Viral Marketing’s free…..pst pass it on
  34. 34. 34 Viral Marketing – How & Why The Thresher ‘Virus’
  35. 35. 35 • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 times Viral Marketing’s free…..pst pass it on
  36. 36. 36 • Created queues outside stores • National TV news coverage • National Radio coverage • National Print news coverage • Generated a rumoured £15m T/O Viral Marketing’s free…..pst pass it on
  37. 37. 37 Get Filming
  38. 38. 38 Video Marketing 2nd most searched site on the internet
  39. 39. 39 Video Marketing 2bn videos watched every day
  40. 40. 40 Video Marketing 24 hours of new content uploaded every minute
  41. 41. 41 Video Marketing Average person spends 15 minutes on YouTube every day
  42. 42. 42 Video Marketing 70% of YouTube activity takes place outside of the USA
  43. 43. 43 Video Marketing YouTube clips now incorporated in Google Search results
  44. 44. 44 Your Video Get Filming
  45. 45. 45 Your Video Get Filming
  46. 46. 46
  47. 47. 47 • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updated Get Blogging
  48. 48. 48 When you have something to sell When you have something new to offer When something changes When you have some news When you have something to say Get Blogging
  49. 49. 49 www.blogger.com www.wordpress.com Get Blogging
  50. 50. 50 TWITTER
  51. 51. 51 Twitter
  52. 52. 52 • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication tool Get Tweeting
  53. 53. 53 Apps
  54. 54. 54 What’s on the Horizon?
  55. 55. 55 Location Marketing
  56. 56. 56 Location Marketing
  57. 57. 57 Get Real – Augmented Reality
  58. 58. 58 Get Real – Augmented Reality
  59. 59. 59 Groupon
  60. 60. 60 Right People, Right Results workshop
  61. 61. 61 Right People, Right Results workshop • Free 1½ day workshop on recruitment and progression and performance management • The workshop will enable you to: – Identify and develop the right people to fulfil your business objectives – Use performance management to improve efficiency and profitability in your organisation – Benchmark your business and produce an action plan to realise your company’s ambitions for growth through your people • 1-1 follow-up meeting to help you to implement your action plan
  62. 62. 62 Andy Poulton Business Link M: 07966 547146 E: andy.poulton@businesslinksw.co.uk W: www.businesslinksw.co.uk/eventspresentations Thank You
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