Essential Business Tips to grow your Business - Web Marketing

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Business Link's Essential Business Tips event - Andy Poulton's presentation.

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Essential Business Tips to grow your Business - Web Marketing

  1. 1. Web Marketing is a Marathon<br />
  2. 2. This is a Sprint<br />
  3. 3. 14 Top Tips<br />to win<br />More Business<br />
  4. 4. Get Found<br />www.google.com/places<br />
  5. 5. Get Found<br />www.google.com/places<br />
  6. 6. Get Found<br />
  7. 7. Probably the greatest marketing opportunityknown!<br />
  8. 8. Get Found<br />Google Adwords<br />Google Base<br />
  9. 9. Get Emailing<br />
  10. 10. Get Emailing<br />It’s Not Expensive<br />
  11. 11. Get Emailing<br />It’s Effective<br />
  12. 12.
  13. 13. Get Networking<br />
  14. 14. Get Networking<br /><ul><li>Great way to stay in touch with existing clients
  15. 15. Reach out to new audiences and markets
  16. 16. Better understanding of related markets
  17. 17. Relative low cost of entry
  18. 18. Possible high return</li></li></ul><li>Average age distribution across social network sites<br />25%<br />19%<br />18%<br />15%<br />10%<br />9%<br />3%<br />18-24<br />0-17<br />25-34<br />35-44<br />45-54<br />55-64<br />65+<br />Data source: Google Ad Planner<br />
  19. 19. Get Networking<br />Social Media is the <br />No. 1 <br />online activity<br />
  20. 20. Get Networking<br />2/3rds of the Global Internet population visit Social Networks<br />
  21. 21. Get Networking<br />10% of all internet time is spent on Social Networks<br />
  22. 22. Social Networks<br />www.facebook.com<br />
  23. 23. Facebook<br />If Facebook was a country it would be<br />1/ China<br />2/ India<br />3/ Facebook – 560m<br />4/ USA<br />
  24. 24. Facebook<br />Adds 1/2musers every day<br />
  25. 25. Facebook<br />5bn minutesspent on Facebook EVERY day<br />
  26. 26. Facebook<br />1bn<br /><ul><li>web links
  27. 27. news stories
  28. 28. blog posts</li></ul>shared each week<br />
  29. 29. Facebook<br />Facebook now has a greatershare of theinternet than<br />
  30. 30. Business Networks<br />
  31. 31. Linkedin – Networking for Professionals<br />
  32. 32. Linkedin – Networking for Professionals<br />Over 100 million<br />registered professional users in more than<br />200 countries<br />
  33. 33. Linkedin – Networking for Professionals<br />More than 50%located outside of the USA<br />
  34. 34. Linkedin – Networking for Professionals<br />More than 1mcompanies have a Linkedin Company Page<br />
  35. 35. Linkedin – Networking for Professionals<br />Adds 1mnew members every 12 days<br />
  36. 36. Linkedin – Networking for Professionals<br />More than 2bnpeople searchesin 2010<br />
  37. 37. Viral Marketing’s free…..pst pass it on<br />
  38. 38. Viral Marketing’s free…..pst pass it on<br /> Get other people to do your marketing for you<br /> It’s free<br /> Give them something in return if possible<br />
  39. 39. Viral Marketing – How & Why<br />The Thresher ‘Virus’<br />
  40. 40. Viral Marketing’s free…..pst pass it on<br /><ul><li>Discount Voucher intended for Suppliers and their Friends
  41. 41. Circulated via chat-rooms, blogs and email 800,000 times</li></li></ul><li>Viral Marketing’s free…..pst pass it on<br /><ul><li>Created queues outside stores
  42. 42. National TV news coverage
  43. 43. National Radio coverage
  44. 44. National Print news coverage
  45. 45. Generated a rumoured £15m T/O</li></li></ul><li>Get Filming<br />
  46. 46. Video Marketing <br />2ndmost searchedsite on theinternet<br />
  47. 47. Video Marketing <br />3bnvideos watchedevery day<br />
  48. 48. Video Marketing <br />48 hoursof new contentuploaded everyminute<br />
  49. 49. Video Marketing <br />Average personspends15 minuteson YouTube every day<br />
  50. 50. Video Marketing <br />70%of YouTube activity takes place outside of the USA<br />
  51. 51. Video Marketing <br />YouTube clips now incorporated in Google Search results<br />
  52. 52. Video Marketing <br />
  53. 53. Get Filming<br />Your Video<br />
  54. 54. Get Filming<br />Your Video<br />
  55. 55.
  56. 56. Get Blogging<br /><ul><li> An easy way to update latest news
  57. 57. An informal way of communicating
  58. 58. Helps with the search engine position of your website
  59. 59. Opens your business to a wider audience
  60. 60. Helps keep your clients updated</li></li></ul><li>Get Blogging<br />When you have something to sell<br />When you have something new to offer<br />When something changes<br />When you have some news<br />When you have something to say<br />
  61. 61. Get Blogging<br />www.blogger.com<br />www.wordpress.com<br />
  62. 62. TWITTER<br />
  63. 63. Twitter<br />
  64. 64. Get Tweeting<br /><ul><li> Easy to use
  65. 65. Easy way to keep in touch
  66. 66. A way to reach potentially large market
  67. 67. Short sharp communication tool</li></li></ul><li>Apps<br />
  68. 68. What’s on the Horizon?<br />
  69. 69. Location Marketing<br />
  70. 70. Location Marketing<br />
  71. 71. Get Real – Augmented Reality<br />
  72. 72. Get Real – Augmented Reality <br />
  73. 73. Groupon<br />
  74. 74.
  75. 75. Thank You<br />Andy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.uk<br />

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