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Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
Can facebook predict the future - Dorset
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Can facebook predict the future - Dorset

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How to keep an eye on what's being said about you, your brand and your competitors online.

How to keep an eye on what's being said about you, your brand and your competitors online.

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  • Can Facebook predict the future? Using social media for competitive intelligence. 09:30 Registration09:50 Welcome from Business Link10:00 Presentation11:15 Refreshment break11:45 Presentation reconvenes13:00 Informal networking buffet lunch2 ½ hoursSocial media users of blogs, YouTube, Facebook, Twitter, Google and many other sites are constantly talking about what is delightful, disagreeable or de rigueur. If you are listening – and you know what you’re looking for, how to search and where to run the query – you can begin to better understand your customers, identify new customers and spot emerging social and technology trends.Business Link’s free business to consumer seminar, in association with Key Multimedia, will show you how free online tools can help you to gather credible and effective competitive intelligence.For owners of small to medium sized business to consumer enterprises with a sound knowledge and active use of social media, this free seminar will help you to better understand your customers, identify new customers and spot emerging social and technology trends.The seminar is not suitable for those with only a basic understanding of the internet.
  • iPlayer – watch whenever you want – but also take part online with live tv shows
  • And you only have to think about what has just happended in Egypt to see how Social Media tools were used to topple a President.
  • Most companies now have a Twitter account and a Facebook page, but smart marketers are starting to realise that brands that listen make better friends…
  • Being found in the search results may not be enough
  • To find people To rank influencersTo find conversations, themesTo plan when to act and what to say
  • To find people To rank influencersTo find conversations, themesTo plan when to act and what to say
  • LinkedIn Signals gives you a whole new way to consume information and news that’s most relevant to you as a professional.Signal is the first of many LinkedIn products aimed at making it really easy for all professionals to glean only the most relevant insights from the never-ending stream of status updates and news. In other words, Signal allows all professionals to make sense of the noise that surrounds them today
  • http://www.socialmediaexaminer.com/4-ways-measure-social-media-and-its-impact-on-your-brand/InfluenceIf you find there are customers who have a strong opinion of your brand, it’s important to understand the influence of those customers.How many followers do they have?Do they get retweets?How many external links point to their blog?How many comments do their blog posts attract?SentimentAre the comments positive or negative? Most current tools attempt to assign sentiment to a post automatically. While this is helpful for brands with tons of mentions, it’s only about 70% accurate in most cases[1], so manual verification and spot-checking is encouraged across the board before making any decisions based on influence data.
  • How many people could you have reached with your message?In social media, this measurement is about as reliable as a print magazine’s circulation, but knowing your potential audience does have value because it represents your potential sales lead pool.Unfortunately, as of the writing of this post, some of these metrics have to be accounted for manually, so you’ll have to balance the level of effort to track the metrics versus the value you’ll receive from them to determine their importance to your overall strategy. A good example of where there can be unreliability in social measurement is when isolating unique users for each of your metrics. You want to avoid counting the same person twice in the list below, but realistically it’s difficult to do.These measurements highlight the number of people you’ve attracted to your brand through social media. To mitigate the potential for duplication of users, track growth rate as a percentage of the aggregate totals. This is where you will find the real diamonds
  • Twitter: Look at your number of followers and the number of followers for those who retweeted your message to determine the monthly potential reach. You should track these separately and then compare the month-over-month growth rate of each of these metrics so you can determine where you’re seeing the most growth. A great free tool to use for Twitter measurement is TweetReach.Facebook: Track the total number of fans for your brand page. In addition, review the number of friends from those who became fans during a specified period of time or during a promotion and those who commented on or liked your posts to identify the potential monthly Facebook reach.  Facebook Insights provides value here.YouTube: Measure the number of views for videos tied to a promotion or specific period of time, such as monthly, and the total number of subscribers.Blog: Measure the number of visitors who viewed the posts tied to the promotion or a specific period of time.Email: Take a look at how many people are on the distribution list and how many actually received the email.
  • Twitter: Look at your number of followers and the number of followers for those who retweeted your message to determine the monthly potential reach. You should track these separately and then compare the month-over-month growth rate of each of these metrics so you can determine where you’re seeing the most growth. A great free tool to use for Twitter measurement is TweetReach.Facebook: Track the total number of fans for your brand page. In addition, review the number of friends from those who became fans during a specified period of time or during a promotion and those who commented on or liked your posts to identify the potential monthly Facebook reach.  Facebook Insights provides value here.YouTube: Measure the number of views for videos tied to a promotion or specific period of time, such as monthly, and the total number of subscribers.Blog: Measure the number of visitors who viewed the posts tied to the promotion or a specific period of time.Email: Take a look at how many people are on the distribution list and how many actually received the email.
  • Can Facebook predict the future? Using social media for competitive intelligence. 09:30 Registration09:50 Welcome from Business Link10:00 Presentation11:15 Refreshment break11:45 Presentation reconvenes13:00 Informal networking buffet lunch2 ½ hoursSocial media users of blogs, YouTube, Facebook, Twitter, Google and many other sites are constantly talking about what is delightful, disagreeable or de rigueur. If you are listening – and you know what you’re looking for, how to search and where to run the query – you can begin to better understand your customers, identify new customers and spot emerging social and technology trends.Business Link’s free business to consumer seminar, in association with Key Multimedia, will show you how free online tools can help you to gather credible and effective competitive intelligence.For owners of small to medium sized business to consumer enterprises with a sound knowledge and active use of social media, this free seminar will help you to better understand your customers, identify new customers and spot emerging social and technology trends.The seminar is not suitable for those with only a basic understanding of the internet.
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