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Presentation slides from Business Link's 'Boost your marketing strategy event' at Center Parcs Longleat Forest on 2nd March 2011. Andy Poulton's (Business Link IT Adviser) presentation looks at the ...

Presentation slides from Business Link's 'Boost your marketing strategy event' at Center Parcs Longleat Forest on 2nd March 2011. Andy Poulton's (Business Link IT Adviser) presentation looks at the benefits of e-marketing and social media marketing and networking for business and how to integrate these strategies into your marketing plans.

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Boost your marketing strategy: e-marketing presentation Boost your marketing strategy: e-marketing presentation Presentation Transcript

  • Guerrilla e-marketing Join the r-evolutionwww.businesslink.gov.uk/southwest/eventspresentations 1
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 2
  • World Wide Web – Reality Checkwww.businesslink.gov.uk/southwest/eventspresentations 3
  • World Wide Web – Reality Check Vast Market Opportunitywww.businesslink.gov.uk/southwest/eventspresentations 4
  • World Wide Web – Reality Check6.5 bn Global Population1.5 bn – Global Internet Population46m – UK Internet Populationwww.businesslink.gov.uk/southwest/eventspresentations 5
  • World Wide Web – Reality Check Lots of money spent onlinewww.businesslink.gov.uk/southwest/eventspresentations 6
  • World Wide Web – Reality Check 2010 – UK£121bn Business to Consumer£240bn Business to Businesswww.businesslink.gov.uk/southwest/eventspresentations 7
  • • World Wide Web – Reality Check 140 120 121 100 80 88 60 64.3 £ Bn 40 46.6 29.8 20 20.4 0 2005 2006 2007 2008 2009 2010Source IMRGwww.businesslink.gov.uk/southwest/eventspresentations 8
  • World Wide Web – Reality Check New ways of working means People spend more and more time onlinewww.businesslink.gov.uk/southwest/eventspresentations 9
  • World Wide Web – Reality CheckPCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4Gwww.businesslink.gov.uk/southwest/eventspresentations 10
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 11
  • Online Networkswww.businesslink.gov.uk/southwest/eventspresentations 12
  • Online Networkswww.businesslink.gov.uk/southwest/eventspresentations 13
  • Online Networks – Why • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high returnwww.businesslink.gov.uk/southwest/eventspresentations 14
  • www.businesslink.gov.uk/southwest/eventspresentations 15
  • Social NetworksSocial Media is the No. 1 online activitywww.businesslink.gov.uk/southwest/eventspresentations 16
  • Social Networks 2/3rds of the Global Internet population visit Social Networkswww.businesslink.gov.uk/southwest/eventspresentations 17
  • Social Networks 10% of allinternet time isspent on Social Networkswww.businesslink.gov.uk/southwest/eventspresentations 18
  • Social Networks www.facebook.comwww.businesslink.gov.uk/southwest/eventspresentations 19
  • Facebook If Facebook was a country it would be1/ China2/ India3/ Facebook4/ USAwww.businesslink.gov.uk/southwest/eventspresentations 20
  • Facebook Adds 1/2m users every daywww.businesslink.gov.uk/southwest/eventspresentations 21
  • Facebook 5bn minutes spent on Facebook EVERY daywww.businesslink.gov.uk/southwest/eventspresentations 22
  • Facebook 1bn• web links• news stories• blog postsshared each weekwww.businesslink.gov.uk/southwest/eventspresentations 23
  • Facebook Facebook now has a greater share of the internet thanwww.businesslink.gov.uk/southwest/eventspresentations 24
  • Facebook 3 Types of presence • Profile – personal • Page – for businesses • Groups - for anyone Each has unique benefits and negatives. Research to ensure you choose what’s best for you.www.businesslink.gov.uk/southwest/eventspresentations 25
  • Facebook – Advertising • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedbackwww.businesslink.gov.uk/southwest/eventspresentations 26
  • Business Networkswww.businesslink.gov.uk/southwest/eventspresentations 27
  • Linkedin – Networking for Professionalswww.businesslink.gov.uk/southwest/eventspresentations 28
  • Linkedin – Networking for Professionals 90 millionregistered professional users in more than 200 countrieswww.businesslink.gov.uk/southwest/eventspresentations 29
  • Linkedin – Networking for Professionals More than 50% located outside of the USAwww.businesslink.gov.uk/southwest/eventspresentations 30
  • Linkedin – Networking for Professionals More than 1mcompanies have a LinkedinCompany Pagewww.businesslink.gov.uk/southwest/eventspresentations 31
  • Linkedin – Networking for Professionals Adds 1m new members every 12 dayswww.businesslink.gov.uk/southwest/eventspresentations 32
  • Linkedin – Networking for Professionals More than 2bnpeople searches in 2010www.businesslink.gov.uk/southwest/eventspresentations 33
  • Linkedin – Profile Personal Profile Company Profilewww.businesslink.gov.uk/southwest/eventspresentations 34
  • Linkedin – Advertise • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedbackwww.businesslink.gov.uk/southwest/eventspresentations 35
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 36
  • www.businesslink.gov.uk/southwest/eventspresentations 37
  • Viral Marketing – How & Why • Get other people to do your marketing for you • It’s free • Give them something in return if possiblewww.businesslink.gov.uk/southwest/eventspresentations 38
  • Viral Marketing – How & Why 20 20 x 20 400 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2mwww.businesslink.gov.uk/southwest/eventspresentations 39
  • Viral Marketing – How & Why The Thresher ‘Virus’www.businesslink.gov.uk/southwest/eventspresentations 40
  • Viral Marketing – How & Why • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 timeswww.businesslink.gov.uk/southwest/eventspresentations 41
  • Viral Marketing – How & Why • Created queues outside stores • National TV news coverage • National Radio coverage • National Print news coverage • Generated a rumoured £15m T/Owww.businesslink.gov.uk/southwest/eventspresentations 42
  • Viral Marketing -How • Refer a friend • Competitions • Videowww.businesslink.gov.uk/southwest/eventspresentations 43
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 44
  • Video Marketingwww.businesslink.gov.uk/southwest/eventspresentations 45
  • Video Marketing 2nd most searched site on the internetwww.businesslink.gov.uk/southwest/eventspresentations 46
  • Video Marketing 2bn videos watched every daywww.businesslink.gov.uk/southwest/eventspresentations 47
  • Video Marketing 24 hours of new content uploaded every minutewww.businesslink.gov.uk/southwest/eventspresentations 48
  • Video Marketing Average person spends 15 minutes on YouTube every daywww.businesslink.gov.uk/southwest/eventspresentations 49
  • Video Marketing 70% of YouTube activity takes place outside of the USAwww.businesslink.gov.uk/southwest/eventspresentations 50
  • Video Marketing YouTube clips now incorporated in Google Search resultswww.businesslink.gov.uk/southwest/eventspresentations 51
  • Video Marketing Your Video • Outsource to Video Production Company • DIYwww.businesslink.gov.uk/southwest/eventspresentations 52
  • Video Marketing Your Videowww.businesslink.gov.uk/southwest/eventspresentations 53
  • Video Marketing Your Videowww.businesslink.gov.uk/southwest/eventspresentations 54
  • Video Marketing Your Video • Look for an angle • Look for the competition • Get a feel for YouTube • Think how else it could be usedwww.businesslink.gov.uk/southwest/eventspresentations 55
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 56
  • www.businesslink.gov.uk/southwest/eventspresentations 57
  • Blogging – Why • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updatedwww.businesslink.gov.uk/southwest/eventspresentations 58
  • Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to saywww.businesslink.gov.uk/southwest/eventspresentations 59
  • Blogging – Where www.blogger.com www.wordpress.comwww.businesslink.gov.uk/southwest/eventspresentations 60
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 61
  • TWITTERwww.businesslink.gov.uk/southwest/eventspresentations 62
  • Twitterwww.businesslink.gov.uk/southwest/eventspresentations 63
  • Twitter – Who185m Businesses and Individuals International companies Informational Services Cisco Nasa IBM Respected News Services Marketing Donut Dell BBC Startup Donut CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Small Businesses Stephen Fry William Grant – FoxGrant Jonathan Ross Warren Cass – Business Scene Britney Spears Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consultingwww.businesslink.gov.uk/southwest/eventspresentations 64
  • Twitter – Why • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication toolwww.businesslink.gov.uk/southwest/eventspresentations 65
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 66
  • Appswww.businesslink.gov.uk/southwest/eventspresentations 67
  • Apps • Great for brand awareness • Great for “going viral” • Brand visibility every time someone uses their Mobile • Can cost as little as £5,000 to develop • Even a bad app is downloaded 100,000 timeswww.businesslink.gov.uk/southwest/eventspresentations 68
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 69
  • What’s on the Horizon?www.businesslink.gov.uk/southwest/eventspresentations 70
  • Location Marketingwww.businesslink.gov.uk/southwest/eventspresentations 71
  • An explosion in GPS enabled devices One thing in commonwww.businesslink.gov.uk/southwest/eventspresentations 72
  • www.businesslink.gov.uk/southwest/eventspresentations 73
  • Location Marketingwww.businesslink.gov.uk/southwest/eventspresentations 74
  • Augmented Realitywww.businesslink.gov.uk/southwest/eventspresentations 75
  • Augmented Realitywww.businesslink.gov.uk/southwest/eventspresentations 76
  • www.businesslink.gov.uk/southwest/eventspresentations 77
  • Grouponwww.businesslink.gov.uk/southwest/eventspresentations 78
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 79
  • Old Hat – but still relevantwww.businesslink.gov.uk/southwest/eventspresentations 80
  • www.businesslink.gov.uk/southwest/eventspresentations 81
  • Probably the greatest marketing opportunity known!www.businesslink.gov.uk/southwest/eventspresentations 82
  • Email Marketingwww.businesslink.gov.uk/southwest/eventspresentations 83
  • Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 84
  • Thank YouAndy PoultonBusiness LinkM: 07966 547146E: andy.poulton@businesslinksw.co.ukwww.businesslink.gov.uk/southwest/eventspresentations 85