5  B2B social networking with linkedin -maximise your web marketing 03.02.11
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5 B2B social networking with linkedin -maximise your web marketing 03.02.11

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B2B Social Networking with LinkedIn

B2B Social Networking with LinkedIn
03.02.11 Maximise your web marketing

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5 B2B social networking with linkedin -maximise your web marketing 03.02.11 Presentation Transcript

  • 1. Personal online networks (B2B)
    • Paul Tansey – Intergage
  • 2.
    • Started in May 2003/launched December 2003
    • Valued in June 2008 at $1 billion
    • Freemium model
    • 78m+ registered users
    LinkedIn (very) brief history
  • 3. LinkedIn users
    • 78m+ Members globally
    • 18m+ in Europe
    • 4.6m in the UK
    • Average age 41
    • 46% business decision makers
    • Average household income $109,000/£65,000
  • 4. Online networking – It’s easy
  • 5. Online networking – Sharing contacts
  • 6. Your network – How big???
    • Guess the network size
    • 351 contacts….
    • Include specialist groups
    351 ? ?
  • 7. Online networking – What does it mean?
  • 8. The business benefits of online networking
    • Growing a business
    • Maintaining relationships
    • Finding business partners & suppliers
    • Recruitment (and job hunting)
    • Checking references
    • Organising and promoting events
    • Building a reputation and demonstrating expertise
    • Get help and advice
    • Help people!
  • 9. The business benefits of online networking
    • Provide help and advice
    • Find events and even attend them
    • Introduce people
    • Recommend and endorse people
    • Laser targeted advertising
    • Market research
    • Prepare for networking events
    • Help people!
  • 10. B2B online networking
    • How to do it
    • What not to do
    • Employers’ considerations
  • 11. 1. Decide why you are doing this!
    • Clear objectives – begin with the end in mind
    • Build a big network
    • Build a quality network
  • 12. 2. Choose a tool
  • 13. LinkedIn – Getting More Popular
  • 14. LinkedIn vs Competition
    • Not the only show in town
  • 15. 3. Create an account and a profile
  • 16. 4. Connect to contacts
    • Searching and browsing
    • Saving searches
    • Add via email addresses/address book
    • Former colleagues and classmates
    • People you may know feature
  • 17. 5.The home page
    • Your information centre
    • Your inbox
    • Update your status
    • Keep your finger on the pulse of your network
  • 18. 6. Explore and join groups
    • Join groups of people with the same business interests
    • Join discussions, “meet” experts and build relationships
    • Demonstrate expertise
  • 19. 7. Questions and answers
    • Find help
    • Provide help
    • Make new contacts
    • Demonstrate expertise in your niche
    • Dave “The Wireman” Maskin
  • 20. 8. Add a company record
    • Companies have records too
    • Individual people profiles linked to companies
    • Upload logo and create description and specialties
    • It will show up in the search engine results!
    • Links to your website
    • Is shown to non-members
    • You can now “Follow” companies
    • NEW – Company products & services
    • Build on-line testimonials & recommendations
  • 21. 8. Add a company record
  • 22. 8. Your company products & services
  • 23. 8. Your company products & services
  • 24. 8. Your company recommendations
  • 25. 8. Company Page Views
  • 26. 9. Recommendations
    • How do you feel when people recommend you?
    • How do you feel about the person that recommended you?
    • Why you should recommend others
    • Users with recommendations are 3 times more likely to get enquiries through searches
  • 27. 10. Attend and organise events
    • Create an event
    • Share it with up to 50 of your contacts
    • If they attend or flag it as interesting they pass it on
    • Online and offline events
  • 28. 11. Applications
    • Reading lists
    • Events
    • Polls
    • Blog link
    • Slideshow
    • File sharing and collaboration
    • Travel tools
    • Company Buzz
    • Projects & team spaces
  • 29. 12. Promote your profile
    • On your email footer
    • On your website
    • On your blog
    • On your business cards/brochures
    • Via Twitter
  • 30. 13. Ongoing updates
    • To your status
    • Adding connections
    • Save your searches
    • Request introductions
    • Ask and answer questions
    • Join group discussions and contribute
  • 31. 13. Ongoing updates
    • Upload presentations to share
    • Make recommendations
    • Organise and publicise events
    • Update your reading list
    • Add polls
    • Read blog updates and update your blog
  • 32. 14. Advertising on online networking sites
    • Targeting
    • Video vs static text ads vs e-mail
    • CPC vs CPM
    • Search advertising vs social network advertising
  • 33. The Intergage 14-point plan
    • Decide why you are doing this
    • Choose your tool
    • Sign up and create a profile
    • Connect to contacts
    • Learn how the home page works
    • Explore and join groups
    • Try out questions and answers
  • 34. The Intergage 14-point Plan
    • 8. Add a company record (products & services)
    • 9. Make and request recommendations
    • 10. Attend and organise events
    • 11. Check out the applications you can add
    • 12. Promote your profile
    • 13. Ongoing updates
    • 14. Explore the advertising opportunity
  • 35. One last thing…
  • 36. 15. Update your web properties
    • Website (s)
    • Blog
  • 37. Using Your LinkedIn Account
    • Put Time Aside At Least Once A Week
    • Go Through All Those Business Cards You’ve Collected!
    • New! Link to Outlook – see YouTube
    • Use RSS
  • 38. Summary
    • There are four ways to grow a business (advertising, PR, word of mouth and cold calling). LinkedIn can help with all of these
    • LinkedIn fulfils a need in all of us and is actually fun
    • It’s not a silver bullet however…