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5  B2B social networking with linkedin -maximise your web marketing 03.02.11
 

5 B2B social networking with linkedin -maximise your web marketing 03.02.11

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B2B Social Networking with LinkedIn

B2B Social Networking with LinkedIn
03.02.11 Maximise your web marketing

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    5  B2B social networking with linkedin -maximise your web marketing 03.02.11 5 B2B social networking with linkedin -maximise your web marketing 03.02.11 Presentation Transcript

    • Personal online networks (B2B)
      • Paul Tansey – Intergage
      • Started in May 2003/launched December 2003
      • Valued in June 2008 at $1 billion
      • Freemium model
      • 78m+ registered users
      LinkedIn (very) brief history
    • LinkedIn users
      • 78m+ Members globally
      • 18m+ in Europe
      • 4.6m in the UK
      • Average age 41
      • 46% business decision makers
      • Average household income $109,000/£65,000
    • Online networking – It’s easy
    • Online networking – Sharing contacts
    • Your network – How big???
      • Guess the network size
      • 351 contacts….
      • Include specialist groups
      351 ? ?
    • Online networking – What does it mean?
    • The business benefits of online networking
      • Growing a business
      • Maintaining relationships
      • Finding business partners & suppliers
      • Recruitment (and job hunting)
      • Checking references
      • Organising and promoting events
      • Building a reputation and demonstrating expertise
      • Get help and advice
      • Help people!
    • The business benefits of online networking
      • Provide help and advice
      • Find events and even attend them
      • Introduce people
      • Recommend and endorse people
      • Laser targeted advertising
      • Market research
      • Prepare for networking events
      • Help people!
    • B2B online networking
      • How to do it
      • What not to do
      • Employers’ considerations
    • 1. Decide why you are doing this!
      • Clear objectives – begin with the end in mind
      • Build a big network
      • Build a quality network
    • 2. Choose a tool
    • LinkedIn – Getting More Popular
    • LinkedIn vs Competition
      • Not the only show in town
    • 3. Create an account and a profile
    • 4. Connect to contacts
      • Searching and browsing
      • Saving searches
      • Add via email addresses/address book
      • Former colleagues and classmates
      • People you may know feature
    • 5.The home page
      • Your information centre
      • Your inbox
      • Update your status
      • Keep your finger on the pulse of your network
    • 6. Explore and join groups
      • Join groups of people with the same business interests
      • Join discussions, “meet” experts and build relationships
      • Demonstrate expertise
    • 7. Questions and answers
      • Find help
      • Provide help
      • Make new contacts
      • Demonstrate expertise in your niche
      • Dave “The Wireman” Maskin
    • 8. Add a company record
      • Companies have records too
      • Individual people profiles linked to companies
      • Upload logo and create description and specialties
      • It will show up in the search engine results!
      • Links to your website
      • Is shown to non-members
      • You can now “Follow” companies
      • NEW – Company products & services
      • Build on-line testimonials & recommendations
    • 8. Add a company record
    • 8. Your company products & services
    • 8. Your company products & services
    • 8. Your company recommendations
    • 8. Company Page Views
    • 9. Recommendations
      • How do you feel when people recommend you?
      • How do you feel about the person that recommended you?
      • Why you should recommend others
      • Users with recommendations are 3 times more likely to get enquiries through searches
    • 10. Attend and organise events
      • Create an event
      • Share it with up to 50 of your contacts
      • If they attend or flag it as interesting they pass it on
      • Online and offline events
    • 11. Applications
      • Reading lists
      • Events
      • Polls
      • Blog link
      • Slideshow
      • File sharing and collaboration
      • Travel tools
      • Company Buzz
      • Projects & team spaces
    • 12. Promote your profile
      • On your email footer
      • On your website
      • On your blog
      • On your business cards/brochures
      • Via Twitter
    • 13. Ongoing updates
      • To your status
      • Adding connections
      • Save your searches
      • Request introductions
      • Ask and answer questions
      • Join group discussions and contribute
    • 13. Ongoing updates
      • Upload presentations to share
      • Make recommendations
      • Organise and publicise events
      • Update your reading list
      • Add polls
      • Read blog updates and update your blog
    • 14. Advertising on online networking sites
      • Targeting
      • Video vs static text ads vs e-mail
      • CPC vs CPM
      • Search advertising vs social network advertising
    • The Intergage 14-point plan
      • Decide why you are doing this
      • Choose your tool
      • Sign up and create a profile
      • Connect to contacts
      • Learn how the home page works
      • Explore and join groups
      • Try out questions and answers
    • The Intergage 14-point Plan
      • 8. Add a company record (products & services)
      • 9. Make and request recommendations
      • 10. Attend and organise events
      • 11. Check out the applications you can add
      • 12. Promote your profile
      • 13. Ongoing updates
      • 14. Explore the advertising opportunity
    • One last thing…
    • 15. Update your web properties
      • Website (s)
      • Blog
    • Using Your LinkedIn Account
      • Put Time Aside At Least Once A Week
      • Go Through All Those Business Cards You’ve Collected!
      • New! Link to Outlook – see YouTube
      • Use RSS
    • Summary
      • There are four ways to grow a business (advertising, PR, word of mouth and cold calling). LinkedIn can help with all of these
      • LinkedIn fulfils a need in all of us and is actually fun
      • It’s not a silver bullet however…