• Save
7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - New Music Seminar 6-20-12
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - New Music Seminar 6-20-12

  • 1,399 views
Uploaded on

7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - presented at New Music Seminar 2012 for musicians looking to promote their work on YouTube.......

7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - presented at New Music Seminar 2012 for musicians looking to promote their work on YouTube. Prepared and presented by Julie Perry, Vice President & Social Media Director at BLASTmedia

Presentation Date: June 20, 2012 at New Music Seminar, NYC

Accompanying video: http://youtu.be/yykJ6gxtGPM

How to drum up awareness, build an audience, and even generate revenue and sales using YouTube.

Presentation Date: June 20, 2012 This is an older video but is being uploaded to accompany the recently published video of the actual presentation.

Accompanying video: http://youtu.be/yykJ6gxtGPM

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Presentation Date: June 20, 2012

    This is an older video but is being uploaded to accompany the recently published video of the actual presentation.

    Accompanying video: http://youtu.be/yykJ6gxtGPM
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
1,399
On Slideshare
1,262
From Embeds
137
Number of Embeds
3

Actions

Shares
Downloads
0
Comments
1
Likes
3

Embeds 137

https://twitter.com 100
http://ekwityinsights.blogspot.com 35
http://ekwityinsights.blogspot.ru 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 7 Habits of Highly EffectiveYouTubers: Actionable Tactics to Step up Your YouTube Game Immediately How to drum up awareness, build an audience, and even generate revenue and sales using YouTube Presentation Date: June 20, 2012 Accompanying video: http://youtu.be/yykJ6gxtGPM with Julie Perry, Vice President & Social Media Director at BLASTmedia
  • 2. Why YouMust YouTube• 800,000,000 users (about the same as Facebook)• 4 Billion page views a day, which adds up to 1,000,000,000,000 a year.• Mobile Access & Home T.V. Access• #2 Search Engine in the World• YouTube IS a Social Network.• 72 Hours of video uploaded every minute.
  • 3. What my company does ishelps business1. Your Channel2. Your Content3. Optimization – Videos4. Branding & Cross-Promotion5. Socialization6. CTAs (Call-to-Action Ads)7. Advertising (Adwords for Video)
  • 4. Your YouTube Channel.Your Homebase. Build Community here.
  • 5. Channel = Your Video Hub.Your videos are like subpages to a website:Feature them here and drive traffic to thechannel. Optimize your Channel..
  • 6. Channel Step 1: Name it and Claim it• Think branding.• Band / Songwriter Name or Record Label• Add “Music” or “Band” if need be.• NOT “JoeSchmoe1969” or “xxxTina84xxx”• Use http://www.YouTube.com/user/YourChannel when linking.
  • 7. Channel Step 2: Upload a background image. Get info “above the fold.”Brand your channel background.
  • 8. Channel Step 2: Upload a background image. Get info “above the fold.”Brand your channel background.
  • 9. Channel Step 2: ASK for the subscription.Brand your channel background.
  • 10. Chanel Step 3:Add Description Copy and Links to Fill out the “About” section thoroughly.Websites and Social Media Profiles
  • 11. Chanel Step 3:Add Description Copy and Links to Fill out the “About” section thoroughly.Websites and Social Media Profiles
  • 12. Channel Step 3:Add Description Copy and Links to Fill out the “About” section thoroughly.Websites and Social Media Profiles
  • 13. Channel Step 3:Add Description Copy and Links to Fill out the “About” section thoroughly.Websites and Social Media Profiles
  • 14. Channel Step 4: Feed view offers nothing of value toFeature your Signature Video. viewer.
  • 15. Channel Step 4: Don’t do it.Feature your Signature Video.
  • 16. Channel Step 4.5:Feature your Signature Video. Yes, autoplay it. And Autoplay it.
  • 17. Channel Step 5: Adding videos to playlists also helps with search.Build and Feature Playlists.
  • 18. Channel Step 6: Make deals with other musicians orCross Promote Relevant Channels venues to help each other out. and/or Partners’ Channels.
  • 19. Know Pros and Cons of Partner Partner channels have more opportunities for branding but must run ads. Channels.
  • 20. Your Video Content.Connectability. Accessibility. Sharability.
  • 21. Your Video Content• Length• Variety: Create clips at varying lengths to use for different types of promotion.• Audio quality.• Intros for branding. Extros for connecting.• Call to action?• Ask and you shall receive.
  • 22. Optimization – Videos.Discoverability. Findability. Get Discovered!
  • 23. Talking to Search Engines.YouTube, Google Video, and Google Universal!
  • 24. Optimization:Videos & Titles• Metadata (Titles, Tags, Video Description, and Category)• File name – use keywords.• Title: Up to 100 Characters.• Title: Balance between talking to search engines and piquing interest.• Title: Say if it’s a cover song or music video.
  • 25. Good but could use more:Optimization:Video Tags (Keywords)• Up to 500 characters for tags. • Make it a goal to use all of them.• Tags: Use quotes around phrases. Bad: good quantity but no quotes used:• Tags: Consider “sounds like.”• Tags: Add music venues for live recordings.
  • 26. Optimization:Video Descriptions• Up to 5,000 Characters in Description. • The more content, the better your chances of being discovered by searchers. • Include lyrics in description!• Description: Start with URL at beginning.• Description: Use http:// in front of URLs to hyperlink them.
  • 27. Branding & Cross-PromotionSharability. Be prepared to travel far.
  • 28. Annotation Annotation Annotations: Make call-outs and add additional infoCross link videos and playlists. via annotations. Also brand and cross promote within the video content. Gain subscribers.
  • 29. More Optimization:Cross-Platform Promotion• You get it started.• Share and post everywhere: • Twitter • Facebook • Goolge+ • Tumblr, Stumbleupon, Digg, MySpace • Embed on main website/blog.
  • 30. More Optimization:Cross-Platform Promotion• You get it started.• Share and post everywhere: • Twitter • Facebook • Goolge+ • Tumblr, Stumbleupon, Digg, MySpace • Embed on main website/blog. Share
  • 31. Socialization.Build Community. Engage and Interact.
  • 32. Optimization via Socialization:Audience Engagement• Always allow Comments and Embedding.• Reply to all Comments.• Build Playlists. • Add your videos to them.
  • 33. Optimization via Socialization:Audience Engagement• Always allow Comments and Embedding• Reply to all Comments.• Build Playlists. • Add your videos to them.• Comment on other videos and subscribe to other channels.• Add Contacts!
  • 34. Cheaters Never Win.• How to see how people are getting views:
  • 35. Cheaters Never Win.• How to see how people are getting views:
  • 36. Cheaters Never Win.• How to see how people are getting views:
  • 37. CTA – Call-to-Action Ads.Tell your audience what to do. Help them do it.
  • 38. CTA – Call-to-Action Ads.Tell your audience what to do. Help them do it.
  • 39. CTA – Call-to-Action Ads.Clickable and linkable to external destinations,off YouTube.
  • 40. To set up a CTA Ad, you must sign up for Google Adwords for Video.
  • 41. Advertising.Google Adwords for Video: In-stream & In-Search.
  • 42. Login to YouTube and then open a new TrueView Ads: GooTube offers lots of resources available to show you how to tab to: http://ads.youtube.com use.
  • 43. Login to YouTube and then open a new Advertise in Search Results. tab to: http://ads.youtube.com
  • 44. If you are going to “buy views,” do it this In-stream Ads. way. REAL VIEWS from REAL PEOPLE.
  • 45. Happy Tubing!Twitter: @JuliePerryWebsite: www.BLASTmedia.comYouTube: www.YouTube.com/BLASTmediaPR