7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately

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Julie Perry of BLASTmedia presents "7 Habits of Highly Effective YouTubers: Actionable Tactics to Step Up Your YouTube Game Immediately" at the Masters of Business Online (MBO) Conference in Indianapolis. This presentation includes tips for YouTube channel development & optimization, YouTube video content optimization (YTO), branding and cross-promotion tactics, socialization within the YouTube community, YouTube audience development, and running YouTube advertising via the new Google AdWords for Video / TrueView advertising platform.

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7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately

  1. 1. 7 Habits of Highly EffectiveYouTubers: Actionable Tactics to Step up Your YouTube Game Immediately How to drum up awareness, build an audience, and even generate revenue and sales using YouTube. with Julie Perry of BLASTmedia
  2. 2. Why YouMust YouTube• 800,000,000+ users (about the same as Facebook)• 4 Billion page views a day, which adds up to 1,000,000,000,000 a year.• Mobile Access & Home T.V. Access• #2 Search Engine in the World• YouTube IS a Social Network.• 72 Hours of video uploaded every minute.
  3. 3. Why YouMust YouTube• 800,000,000 users (about the same as Facebook)• 4 Billion page views a day, which adds up to 1,000,000,000,000 a year.• Mobile Access & Home T.V. Access• #2 Search Engine in the World• YouTube IS a Social Network.• 72 Hours of video uploaded every minute.
  4. 4. Overview.1. Your Channel2. Your Content3. Optimization – Videos4. Branding & Cross-Promotion5. Socialization6. CTAs (Call-to-Action Ads)7. Advertising (AdWords for Video)
  5. 5. Your YouTube Channel.Your Homebase. Build Community here.
  6. 6. Channel = Your Video Hub.Your videos are like subpages to a website:Feature them here and drive traffic to thechannel. Optimize your Channel.
  7. 7. Channel Step 1: Name it and Claim it.• Think branding.• Company Name and/or Purpose • Example: YouTube.com/user/BLASTmediaPR• Add “Video” or “TV” to the name if need be.• NOT “JoeSchmoe1969” or “xxxTina84xxx”
  8. 8. Channel Step 2: Upload a background image. GetBrand your channel background. as much information as you can “above the fold.”
  9. 9. Channel Step 2: Upload a background image. Get as much information as you canBrand your channel background. “above the fold.”
  10. 10. Channel Step 2: ASK for the subscription.Brand your channel background.
  11. 11. Chanel Step 3: Fill out the “About” section thoroughly.Add Description Copy and Links toWebsites and Social Media Profiles
  12. 12. Chanel Step 3: Fill out the “About” section thoroughly. But be careful ofAdd Description Copy and Links to formatting and don’t forgetWebsites and Social Media Profiles social links.
  13. 13. Channel Step 3: A well-written and short but sweetAdd Description Copy and Links to “About” profile, accompanied byWebsites and Social Media Profiles other social media profile links.
  14. 14. Channel Step 3: A well-written and short but sweetAdd Description Copy and Links to “About” profile, accompanied byWebsites and Social Media Profiles other social media profile links.
  15. 15. Channel Step 4: Feed view offers nothing ofFeature your Signature Video. value to viewer.
  16. 16. Channel Step 4: Don’t do it.Feature your Signature Video.
  17. 17. Channel Step 5:Feature your Signature Video. Yes, autoplay it. And Autoplay it.
  18. 18. Channel Step 6: Adding videos to playlists alsoBuild and Feature Playlists. helps with search.
  19. 19. Feature clients and/or partners. Channel Step 7: Make deals with other channelsCross Promote Relevant Channels to help each other out. Trade and/or Partners’ Channels. links and cross promote.
  20. 20. Know Pros and Cons of Partner Partner Channels have more opportunities for branding but and Brand Channels. must run ads.
  21. 21. Brand Channels have linkingKnow Pros and Cons of Partner features and can be purchased and Brand Channels. with an advertising commitment (recommended).
  22. 22. Your Video Content.Connectability. Accessibility. Sharability.
  23. 23. Your Video Content• Length (keep it short, 0:30 seconds to 3 minutes in length)• Variety: Create clips at varying lengths to use for different types of promotion.• Audio quality is crucial. Don’t skimp!• Intros for branding. Extros for connecting.• Did you include a call to action? You must!
  24. 24. Socialization. Build Community. Engage and Interact.
  25. 25. YouTube Editing Feature – Edit Any Video After Uploading
  26. 26. Optimization – Videos.Discoverability. Findability. Get Discovered!
  27. 27. Talking to Search Engines.YouTube, Google Video, and Google Universal!
  28. 28. YouTube Video Optimization:Titles & Tags• Metadata (Titles, Tags, Video Description, and Category)• Use keywords even in your file name.• Title: Up to 100 Characters.• Title: Balance between talking to search engines and piquing interest.• Tags: Up to 500 characters for tags. Make it a goal to use all of them.• Tags: Use quotes around phrases.• Tags: No longer visible. View in Page Source Code.
  29. 29. Optimization:Video Descriptions• Up to 5,000 Characters in Description. • The more content, the better your chances of being discovered by searchers.• Description: Start with URL at beginning.• Description: Use http:// in front of URLs to hyperlink them.• Upload a Video Transcript – these are indexable and searchable!
  30. 30. Interactive Transcripts• Upload a Video Transcript• Indexable and Searchable• Use SpeakerText.com to have made.
  31. 31. Branding & Cross-PromotionSharability. Be prepared to travel far:brand your videos within the content andbeneath it.
  32. 32. Annotation Annotation Make call-outs and add Annotations: additional info via annotations.Cross link videos and playlists. Also brand and cross promote Gain subscribers. within the video content.
  33. 33. More Optimization:Cross-Platform Promotion• You get it started. You must SEED it.• Share and post everywhere: • Twitter • Facebook • Google+ • Tumblr, Stumbleupon, Digg, Reddit Share • Embed on main website/blog.
  34. 34. Socialization.Build Community. Engage and Interact.
  35. 35. Optimization via Socialization: Audience Engagement• Always allow Comments and Embedding• Reply to all Comments.• Build Playlists. • Add your videos to them.• Comment on other videos and subscribe to other channels.• Add Contacts!
  36. 36. Optimization via Socialization: Audience Engagement• Always allow Comments and Embedding• Reply to all Comments.• Build Playlists. • Add your videos to them.• Comment on other videos and subscribe to other channels.• Add Contacts!
  37. 37. CTA – Call-to-Action Ads.Tell your audience what to do. Help them do it.
  38. 38. CTA – Call-to-Action Ads.Tell your audience what to do. Help them do it.
  39. 39. CTA – Call-to-Action Ads.Clickable and linkable to external destinations,off YouTube.
  40. 40. To set up a CTA Ad, you must sign up for Google AdWords for Video.
  41. 41. Advertising.Google AdWords for Video: TrueView In-Stream Ads & In-Search Ads.
  42. 42. In-Search Ads Show up in Search Results on the In-Search Ads: Advertise in World’s #2 Search Engine Search Results.
  43. 43. Login to YouTube and then open a new TrueView Ads: GooTube offers lots of resources available to tab to: http://ads.youtube.com show you how to use.
  44. 44. Login to YouTube and then open a new Advertise in Search Results. tab to: http://ads.youtube.com
  45. 45. Search ADIn-Search Ads.Rank for Competitors’ Brand Names andother Relevant Keywords
  46. 46. In-Stream Ads.If you are going to “buy views,” do it thisway. REAL VIEWS from REAL PEOPLE.
  47. 47. In-Stream Ads.TrueView In-Stream Ads are skippable afterfive seconds. Advertiser are not chargeduntil the video reaches 0:30 seconds.Gain thousands of impressions withoutpaying a dime! Accompanying Banner Ad
  48. 48. YouTube Analytics before and after… All tactics in play to produce results above.
  49. 49. YouTube Analytics before and after… All tactics in play to produce October only results above.
  50. 50. YouTube traffic is plentiful andBut does it result in targeted traffic? valuable, often out-converting A glimpse into Google Analytics.  other sources of social referrals.
  51. 51. Happy Tubing!Twitter: @JuliePerryWebsite: www.BLASTmedia.comYouTube: www.YouTube.com/BLASTmediaPRContact Julie Perry or Mendy Werne: 317.806.1900

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