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7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately
 

7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately

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Julie Perry of BLASTmedia presents "7 Habits of Highly Effective YouTubers: Actionable Tactics to Step Up Your YouTube Game Immediately" at the Masters of Business Online (MBO) Conference in ...

Julie Perry of BLASTmedia presents "7 Habits of Highly Effective YouTubers: Actionable Tactics to Step Up Your YouTube Game Immediately" at the Masters of Business Online (MBO) Conference in Indianapolis. This presentation includes tips for YouTube channel development & optimization, YouTube video content optimization (YTO), branding and cross-promotion tactics, socialization within the YouTube community, YouTube audience development, and running YouTube advertising via the new Google AdWords for Video / TrueView advertising platform.

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7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately 7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately Presentation Transcript

  • 7 Habits of Highly EffectiveYouTubers: Actionable Tactics to Step up Your YouTube Game Immediately How to drum up awareness, build an audience, and even generate revenue and sales using YouTube. with Julie Perry of BLASTmedia
  • Why YouMust YouTube• 800,000,000+ users (about the same as Facebook)• 4 Billion page views a day, which adds up to 1,000,000,000,000 a year.• Mobile Access & Home T.V. Access• #2 Search Engine in the World• YouTube IS a Social Network.• 72 Hours of video uploaded every minute.
  • Why YouMust YouTube• 800,000,000 users (about the same as Facebook)• 4 Billion page views a day, which adds up to 1,000,000,000,000 a year.• Mobile Access & Home T.V. Access• #2 Search Engine in the World• YouTube IS a Social Network.• 72 Hours of video uploaded every minute.
  • Overview.1. Your Channel2. Your Content3. Optimization – Videos4. Branding & Cross-Promotion5. Socialization6. CTAs (Call-to-Action Ads)7. Advertising (AdWords for Video)
  • Your YouTube Channel.Your Homebase. Build Community here.
  • Channel = Your Video Hub.Your videos are like subpages to a website:Feature them here and drive traffic to thechannel. Optimize your Channel.
  • Channel Step 1: Name it and Claim it.• Think branding.• Company Name and/or Purpose • Example: YouTube.com/user/BLASTmediaPR• Add “Video” or “TV” to the name if need be.• NOT “JoeSchmoe1969” or “xxxTina84xxx”
  • Channel Step 2: Upload a background image. GetBrand your channel background. as much information as you can “above the fold.”
  • Channel Step 2: Upload a background image. Get as much information as you canBrand your channel background. “above the fold.”
  • Channel Step 2: ASK for the subscription.Brand your channel background.
  • Chanel Step 3: Fill out the “About” section thoroughly.Add Description Copy and Links toWebsites and Social Media Profiles
  • Chanel Step 3: Fill out the “About” section thoroughly. But be careful ofAdd Description Copy and Links to formatting and don’t forgetWebsites and Social Media Profiles social links.
  • Channel Step 3: A well-written and short but sweetAdd Description Copy and Links to “About” profile, accompanied byWebsites and Social Media Profiles other social media profile links.
  • Channel Step 3: A well-written and short but sweetAdd Description Copy and Links to “About” profile, accompanied byWebsites and Social Media Profiles other social media profile links.
  • Channel Step 4: Feed view offers nothing ofFeature your Signature Video. value to viewer.
  • Channel Step 4: Don’t do it.Feature your Signature Video.
  • Channel Step 5:Feature your Signature Video. Yes, autoplay it. And Autoplay it.
  • Channel Step 6: Adding videos to playlists alsoBuild and Feature Playlists. helps with search.
  • Feature clients and/or partners. Channel Step 7: Make deals with other channelsCross Promote Relevant Channels to help each other out. Trade and/or Partners’ Channels. links and cross promote.
  • Know Pros and Cons of Partner Partner Channels have more opportunities for branding but and Brand Channels. must run ads.
  • Brand Channels have linkingKnow Pros and Cons of Partner features and can be purchased and Brand Channels. with an advertising commitment (recommended).
  • Your Video Content.Connectability. Accessibility. Sharability.
  • Your Video Content• Length (keep it short, 0:30 seconds to 3 minutes in length)• Variety: Create clips at varying lengths to use for different types of promotion.• Audio quality is crucial. Don’t skimp!• Intros for branding. Extros for connecting.• Did you include a call to action? You must!
  • Socialization. Build Community. Engage and Interact.
  • YouTube Editing Feature – Edit Any Video After Uploading
  • Optimization – Videos.Discoverability. Findability. Get Discovered!
  • Talking to Search Engines.YouTube, Google Video, and Google Universal!
  • YouTube Video Optimization:Titles & Tags• Metadata (Titles, Tags, Video Description, and Category)• Use keywords even in your file name.• Title: Up to 100 Characters.• Title: Balance between talking to search engines and piquing interest.• Tags: Up to 500 characters for tags. Make it a goal to use all of them.• Tags: Use quotes around phrases.• Tags: No longer visible. View in Page Source Code.
  • Optimization:Video Descriptions• Up to 5,000 Characters in Description. • The more content, the better your chances of being discovered by searchers.• Description: Start with URL at beginning.• Description: Use http:// in front of URLs to hyperlink them.• Upload a Video Transcript – these are indexable and searchable!
  • Interactive Transcripts• Upload a Video Transcript• Indexable and Searchable• Use SpeakerText.com to have made.
  • Branding & Cross-PromotionSharability. Be prepared to travel far:brand your videos within the content andbeneath it.
  • Annotation Annotation Make call-outs and add Annotations: additional info via annotations.Cross link videos and playlists. Also brand and cross promote Gain subscribers. within the video content.
  • More Optimization:Cross-Platform Promotion• You get it started. You must SEED it.• Share and post everywhere: • Twitter • Facebook • Google+ • Tumblr, Stumbleupon, Digg, Reddit Share • Embed on main website/blog.
  • Socialization.Build Community. Engage and Interact.
  • Optimization via Socialization: Audience Engagement• Always allow Comments and Embedding• Reply to all Comments.• Build Playlists. • Add your videos to them.• Comment on other videos and subscribe to other channels.• Add Contacts!
  • Optimization via Socialization: Audience Engagement• Always allow Comments and Embedding• Reply to all Comments.• Build Playlists. • Add your videos to them.• Comment on other videos and subscribe to other channels.• Add Contacts!
  • CTA – Call-to-Action Ads.Tell your audience what to do. Help them do it.
  • CTA – Call-to-Action Ads.Tell your audience what to do. Help them do it.
  • CTA – Call-to-Action Ads.Clickable and linkable to external destinations,off YouTube.
  • To set up a CTA Ad, you must sign up for Google AdWords for Video.
  • Advertising.Google AdWords for Video: TrueView In-Stream Ads & In-Search Ads.
  • In-Search Ads Show up in Search Results on the In-Search Ads: Advertise in World’s #2 Search Engine Search Results.
  • Login to YouTube and then open a new TrueView Ads: GooTube offers lots of resources available to tab to: http://ads.youtube.com show you how to use.
  • Login to YouTube and then open a new Advertise in Search Results. tab to: http://ads.youtube.com
  • Search ADIn-Search Ads.Rank for Competitors’ Brand Names andother Relevant Keywords
  • In-Stream Ads.If you are going to “buy views,” do it thisway. REAL VIEWS from REAL PEOPLE.
  • In-Stream Ads.TrueView In-Stream Ads are skippable afterfive seconds. Advertiser are not chargeduntil the video reaches 0:30 seconds.Gain thousands of impressions withoutpaying a dime! Accompanying Banner Ad
  • YouTube Analytics before and after… All tactics in play to produce results above.
  • YouTube Analytics before and after… All tactics in play to produce October only results above.
  • YouTube traffic is plentiful andBut does it result in targeted traffic? valuable, often out-converting A glimpse into Google Analytics.  other sources of social referrals.
  • Happy Tubing!Twitter: @JuliePerryWebsite: www.BLASTmedia.comYouTube: www.YouTube.com/BLASTmediaPRContact Julie Perry or Mendy Werne: 317.806.1900