BLAIRCOMM | Integrated Marketing Communications

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BLAIRCOMM is an integrated marketing communications agency based in Los Angeles. We develop powerful, strategic brand communications for our clients across all media. Many messages with one voice. Our purpose is to engage people emotionally in a continuing conversation that generates brand success and customer loyalty in a volatile, competitive market. To do this we integrate marketing communications across all new and emerging media utilizing our experience with traditional media. Our award-winning creative work has included nearly every imaginable project. Our proprietary research has provided unique insights for some of the world's best known companies. We are experts at finding and translating vital information into creative and effective brand communications. To see some samples of our work visit - www.blaircomm.us

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BLAIRCOMM | Integrated Marketing Communications

  1. 1. We speak business. Fluently. Hit
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  2. 2. BLAIRCOMM is an integrated marketing communications agency. Our mission is to simplify your marketing: 1+1=  To help establish and enhance your brand  To increase your market share with a loyal, expanding customer base  To make your company more profitable. www.blaircomm.us

  3. 3. We produce strategic marketing communications that speak with one voice across different media. We help companies understand and influence their publics better. Our purpose is to engage individuals emotionallyin a continuing conversation that generates brand success and customer loyalty in a volatile, competitive market. www.blaircomm.us

  4. 4. We help you navigate the evolving digital ecosystem with 20 years of insightful experience on world-class brands.•  Broadcast, print, web and other BOUGHT MEDIA OWNED MEDIA •  Websites Advertising •  Online store•  Collateral print and •  Corporate identity electronic •  Company blogs•  Promotions web and print •  Newsletter & email• Google adwords marketing and analytics •  Audio and video•  Direct response; podcasts print, web, email EARNED MEDIA •  Webinars &•  Direct mail webcasts•  Lead generation •  Branded content•  Search advertising •  RSS syndication•  Banner Advertising Social media • Microblogs • Viral advertising • Online reviews • Blogosphere •  Augmented reality•  Affiliate advertising •  Streaming video•  Mobile advertising, tagging and aps •  Publicity www.blaircomm.us

  5. 5. The marketing communications landscape has changed more in the past few years than in the last fifty. Our core competence is creative marketing communications–a three step process:  Proprietary Research – to accurately profile your audiences’ emotional characteristics and response  Strategic Development – to help our clients navigate the evolving digital ecosystem  Integrated Marketing Communications – to reach individuals in volatile target markets with one voice www.blaircomm.us

  6. 6. Markets are constantly moving targets. Only accurate strategy can hit them.A unique blend of advanced skills is required to influence these volatile audiences. Here is our menu of services: www.blaircomm.us

  7. 7. Cross-media advertising 
We deliver Cross-media advertisinga full spectrum of creative advertising utilizing state-of-the-art technologies  Consumer advertising in all media  Business to business and trade advertising  Direct response advertising both in web based formats and direct mail  Retail advertising campaigns that create brands and drive traffic  Analytics based search advertising  Broadcast media advertising www.blaircomm.us

  8. 8. Brand communications
 We are experts communicationsat translating marketing data into impactful marketing communications  Brand and corporate communications in all media  Collateral systems in both digital and print formats  Cross-media corporate capabilities systems  Product information systems for digital, print and web based uses  Web based informational systems www.blaircomm.us

  9. 9. Web development and promotion
 We create promotioncutting edge media for the sophisticated audiences our clients need to influence   Website design, development and maintenance   Intranet design and development   Email and newsletter marketing campaigns with precise analytics   Banner, search, listing and other Internet advertising   Video Podcast creative, production and publishing management www.blaircomm.us

  10. 10. Brand identity It’s more important identity
 now than at any time in history to have one unique voice for your brand  Brand experience assessment and development  Logo and identifying image creative  Brand and corporate identity systems  Corporate standards development  Web and intranet branding  Environmental identity and branding for retail www.blaircomm.us

  11. 11. Searchmarketing Your long-term and SEO marketing
essential commitment to manage the constantly evolving Internet search landscape •  Keyword research, development and analytics •  Google Adwords campaign creation and management •  Analytics based search campaign strategies •  Website and internet marketing analytics •  Existing keyword analysis www.blaircomm.us

  12. 12. Promotions We believe web based, print Promotions
and broadcast promotions must all integrate with in-depth analytics •  Sales promotion campaigns for all media •  Cross-media sales kits and presentations •  Trade show design and support •  Point of sale and dealer kits •  Direct response campaigns for all media www.blaircomm.us

  13. 13. Research and analytics 
We utilize traditionaland proprietary research to increase the level of communication and response   Proprietary surveys for target audience emotional and behavioral characteristics   Online survey management and analysis   Google analytics management for websites and conversion rates   Multivariate and A-B testing for websites   Keyword analysis and analytics www.blaircomm.us

  14. 14. Some of the world’s great companies have entrusted us with their brandNissan Automobiles Sanyo Fisher Fox Television Jorgensen SteelSuzuki Motorcycles Westin Hotels Fox Sports Network Rico InternationalNestlé Paramount TV ABC Baskin RobbinsSunkist Columbia Tri-Star TV CBS Rico InternationalDisney Time Warner NBC Cleveland GolfDisneyland McDonnel Douglas UPN Vivitar CamerasUniversal Studios Martin Marietta USA Networks Roman Meal BreadUniversal Television Hofner Guitars Capital Records RubbermaidWilshire Associates Paesold Violins SBC California Saban EntertainmentMitsubishi TV Steinway Pianos Republic Pictures PC BrandSunAmerica JBL Speakers Hallmark Home Orion PicturesCountrywide Mitsubishi Television Entertainment DataproductsMellon Corporation Coldwell Banker LA Visitors Bureau DiskeeperSony Pictures Sparkletts Water McDonnel Douglas PSA Airline Martin Marietta www.blaircomm.us

  15. 15. Select the logos to see some of thecreative work we have done for them… www.blaircomm.us


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