Takeaway+ You now have TWO customers The consumer, and the author
TREND 2+ The Rise of the Empowered Consumer #TOCBologna
+ It’s about what, when, & how they want it And at the price they want it too
+ They don’t care about our limitations, processes, territories, fears, concerns, workflows, rights, or profits.
+ They DO care about ease of use, price, narrative, quality, novelty, imagination, and word of mouth.
Takeaway+ Your CUSTOMER is in charge You must become customer anthropologists #TOCBologna
TREND 3+ The Rise of the Empowered Child #TOCBologna
“My child asked for it.” #1 purchase driver for kids 7-12 #2 for kids 0-6
+ Education is a self-organizing system, where learning is an emergent phenomenon.‖ -Sugata Mitra, professor of educational technology at Newcastle University (UK)http://www.ted.com/talks/sugata_mitra_the_child_driven_education.html