• Like
The Future of Children's Books in Five Trends
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

The Future of Children's Books in Five Trends

  • 6,727 views
Published

These are the slides from Kristen's McLean's Keynote speech at TOC Bologna 2013.

These are the slides from Kristen's McLean's Keynote speech at TOC Bologna 2013.

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
6,727
On SlideShare
0
From Embeds
0
Number of Embeds
11

Actions

Shares
Downloads
44
Comments
0
Likes
5

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • “If children have interest, then education happens…”

Transcript

  • 1. + THE FUTURE OF CHILDREN’S BOOKS IN FIVE TRENDSKristen McLeanTOC Bologna 2013@BKGKristen
  • 2. Hello!Kristen McLeanFounder & CEOBookigee, Inc.
  • 3. <30,000 view image>
  • 4. TREND 1+ The Rise of the Empowered Author #TOCBologna
  • 5. + Stats - Hybrid ―Hybrid Authors‖
  • 6. + Stats - Hybrid ―Hybrid Authors‖ = entrepreneurswww.digitalbookworld.com/2013/what-authors-want-third-of-published-authors-interested-in-self-publishing-next-book/
  • 7. + Stats - Hybrid ―Hybrid Authors‖ = entrepreneursHybrids earn $10K more per year than traditionally published peers
  • 8. + Stats - Hybrid ―Hybrid Authors‖ = entrepreneursHybrids are 10% more likely to be blogging and on Facebook
  • 9. + Stats - Hybrid ―Hybrid Authors‖ = entrepreneursHybrids have been on Twitter 12% longer than their peers
  • 10. +
  • 11. + Value proposition: access-vs-control
  • 12. Takeaway+ You now have TWO customers The consumer, and the author
  • 13. TREND 2+ The Rise of the Empowered Consumer #TOCBologna
  • 14. + It’s about what, when, & how they want it And at the price they want it too
  • 15. + They don’t care about our limitations, processes, territories, fears, concerns, workflows, rights, or profits.
  • 16. + They DO care about ease of use, price, narrative, quality, novelty, imagination, and word of mouth.
  • 17. Takeaway+ Your CUSTOMER is in charge You must become customer anthropologists #TOCBologna
  • 18. TREND 3+ The Rise of the Empowered Child #TOCBologna
  • 19. “My child asked for it.” #1 purchase driver for kids 7-12 #2 for kids 0-6
  • 20. + Education is a self-organizing system, where learning is an emergent phenomenon.‖ -Sugata Mitra, professor of educational technology at Newcastle University (UK)http://www.ted.com/talks/sugata_mitra_the_child_driven_education.html
  • 21. +
  • 22. 441,000 kindle e-books to kids in sub-Saharan Africa500,000 people reading e-books via mobile
  • 23. CathedralOne dominant pedagogy –rewards compliance & diligence
  • 24. MarketplaceMany pedagogies—rewards critical thinkinggogies –
  • 25. Children arefundamentally in charge + of their own inquiry. #TOCBologna
  • 26. Takeaway+ Goodbye gatekeepers, hello facilitators. How do we cultivate an appropriate conversation with our end readers? #TOCBologna
  • 27. TREND 4+ New Patterns of Content Emergence #TOCBologna ç
  • 28. Publishing 1.0
  • 29. Who are the Publishing 2.0facilitators? mass market agents, packagers, editors? bloggers, niche/longtail reviewers, tastemakers? crowd
  • 30. Takeaway+ New mechanisms are driving the acquisition of content Advantage will accrue to those with creative approaches #TOCBologna
  • 31. TREND 5+ Drivers of choice are stable, delivery is not #TOCBologna
  • 32. +
  • 33. +
  • 34. +
  • 35. +
  • 36. +
  • 37. +
  • 38. Takeaway+ Great books are still important As we move forward digital content will separate from its print forms #TOCBologna
  • 39. Thanks!Kristen McLeanFounder & CEOBookigee, Inc.