Understanding Metadata for Authors - Writer's Digest 2014

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This deck was presented August 2nd, 2014 at Writer's Digest in NYC. It covers the definition of metatdata, the current metadata environment in the US book business, statistics on why good metadata will help you sell more books, what YOU can do about your own metadata, and links for exploring more.

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  • BISAC Core Metatdata Practices - from BISG “Product Metadata Best Practices for Data Senders”
    These 31 fields are considered a complete core metadata listing.
    ----- Meeting Notes (4/5/13 07:26) -----
    BISAC Core Metatdata Practices - from BISG “Product Metadata Best Practices for Data Senders”
    These 31 fields are considered a complete core metadata listing.
  • From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepared for the Book Industry Study Group by Brian O’Leary, Magellan Media Consulting. Used with permission.
  • From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepared for the Book Industry Study Group by Brian O’Leary, Magellan Media Consulting. Used with permission.
  • Report: The Link Between Metadata and Sales , Nielsen UK 2011
  • BISAC Core Metatdata Practices - from BISG “Product Metadata Best Practices for Data Senders”
    These 31 fields are considered a complete core metadata listing.
    ----- Meeting Notes (4/5/13 07:26) -----
    BISAC Core Metatdata Practices - from BISG “Product Metadata Best Practices for Data Senders”
    These 31 fields are considered a complete core metadata listing.
  • ISBN= International Standard Book Number
    http://www.isbn.org/
  • What is BISAC?
    BISAC, the Book Industry Systems Advisory Committee, began as a result of a meeting to promote the use of the ISBN in the publishing industry. It is a sub-group of BISG. This organization has been the main standards forum of the Book Industry Study Group since 1980 and is responsible for helping to develop and maintain technology and electronic commerce standards for the entire publishing industry.
    Also you should know:
    International Organization for Standardization (ISO)
    The ISO is a worldwide federation of national standards bodies from some 100 countries, one from each country. The mission of ISO is to promote the development of standardization and related activities in the world with a view to facilitating the international exchange of goods and services, and to developing cooperation in the spheres of intellectual, scientific, technological and economic activity. ISO’s work results in international agreements which are published as International Standards. The ISBN is one such standard.
  • Investing in a high-quality, original cover design by an experienced jacket designer is some of the best money you will spend when it comes to your book’s success.
  • Understanding Metadata for Authors - Writer's Digest 2014

    1. 1. Advanced Metadata How Understanding Metadata Can Help You Build Your Business #metadata | @BKGKristen
    2. 2. Hello! (c) 2013 by Bookigee, Inc. All rights reserved. No distribution or reproduction without permission. Kristen McLean Founder & CEO Bookigee, Inc. @BKGKristen #Metadata
    3. 3. • Metadata, what is it? • The current system of metadata • What you can do…… To discuss..... #metadata | @BKGKristen
    4. 4. Metadata • met·a·da·ta/ metə datə/ˈ ˌ • Noun: • A set of data that describes and gives information about other data. #metadata | @BKGKristen
    5. 5. Current System Massively complex Very messy 347,000 trad. frontlist books 1.8m non-trad. frontlist books 32m books in print Inconsistent data practices No central data clearinghouse
    6. 6. Data Warehouse Central Data Clearinghouse? #metadata | @BKGKristen Ideally, we would have a central repository where all data is created & distributed
    7. 7. Data Warehouse Central Data Clearinghouse? #metadata | @BKGKristen
    8. 8. Data Warehouse Central Data Clearinghouse? #metadata | @BKGKristen Data would be pushed from the book creator to the warehouse, and then retailers would push back information on bad data, or suggestions for enhancements.
    9. 9. Data Warehouse X Central Data Clearinghouse? #WDCE | @BKGKristen Unfortunately, this is NOT what we have in the US. Data is moving all around in very disorganized patterns, and feedback loops are not effective.
    10. 10. From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepared for the Book Industry Study Group by Brian O’Leary, Magellan Media Consulting. Used with permission. The way it should work (now)
    11. 11. From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepared for the Book Industry Study Group by Brian O’Leary, Magellan Media Consulting. Used with permission. The way it actually works (now)
    12. 12. What we want What we have
    13. 13. Challenges Volume of data Long lead times “Pipeline thinking” BISAC -vs- keywords Chaotic rights situation Pubdate is “end of process”- what about updates? #metadata | @BKGKristen
    14. 14. Why it matters Titles that meet the standard sell 98% more Titles with cover images sell 268% more Titles that meet the standard, have image, and enhanced metadata, sell 2,600 units more Fiction sales are most impacted by poor data
    15. 15. What you can do • If self-publishing, make metadata compliance & edit access a central consideration • Monitor & check your book’s online data regularly • Respectfully request corrections & updates quickly when errors occur
    16. 16. What to ask? • “Do you comply with BISG metadata best practices?” • How can I request corrections or make my own updates? • How quickly can I expect my changes to take effect?
    17. 17. 32. Keywords
    18. 18. Get your own ISBN? Pros: •Edit your own source metadata-www.myidentifiers.com •Buy ISBNs in series •Consistent ISBNs across platforms Cons: •Some platforms will require THEIR ISBNs for participation
    19. 19. BISAC number • “Book Industry Systems Advisory Committee” # • The industry-approved list of subject descriptors • Important foundation of the book metadata system • www.bisg.org/bisac-subject-codes
    20. 20. Book Jackets • Jackets MUST BE DESIGNED for WEB IMPACT • Invest in high-quality professional design
    21. 21. Keywords • Quantity & mechanism vary from platform to platform • When picking think LIKE YOUR TARGET READER • In AMZ, “search-in-book” makes all the text keywords
    22. 22. URLs we talked about • www.myidentifiers.com (Directly edit ISBN information in Books in Print at Bowker—YOU must be the ISBN owner) • www.selfpublishedauthor.com (Another site run by Bowker to help self published authors do a number of things including edit ISBN info, ebook conversion and much more.) • www.bisg.org This book industry trade association manages ISBN, metadata standards, and BISAC for the US. Here you can find info about the 30 standard metadata fields that you SHOULD have complete for any book, along with lots of other helpful information. • https://authorcentral.amazon.com/ This is Amazon’s central site for authors to manage many aspects of their book data & sales information. Here you can see your sales statistics, edit keywords, add editorial reviews to your book’s listing and more. In some cases, if you are traditionally published, you will need to have Amazon verify your with your publisher before you can edit any information.
    23. 23. Thanks! (c) 2014 by Bookigee, Inc. All rights reserved. No distribution or reproduction without permission. Kristen McLean Founder & CEO Bookigee, Inc. @BKGKristen

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