Data 101 for Authors         How Understanding the Numbers Can Help You Build Your Business#WDCE | @BKGKristen
Hello!  Kristen McLean    Founder & CEO     Bookigee, Inc.     @BKGKristen#WDCE        (c) 2013 by Bookigee, Inc. All righ...
To discuss.....   • Metadata   • The Open Web   • The Future of Content#WDCE | @BKGKristen
Metadata•   met·a·da·ta/ˈmetəˌdatə/•   Noun:•   A set of data that    describes and gives    information about other    da...
Current SystemMassively complexVery messy347,000 trad. frontlist books1.8m non-trad. frontlist books32m books in printInco...
Central Data  Clearinghouse?      Data Warehouse#WDCE | @BKGKristen
Central Data  Clearinghouse?      Data Warehouse#WDCE | @BKGKristen
Central Data  Clearinghouse?      Data Warehouse#WDCE | @BKGKristen
X   Central Data  Clearinghouse?      Data Warehouse#WDCE | @BKGKristen
The way it should work (now)From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepared f...
The way it actually works (now)From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepare...
What we wantWhat we have
ChallengesVolume of dataLong lead times“Pipeline thinking”BISAC -vs- keywordsChaotic rights situationPubdate is “end of pr...
Why it mattersTitles that meet the standardsell 98% moreTitles with cover images sell268% moreTitles that meet the standar...
What you       can do•   If self-publishing, make    metadata compliance &    edit access a central    consideration•   Mo...
What to ask?•   “Do you comply with    BISG metadata best    practices?”•   How can I request    corrections or make my   ...
The Open Web•   The Open Web    Movement=open source•   Cooperative, and standard    World Wide Web    communications•   I...
The ISBN is   not enough     Two new identifiers:International Standard Name Identifier (ISNI)  International Standard Tex...
International Standard             Name Identifier•   Identifies names of creators•   Disambiguates authors with same name...
Relating In the Metadata
Who’s Using This Stuff?                                                                                                   ...
International Standard              Text Code•   Identifies text, regardless of format•   Contains “related titles” inform...
What can we doin the open web?
Thanks!Kristen McLeanFounder & CEOBookigee, Inc.@BKGKristen                   (c) 2013 by Bookigee, Inc. All rights reserv...
Data 101 for authors  wd 2013
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Data 101 for authors wd 2013

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This is the slide deck from my presentation at Writer's Digest Conference East 2013

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  • BISAC Core Metatdata Practices - from BISG “Product Metadata Best Practices for Data Senders” These 31 fields are considered a complete core metadata listing. ----- Meeting Notes (4/5/13 07:26) ----- BISAC Core Metatdata Practices - from BISG “Product Metadata Best Practices for Data Senders” These 31 fields are considered a complete core metadata listing.
  • From the 2012 report: “ Development, Use, and Modification of Book Product Metadata ” prepared for the Book Industry Study Group by Brian O ’ Leary, Magellan Media Consulting. Used with permission.
  • From the 2012 report: “ Development, Use, and Modification of Book Product Metadata ” prepared for the Book Industry Study Group by Brian O ’ Leary, Magellan Media Consulting. Used with permission.
  • Report: The Link Between Metadata and Sales , Nielsen UK 2011
  • Data 101 for authors wd 2013

    1. 1. Data 101 for Authors How Understanding the Numbers Can Help You Build Your Business#WDCE | @BKGKristen
    2. 2. Hello! Kristen McLean Founder & CEO Bookigee, Inc. @BKGKristen#WDCE (c) 2013 by Bookigee, Inc. All rights reserved. No distribution or reproduction without permission.
    3. 3. To discuss..... • Metadata • The Open Web • The Future of Content#WDCE | @BKGKristen
    4. 4. Metadata• met·a·da·ta/ˈmetəˌdatə/• Noun:• A set of data that describes and gives information about other data.#WDCE | @BKGKristen
    5. 5. Current SystemMassively complexVery messy347,000 trad. frontlist books1.8m non-trad. frontlist books32m books in printInconsistent data practicesNo central data clearinghouse
    6. 6. Central Data Clearinghouse? Data Warehouse#WDCE | @BKGKristen
    7. 7. Central Data Clearinghouse? Data Warehouse#WDCE | @BKGKristen
    8. 8. Central Data Clearinghouse? Data Warehouse#WDCE | @BKGKristen
    9. 9. X Central Data Clearinghouse? Data Warehouse#WDCE | @BKGKristen
    10. 10. The way it should work (now)From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepared for the Book Industry Study Group by Brian O’Leary, Magellan Media Consulting. Used with permission.
    11. 11. The way it actually works (now)From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepared for the Book Industry Study Group by Brian O’Leary, Magellan Media Consulting. Used with permission.
    12. 12. What we wantWhat we have
    13. 13. ChallengesVolume of dataLong lead times“Pipeline thinking”BISAC -vs- keywordsChaotic rights situationPubdate is “end of process”#WDCE | @BKGKristen
    14. 14. Why it mattersTitles that meet the standardsell 98% moreTitles with cover images sell268% moreTitles that meet the standard,have image, and enhancedmetadata, sell 2,600 unitsmoreFiction sales are mostimpacted by poor data
    15. 15. What you can do• If self-publishing, make metadata compliance & edit access a central consideration• Monitor & check your book’s online data regularly• Respectfully request corrections & updates quickly when errors occur
    16. 16. What to ask?• “Do you comply with BISG metadata best practices?”• How can I request corrections or make my own updates?• How quickly can I expect my changes to take effect?
    17. 17. The Open Web• The Open Web Movement=open source• Cooperative, and standard World Wide Web communications• It opposes private, exclusive, proprietary Web solutions
    18. 18. The ISBN is not enough Two new identifiers:International Standard Name Identifier (ISNI) International Standard Text Code (ISTC) This is “structured metadata” #WDCE | @BKGKristen
    19. 19. International Standard Name Identifier• Identifies names of creators• Disambiguates authors with same name, collocates authors who spell their name in different ways• Pseudonyms get separate ISNIs• Related to Source ISNI in metadata• Relates across all media, not just books!
    20. 20. Relating In the Metadata
    21. 21. Who’s Using This Stuff? Wikipedia Google(c) 2012 by Bookigee, Inc. All rights reserved. No distribution or reproduction without permission.
    22. 22. International Standard Text Code• Identifies text, regardless of format• Contains “related titles” information in its metadata Allows linkages between the derivation and the original
    23. 23. What can we doin the open web?
    24. 24. Thanks!Kristen McLeanFounder & CEOBookigee, Inc.@BKGKristen (c) 2013 by Bookigee, Inc. All rights reserved. No distribution or reproduction without permission.

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