Unforgettable Meetings with Behavioral Economics

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Meetings remain a valuable sales and marketing tool in a constantly changing marketplace but it’s getting more and more difficult to break through the clutter and capture the attention of your audience. Behavioral economists are proving that emotions are powerful motivators and attaching an emotion to a message is a surefire way to guarantee it’s remembered. Use the following principles of behavioral economics to add impact to your next event – and make it hard to forget.

Vividness Effect:
People remember things that are vivid. The best examples of this are when you are able to connect facts or information you want people to remember to a visual that is hard to forget. In addition to visual reinforcement, other tactics like music, sound effects, colorful language and high-impact experiences that get people talking are also great examples of vividness.

Goal Setting:
People are natural goal-setters. Keep that in mind when planning your agenda. While ensuring that you communicate your company’s goals at your meeting, be sure to consider the goals of those in the audience. What do they hope to accomplish at the meeting? How about after the event? The goals that are set at your meeting can be powerful motivators for weeks and months to come.

Relativity Bias:
Humans can’t help but compare themselves to others. This is technically called a relativity bias and more commonly known as “keeping up with the Joneses.” Getting people together at meetings and events is the perfect time to compare notes and share ideas. It can also be a time to use friendly competition to teach, motivate and reward.

Availability Bias:
People will remember and act on information that is available to them. In other words – out of sight, out of mind. After you determine the most important messages you want your audience to remember, develop a plan to keep those messages top-of-mind. Technology can help with this, as can your agenda.

Understanding how your audience will react to your meeting creative and agenda will help you gain the edge, ensuring your message is heard – but more importantly, remembered. It’s the first step toward an unforgettable event.

http://www.biworldwide.com/en/research-materials/thought-leadership/2014/unforgettable-meetings/

http://www.biworldwide.com

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Unforgettable Meetings with Behavioral Economics

  1. 1. Make your meeting Unforgettable Behavioral Economics using Australia | Canada | China | India | Latin America | United Kingdom | United States
  2. 2. Meetings remain a valuable sales and marketing tool in a constantly changing marketplace. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  3. 3. BUT, it’s getting more and more difficult to break through the clutter and capture the attention of your audience. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  4. 4. Behavioral economists are proving that emotions are powerful motivators. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  5. 5. Behavioral economists are proving that emotions are powerful motivators. And attaching emotion to a message is a surefire way to guarantee it’s remembered. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  6. 6. Top ten achievements for 2014 - what have earned... Use these behavioral ecomonic principles to add impact to your next event. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  7. 7. Vividness Effect People remember things that are vivid. Using music, sound efffects and colorful language get people talking. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  8. 8. Goal Setting When planning your agenda, ensure that you communicate your company’s goals at your meeting. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  9. 9. Relativity Bias Getting people together at meetings and events is the perfect time to compare and share ideas. It can also be a time for friendly competition to teach, motivate and reward. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  10. 10. Availibility Bias After determining the important messages, develop a plan to keep those messages top-of-mind. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  11. 11. Learn more about how these principles of behavioral economics can impact your next corporate meeting or event. Download our free article now. Australia | Canada | China | India | Latin America | United Kingdom | United States
  12. 12. follow us... BI WORLDWIDE uses the principles of behavioral economics to produce measurable results for our clients by driving and sustaining engagement with their employees, channel partners and customers. Australia | Canada | China | India | Latin America | United Kingdom | United States

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