How is employee engagement like an ice bucket over the head?
The ALS Ice Bucket Challenge has become the latest viral sensation, arriving with perfect timing at the end of a long summer, when boredom is so rampant that even a brain freeze starts to seem like a good idea.
Of course, it’s all for a good cause — to raise awareness for amyotrophic lateral sclerosis (ALS), the neurodegenerative disorder also known as Lou Gehrig’s disease. While the original concept was to give $100 to ALS or face the frozen bucket, many people are getting soaked and donating anyway, which has resulted in hundreds of thousands of videos shared across social media sites. So far, over $79 million* has been donated to deserving nonprofits who serve those with this disease, which is particularly good news to me, as one of my brothers suffers from ALS.
So while the ALS Ice Bucket Challenge will likely fade away as quickly as it came about, it’s a great example of how the desire to do something good and be publicly recognized for it can be a powerful driver of behavior change and can produce incredible results.