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The Goldfish Dilemma and Corporate Meetings

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Are your corporate meeting or event participants paying attention? …

Are your corporate meeting or event participants paying attention?

http://www.biworldwide.com/en/white-papers/event-solutions/corporate-meetings-and-events-apps

You might be surprised that goldfish have had us beat in terms of our attention span. We can manage about eight seconds before we move on; they have an extra second on us.

When you have key messages to convey, how do you engage your participants before, during and after your event? There are multiple eight second segments in a one or two day meeting where you want your attendees present and absorbing the information.

Here are three technology solutions to make sure customers are focused and engaged every step of the way.

Your attendees will stay engaged if they feel connected to each other and to the content. Using apps specifically designed to make your events easy to navigate keeps everyone focused and interested. Social sharing keeps participants coming back to the app to see what’s new and applicable. Another benefit is they will leave with all the content on their device for later reference. Think back to the goldfish and attention spans. Use the very devices your audiences engage with to capture their attention, keep them focused and have them coming back for more.

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  • 1. and Corporate Meetings and Events Australia | Canada | China | India | LATAM | UK | US | BI WORLDWIDE.com
  • 2. Australia | Canada | China | India | Latin America | United Kingdom | United States | BIWORLDWIDE.com You might be surprised to know that goldfish have our attention span beat.
  • 3. Australia | Canada | China | India | Latin America | United Kingdom | United States | BIWORLDWIDE.com You might be surprised to know that goldfish have our attention span beat. We can manage about eight seconds before we move on; they have an extra second on us.
  • 4. Australia | Canada | China | India | Latin America | United Kingdom | United States | BIWORLDWIDE.com There are multiple eight second segments in a one or two day meeting or event where you may want attendees present and absorbing the content. ltiple on e or tw me u may want and ent.
  • 5. Australia | Canada | China | India | Latin America | United Kingdom | United States | BIWORLDWIDE.com Are you still with me?Are you still with me? There are multiple eight second segments in a one or two day meeting or event where you may want attendees present and absorbing the content. ltiple on e or tw me u may want and ent.
  • 6. Australia | Canada | China | India | Latin America | United Kingdom | United States | BIWORLDWIDE.com Here are 3 technology solutions to make sure customers are focused and engaged every step of the way in your corporate event or meeting. 3 technology solutions
  • 7. Australia | Canada | China | India | Latin America | United Kingdom | United States | BIWORLDWIDE.com Take advantage of the vividness effectvividness effect
  • 8. Australia | Canada | China | India | Latin America | United Kingdom | United States | BIWORLDWIDE.com The vividness effect is a behavioral economics principle which states that people remember graphics more than just words. Communications should be easy to understand and motivate the audience. Take advantage of the vividness effectvividness effect
  • 9. Australia | Canada | China | India | Latin America | United Kingdom | United States | BIWORLDWIDE.com Go where your participants areparticipants are
  • 10. Australia | Canada | China | India | Latin America | United Kingdom | United States | BIWORLDWIDE.com Give attendees a mobile solution that allows flexibility to drive engagement at your events. Offer an innovative and unique event experience that tracks results with analytics and creates an environment of innovation and fun with an engaging app. Go where your participants areparticipants are
  • 11. Australia | Canada | China | India | Latin America | United Kingdom | United States | BIWORLDWIDE.com learningPut learningat the forefront
  • 12. Australia | Canada | China | India | Latin America | United Kingdom | United States | BIWORLDWIDE.com Rather than have attendees passively sitting and watching routine PowerPoint presentations, use an iPad learning app. A learning app measures exactly what participants know, feel and do in real time. Consider using gamification to jump-start pre-learning and get your attendees competing, achieving and learning at higher levels than they’ve ever attained before. learningPut learningat the forefront
  • 13. Australia | Canada | China | India | Latin America | United Kingdom | United States | BIWORLDWIDE.com Your attendees will stay engaged if they feel connected to each other and to the content. Using apps specifically designed to make your events easy to navigate keeps everyone focused and interested.
  • 14. Australia | Canada | China | India | Latin America | United Kingdom | United States | BIWORLDWIDE.com Are your meeting participants paying attention? paying attention?
  • 15. Australia | Canada | China | India | Latin America | United Kingdom | United States Download our article to learn how using apps to engage your audience will capture their attention, keep them focused and have them coming back for more. Download our article
  • 16. BI WORLDWIDE uses the principles of behavioral economics to produce measurable results for our clients by driving and sustaining engagement with their employees, channel partners and customers. follow us...follow us... Australia | Canada | China | India | Latin America | United Kingdom | United States | BI WORLDWIDE.com

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