15 Sales Trends for 2015

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As we head into the fourth quarter of 2014, the best sales managers and VPs are pushing to finish the year strong – but they’re also already looking ahead to 2015. Technology, along with an endless supply of information, is changing the way customers buy. Customers are raising their expectations on a daily basis. And there is more competition for every sale, whether it’s fairly simple or incredibly strategic. How are top sales organizations responding?

Here are 15 trends to consider when creating your 2015 sales strategy.

1. Integrate your sales and marketing initiatives.
2. Go mobile.
3. Identify activities that lead to results.
4. Reward for improvement.
5. Collaborate on goal-setting.
6. Connect with your CRM.
7. Ride the waves.
8. Keep things simple.
9. Go head to head.
10. Make goals visual.
11. Get social.
12. Learn to earn.
13. Get inside their heads.
14. What’s the buzz?
15. Stop selling already.

Review your priorities with this list of trends for the coming year and make sure you’re prepared to change the game within your sales organization. New competitors are popping up every day – online, in-store, on the phone and in meeting rooms across the world. They don’t have old models to sustain so their message may sound more relevant to your customers.
What message are you sending? Is it relevant? Current? Use this list of ideas and trends for 2015 to help you take an outside-in look at your organization and make the changes you need to stay ahead of the game.

http://www.biworldwide.com/en/white-papers/sales-channel-effectiveness/2015-sales-trends

Published in: Sales, Business

15 Sales Trends for 2015

  1. 15sales trends for 2015 ©BI WORLDWIDE™ 2014 | Proprietary & Confidential Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  2. As we head into the fourth quarter of 2014, the best sales managers and VPs are pushing to finish the year strong – but they’re also already looking ahead to 2015. 15sales trends for 2015 Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  3. Technology, along with an endless supply of information, is changing the way customers buy. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  4. Customers are raising their expectations on a daily basis. Technology, along with an endless supply of information, is changing the way customers buy. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  5. Customers are raising their expectations on a daily basis. There is more competition for every sale. Technology, along with an endless supply of information, is changing the way customers buy. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  6. How are top sales organizations responding? Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  7. 15sales trends Here are to consider when creating your 2015 sales strategy. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  8. Silos and competing budgets make true integration next to impossible. Improve this by making fundamental changes to your strategy.   1Integrate your sales and marketing. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  9. Mobile usage has over 75% of customers using their smartphones to shop.  The numbers continue to rise and if your sales force isn’t mobile, they are losing an edge over the competition. 2Go mobile. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  10. These may include tracking systems, big data, targeted presentations, social selling or displays and demos. 3Identify activities that lead to results. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  11. Look for opportunities to reward your team for growth over a previous time period, a specific-product focus, progress-to-goal or month-over-month progress. 4Reward for improvement. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  12. Use choice architecture to break down bigger goals into smaller milestones; then reps choose how high to set their sights over the short-term. 5Collaborate on goal-setting. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  13. In the long run, a CRM can make a sales force more productive in many ways. Reinforce and reward reps for loading accurate data. Connect with your CRM.6 Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  14. Coordinate your sales contests with advertising campaigns, sponsorships and events to convert the most leads and prospects into sales. 7Ride the waves. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  15. Once you determine your priorities for 2015, carefully lay them out into an actionable roadmap for your team. 8Keep things simple. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  16. The “N-Effect” demonstrates how we get more competitive when we have fewer competitors. Go head to head with sales incentives. 9Go head to head. vs Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  17. Innovative sales managers are implementing ways to visualize their data and visually show progress to goal for individuals and teams. 10Make goals visual. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  18. Sales reps that are not using social media are falling behind. Work with your marketing team to understand how you can reinforce key messages to support the company’s brand and create your own online presence. 11Get social. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  19. Mobile learning tools are set to expand throughout 2015, dishing out big learning objectives in small chunks to ensure reps and channel partners understand key selling points. 12Learn to earn. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  20. Up to 77% of all of the decisions we make are based on emotions. Get inside the heads of your sales team, channel partners and customers to understand their emotions and biases, then tailor your messages to win them over. 13Get inside their heads. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  21. There’s always an unofficial “buzz factor” going around your sales organization. Understand who the thought leaders are in your sales force and look to them to generate positive buzz for your critical initiatives. 14What's the buzz? Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  22. Sophisticated customers don’t want to be “sold.” Successful sales teams in 2015 will do their homework, connect with customers, understand their priorities and bring them provocative ideas that produce results. 15Stop selling already. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  23. What message are you sending? Is it relevant? Current? Download this list of ideas and trends for 2015 to help make sure you’re prepared to change the game within your sales organization. Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com
  24. BI WORLDWIDE uses the principles of behavioral economics to produce measurable results for our clients by driving and sustaining engagement with their employees, channel partners and customers. FOLLOWUS... Australia | Canada | China | India | LATAM | Singapore | UK | US | BI WORLDWIDE.com

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