Forget media, think social.
Shi(f)t happensInspire people outside the office wallsInspire people inside the office wallsReturn on Social
Shi(f)t happens
77% of US CEO’s               are revising strategies    in response to consumer demand.(Source: PWC 2012 Global CEO Survey)
Media have come along way.
The web hasrevolutionizedcommunicationforever.
But... It is notabout the media!
It’s about people                    8
7 billion people.Just one planet.
Mother earth is angry
Because we do this
People don’t like this
People take charge
People like to change.People want to help.Organizations shouldhelp people to changethe world.                     14
People do not  trustauthorityanymore!
86% of global consumers believe       that business needs to place at least equalweight on society’s interest as on its ow...
client                    customerIt’s not about your                    consumer                    target group         ...
It’s about people                    18
It’s not about the media                       19
Social media?                20
Social people!                 21
The increasing power of the “99%” using newtechnologies wil change the world forever. Todayorganizations should tap into t...
It is not the biggest ofbrands that survive,nor the mostintelligent. It is theone that is mostadaptable to change
Inspire peopleoutsidethe office walls
1. Social advertising2. Social web rules3. Social capitalism 1. social advertising   2. social web rules   3. social capit...
Why spending 20                                              million on a super                                           ...
Oakley provided the                                              mine-workers in Chili                                    ...
With this add                                              Patagonia reached                                              ...
“We have to speak to                                              whole human beings                                      ...
The new constitution                                              of Iceland is written                                   ...
Carrotmob brings                                              people together to                                          ...
“Web culture rules. It                                              stands for freedom,                                   ...
Unilever in                                              2020;double revenue,                                             ...
Akzo’s Dulux paint                                              reduces the surface                                       ...
“The purpose of the                                              corporation must be                                      ...
70% of CEO’s noted the need to evaluate sustainable value creation strategiesthat had different criteria than traditional ...
Keep it social, stupid
Inspire peopleinsidethe office walls
1. Inspire with purpose2. Engage employees3. Transform the organisation4. Connect with the world 1. Inspire   2. Engage   ...
Why do we exist,                              really? What’s our                              purpose in life?1. Inspire  ...
Can we spend our                              money on something                              employees care              ...
What if we allocate                              our advertising                              budget to a new             ...
79% of millenial employees say their company’s social       activities make them feel loyal to the company.               ...
Starbucks’“Leadership Lab”engages their 9.600store managers tobecome true brand-ambassadors.    1. Inspire   2. Engage   3...
Spatial designbecomes moreimportant as it instillsthe brand feelingevery single day.    1. Inspire      2. Engage   3. Tra...
Can we inspire and                              connect an existing                              community using          ...
Top-down, bottom-                                                       up, outside-in, inside-Leaders Management    Coali...
Create a council.                                  Going through                   OR             change, infusing an     ...
Best Buy’s                              ‘Twelpforce’ consists                              of 2000 connected              ...
Virgin uses Salesforce                              Chatter for both                              communication inside    ...
P&G’s R&D is now                              ‘Connect & Develop’.                              Half of their             ...
Highly networked enterprises are   50% more likely than other organisations        to report market share gains againstthe...
Democratization ofbusiness is well underway. It’s time fororganisations to openup. Break down thewalls. BalanceBusiness. H...
P is for purpose, principles, persuasion.
Return on Social
This world demands organizations to innovate tobecome more social. We have to inspire andengage those inside and outside t...
ROI?       57
Investment            Marketing            HRReturn on   ICT            Creativity            Collaboration
ROE!Return on Everything
ROS!Return on Social
For the past three years, ethical corporate leaders have outperformedthe growth of the S&P 500 by 40%.(Source: The World’s...
Thanks!www.bndng.com                ;)
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Forget media, think social.

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The word media in front of social has caused a lot of confusion. It's not about the media, it's about being social. Open, collaborative and aspirational. That is what will drive prosperity for business. That is what makes your employees and clients loyal. After scrolling through this presentation you will know what makes or breaks a 21st century business and will be inspired with the tools needed to design a social business.

Forget media, think social.

  1. 1. Forget media, think social.
  2. 2. Shi(f)t happensInspire people outside the office wallsInspire people inside the office wallsReturn on Social
  3. 3. Shi(f)t happens
  4. 4. 77% of US CEO’s are revising strategies in response to consumer demand.(Source: PWC 2012 Global CEO Survey)
  5. 5. Media have come along way.
  6. 6. The web hasrevolutionizedcommunicationforever.
  7. 7. But... It is notabout the media!
  8. 8. It’s about people 8
  9. 9. 7 billion people.Just one planet.
  10. 10. Mother earth is angry
  11. 11. Because we do this
  12. 12. People don’t like this
  13. 13. People take charge
  14. 14. People like to change.People want to help.Organizations shouldhelp people to changethe world. 14
  15. 15. People do not trustauthorityanymore!
  16. 16. 86% of global consumers believe that business needs to place at least equalweight on society’s interest as on its own interest. (Source: Edelman Good Purpose Study, 2010)
  17. 17. client customerIt’s not about your consumer target group 17
  18. 18. It’s about people 18
  19. 19. It’s not about the media 19
  20. 20. Social media? 20
  21. 21. Social people! 21
  22. 22. The increasing power of the “99%” using newtechnologies wil change the world forever. Todayorganizations should tap into the human tendency towish to create a better world. This world demandsorganizations to innovate to become more social.We have to inspire those inside and outside the officewalls and make both give us their everlasting loyaltyand advocay!
  23. 23. It is not the biggest ofbrands that survive,nor the mostintelligent. It is theone that is mostadaptable to change
  24. 24. Inspire peopleoutsidethe office walls
  25. 25. 1. Social advertising2. Social web rules3. Social capitalism 1. social advertising 2. social web rules 3. social capitalism
  26. 26. Why spending 20 million on a super bowl ad if you can create a better world?1. social advertising 2. social web rules 3. social capitalism
  27. 27. Oakley provided the mine-workers in Chili with sunglasses. They had not seen daylight for more than 60 days.1. social advertising 2. social web rules 3. social capitalism
  28. 28. With this add Patagonia reached their best results from advertising ever.1. social advertising 2. social web rules 3. social capitalism
  29. 29. “We have to speak to whole human beings with minds, hearts and spirits” (Philip Kotler)1. social advertising 2. social web rules 3. social capitalism
  30. 30. The new constitution of Iceland is written by 3000 people. Half of its population voted.1. social advertising 2. social web rules 3. social capitalism
  31. 31. Carrotmob brings people together to spend their money on social businesses.1. social advertising 2. social web rules 3. social capitalism
  32. 32. “Web culture rules. It stands for freedom, openness, realness, meritocracy, collaboration.” (Gary Hamel)1. social advertising 2. social web rules 3. social capitalism
  33. 33. Unilever in 2020;double revenue, halve environmental footprint, while producing for more than a billion people.1. social advertising 2. social web rules 3. social capitalism
  34. 34. Akzo’s Dulux paint reduces the surface temperature of walls by 5ºc, saving 15% on energy used for airco.1. social advertising 2. social web rules 3. social capitalism
  35. 35. “The purpose of the corporation must be redefined around creating shared value.” (Michael Porter)1. social advertising 2. social web rules 3. social capitalism
  36. 36. 70% of CEO’s noted the need to evaluate sustainable value creation strategiesthat had different criteria than traditional opportunities -which require a longer time horizon to generate returns.(Source: Business at its best;driving sustainable value creation, Accenture)
  37. 37. Keep it social, stupid
  38. 38. Inspire peopleinsidethe office walls
  39. 39. 1. Inspire with purpose2. Engage employees3. Transform the organisation4. Connect with the world 1. Inspire 2. Engage 3. Transform 4. Connect
  40. 40. Why do we exist, really? What’s our purpose in life?1. Inspire 2. Engage 3. Transform 4. Connect
  41. 41. Can we spend our money on something employees care about?1. Inspire 2. Engage 3. Transform 4. Connect
  42. 42. What if we allocate our advertising budget to a new ambition; winning the nobel prize?1. Inspire 2. Engage 3. Transform 4. Connect
  43. 43. 79% of millenial employees say their company’s social activities make them feel loyal to the company. (Source: Kelly Global Workforce Index)
  44. 44. Starbucks’“Leadership Lab”engages their 9.600store managers tobecome true brand-ambassadors. 1. Inspire 2. Engage 3. Transform 4. Connect
  45. 45. Spatial designbecomes moreimportant as it instillsthe brand feelingevery single day. 1. Inspire 2. Engage 3. Transform 4. Connect
  46. 46. Can we inspire and connect an existing community using few management involvement and investments and is it safe?1. Inspire 2. Engage 3. Transform 4. Connect
  47. 47. Top-down, bottom- up, outside-in, inside-Leaders Management Coalition People out should all come together to create a true social business. 1. Inspire 2. Engage 3. Transform 4. Connect
  48. 48. Create a council. Going through OR change, infusing an Hire an agency. innovative attitude and unleashing the brand fire within people is an ongoing proces.1. Inspire 2. Engage 3. Transform 4. Connect
  49. 49. Best Buy’s ‘Twelpforce’ consists of 2000 connected brand ambassadors using social technology to build relations with people.1. Inspire 2. Engage 3. Transform 4. Connect
  50. 50. Virgin uses Salesforce Chatter for both communication inside and outside the office walls.1. Inspire 2. Engage 3. Transform 4. Connect
  51. 51. P&G’s R&D is now ‘Connect & Develop’. Half of their innovations resulted from collaboration between researchers inside and innovators outside the walls.1. Inspire 2. Engage 3. Transform 4. Connect
  52. 52. Highly networked enterprises are 50% more likely than other organisations to report market share gains againsttheir competitors and higher profit margins. (Source: McKinsey quarterly ‘The Rise of the Networked Enterprise’)
  53. 53. Democratization ofbusiness is well underway. It’s time fororganisations to openup. Break down thewalls. BalanceBusiness. Humanizeit! Become social
  54. 54. P is for purpose, principles, persuasion.
  55. 55. Return on Social
  56. 56. This world demands organizations to innovate tobecome more social. We have to inspire andengage those inside and outside the office walls usingsocial technology and a well-defined purpose.
  57. 57. ROI? 57
  58. 58. Investment Marketing HRReturn on ICT Creativity Collaboration
  59. 59. ROE!Return on Everything
  60. 60. ROS!Return on Social
  61. 61. For the past three years, ethical corporate leaders have outperformedthe growth of the S&P 500 by 40%.(Source: The World’s Most Ethical Companies 2011,ranked by Ethisphere)
  62. 62. Thanks!www.bndng.com ;)
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