Course: Management Control Systems Indian Institute of Plantation Management, BangalorePresented by: Bidhu Bhushan Binit(1...
•   Introduction•   Business:         -Introduction of company         -Products         -Mode of delivery         -Unique...
 Today  when the consumers are health  conscious and world’s focus is on  environment, business organizations are  lookin...
•   Oxygen acre is a Mysore based dairy farm    which provides unadulterated, pure and    fresh milk and milk products bes...
Fresh Milk              Happy               Soap                    Cheese(paneer,ghee,m                          ozarella...
FFL(fitness for       Egg                         life)• organic          • Fitness program• Pure organic     • Recommende...
 Earlymorning delivery at door step. Option to access and manage your milk  account over internet.
 Organic Green Utmost   care of customer
Strategies and Implementation
 Focused    Differentiation Strategy-   Niche market(narrow buyer segment of    market.-   Focus on quality for ultra hea...
 Health  conscious High income group Excellent service expectation group Location: Mysore(a tourist place near to Bang...
 Products are highly priced than normal. - high cost involved- Focused customers- Service excellence-   Low customer base...
 From  cow to kitchen in less than 1 hour. Money back guarantee:  -If consumer is not happy with the  milk, money will b...
 Farm  tour program    -gives information about process    -information with joy and fun Internet
•   Normally we can say that Oxygen acres products    are competing with normal dairy farm products.    But changing busin...
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Oxygen Acres- Business Overview & Strategies

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Presentation shows the unique business concept of this dairy farm,its strategies and implementation.

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Oxygen Acres- Business Overview & Strategies

  1. 1. Course: Management Control Systems Indian Institute of Plantation Management, BangalorePresented by: Bidhu Bhushan Binit(11PGDM08)
  2. 2. • Introduction• Business: -Introduction of company -Products -Mode of delivery -Uniqueness• Strategies & Implementation: -generic competitive Strategy -target customers -pricing -service -awareness practices
  3. 3.  Today when the consumers are health conscious and world’s focus is on environment, business organizations are looking for compatibility. This presentation is going to show you an example of a business moving forward considering all these elements by making them competitive advantages.
  4. 4. • Oxygen acre is a Mysore based dairy farm which provides unadulterated, pure and fresh milk and milk products besides good service.• Earth friendly methods of cattle rearing and associated farming with “simply natural” as farm’s tag line.• Pure bred cows(jersey,HF) feeding organic, are used to produce pure and quality milk.• Mr. Chida Shivanna is CEO and Mr. Ravi Shankar is the marketing head.
  5. 5. Fresh Milk Happy Soap Cheese(paneer,ghee,m ozarella,)• untouched • Hand made • Hygienic• Unadulterated • naked • Prepared• Base immediately price:rs.40/ltr after evening milking • Absence of artificial additives
  6. 6. FFL(fitness for Egg life)• organic • Fitness program• Pure organic • Recommended grain diet for meal hen • 18 servings/week
  7. 7.  Earlymorning delivery at door step. Option to access and manage your milk account over internet.
  8. 8.  Organic Green Utmost care of customer
  9. 9. Strategies and Implementation
  10. 10.  Focused Differentiation Strategy- Niche market(narrow buyer segment of market.- Focus on quality for ultra health conscious consumer- High price- Differentiation on quality and mode of production
  11. 11.  Health conscious High income group Excellent service expectation group Location: Mysore(a tourist place near to Bangalore; being an added advantage)
  12. 12.  Products are highly priced than normal. - high cost involved- Focused customers- Service excellence- Low customer base with high price result in maintaining profit.
  13. 13.  From cow to kitchen in less than 1 hour. Money back guarantee: -If consumer is not happy with the milk, money will be refunded without any question. a robust step to win the confidence of customer.
  14. 14.  Farm tour program -gives information about process -information with joy and fun Internet
  15. 15. • Normally we can say that Oxygen acres products are competing with normal dairy farm products. But changing business environment, customer’s preference and thus their behavior will change the equation.• In very near future, organic dairy products will arise as a huge market and then normal dairy products will prove as a very weak substitute.• Shift in behavior of customers and market have to be seen. All the best to Oxygen acres.

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