Course: Management Control Systems Indian Institute of Plantation Management, BangalorePresented by: Bidhu Bhushan Binit(11PGDM08)
• Introduction• Business: -Introduction of company -Products -Mode of delivery -Uniqueness• Strategies & Implementation: -generic competitive Strategy -target customers -pricing -service -awareness practices
Today when the consumers are health conscious and world’s focus is on environment, business organizations are looking for compatibility. This presentation is going to show you an example of a business moving forward considering all these elements by making them competitive advantages.
• Oxygen acre is a Mysore based dairy farm which provides unadulterated, pure and fresh milk and milk products besides good service.• Earth friendly methods of cattle rearing and associated farming with “simply natural” as farm’s tag line.• Pure bred cows(jersey,HF) feeding organic, are used to produce pure and quality milk.• Mr. Chida Shivanna is CEO and Mr. Ravi Shankar is the marketing head.
Fresh Milk Happy Soap Cheese(paneer,ghee,m ozarella,)• untouched • Hand made • Hygienic• Unadulterated • naked • Prepared• Base immediately price:rs.40/ltr after evening milking • Absence of artificial additives
FFL(fitness for Egg life)• organic • Fitness program• Pure organic • Recommended grain diet for meal hen • 18 servings/week
Earlymorning delivery at door step. Option to access and manage your milk account over internet.
Focused Differentiation Strategy- Niche market(narrow buyer segment of market.- Focus on quality for ultra health conscious consumer- High price- Differentiation on quality and mode of production
Health conscious High income group Excellent service expectation group Location: Mysore(a tourist place near to Bangalore; being an added advantage)
Products are highly priced than normal. - high cost involved- Focused customers- Service excellence- Low customer base with high price result in maintaining profit.
From cow to kitchen in less than 1 hour. Money back guarantee: -If consumer is not happy with the milk, money will be refunded without any question. a robust step to win the confidence of customer.
Farm tour program -gives information about process -information with joy and fun Internet
• Normally we can say that Oxygen acres products are competing with normal dairy farm products. But changing business environment, customer’s preference and thus their behavior will change the equation.• In very near future, organic dairy products will arise as a huge market and then normal dairy products will prove as a very weak substitute.• Shift in behavior of customers and market have to be seen. All the best to Oxygen acres.