Scientific Publishing in South America: Chances and Opportunities in Brazilin Brazil


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Palestra proferida durante o Workshop sobre como publicar artigos científicos em inglês, na Biblioteca da Escola de Engenharia de Sao Carlos, USP, por HarryBlom, Director of Brazilian Market Development, Springer.

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  • TALKING POINTS If a scientist is going to write a book, it’s got to be worth his time and effort Why is Springer the right publisher for scientistsHigh standards for qualityGlobal audience / Global influenceFast track to publication Lots of different book “styles”State of the art formats: e-books; PTO technology (allows short-cycle updates, too) Springer is ahead of our competitors as a book publisher!
  • Update with latest
  • Brazilian journal article example goes here.
  • TALKING POINTSSome specific ways Springer publishing editors are leveraging the Springer e-Advantage with authors, series editors, and publishing partners (societies; competitors) Springer Briefs Mention stats on uptake by author community 25+ series 100+contracts signed; 200+ contracts/year forecast 5 titles published; 90+ titles forecast for 2011 Publishing Partnerships Stats: 250+ titles forecast via 9 “done-deals”; another 15+ pending deals  Now here is a question for all of you: From your perspective as the sales arm of Springer, what are the components of the “ideal” portfolio? And what is the “”ideal product mix in that portfolio?
  • AP&TME = Arabic Peninsula and The Middle East
  • Scientific Publishing in South America: Chances and Opportunities in Brazilin Brazil

    1. 1. Scientific Publishing in South America Chances and Opportunities for Researchers in Brazil
    2. 2. Outline of the presentation• Introducing the Visiting Team and Speakers• Introduction of Springer• Electronic publishing and new publication types• Open Access• Science in Brazil• What Springer offers to Brazil
    3. 3. Introduction Visiting ForumDr. Daniel McGowan–Edanz Group Science Director – New ZealandMariana Biojone– Senior Business Development Editor – Springer São PauloDr. Mayra Castro – Editor for Engineering Nanotechnology; Materials Science; Bioengineering; Green Energy Technology – Springer HeidelbergAnnie Cimino– Executive Editor for Medical and Life Science Journals – Springer New YorkBeverley Ford – Editorial Director - Computer Science, Computer Vision, Graphics, Animation & Games, HCI / Human Factors, Information Systems, SWE, Programming languages and techniques – Springer LondonBill Tucker – Editorial Director Health and Behavior – Springer New YorkHeloisaTiberio– Account Specialist – Springer São Paulo
    4. 4. Brief personal Introduction• PhD gamma-ray astronomy, Leiden 1997 Post-doc research at INAOE, Puebla, Mexico in 1998• Twelve years in publishing (Kluwer in Holland then Springer in the USA)• Since 2011, head of astronomy editorial at Springer New York and Brazilian Market Development Springer São Paulo experience working in science and in publishing in an international arena
    5. 5. Introducing Springer • Experience in academic publishing since 1842 • More than 6,000 new books published per year • Leading journals Publisher: ~2000 journals  1/3 in cooperation with societies and other organizations • Global powerful publisher with local personal contacts • Leading in China and Russia • Innovative product development: – SpringerLink: 600 consortia customers and 35,000+ institutions worldwide – Springer Open Choice, BioMed Central, Briefs, Theses, Images – 51,000+ eBooks and MyCopy – 216 eReference Works• Over 1/5th of Nobel prize winners are Springer authors, includes almost all of the recent winners working in science.
    6. 6. Number of English-Language Journals Number of English-Language Book Titles Published in 2011 Published in 2009 Medicine Medicine Science & Technology Science & Technology Social Sciences & Humanities Social Sciences & Humanities Springer 2,039 Springer 3,959 Informa 3,408 Elsevier 1,904 OUP 2,459 Informa 1,707 CUP 1,566 Wiley- Blackwell 1,444 Palgrave 1,274 Macmillan Sage 572 Elsevier 1,260 CUP 268 Wiley- 1,201 Blackwell WK Health 252 Sage 779 OUP 241 WK Health 327(English-language academic/scholarly journals only; Springer including BioMed (Data from; if a book is published simultaneously in hard-Central, Springer Medicine and Springer Fachmedien) and paperback editions, only the hardback edition was included)
    7. 7. Our ambition for Brazil• Develop a representativeprogram of theverybestjournalsfromtheregion• Lay thefoundationsfor a growingbookprogrambased on thework of theregion‘sleadingscientists – Cooperatewithleadinginstitutions – Co-publish and develop Journals – Co-publishBook Series – Provideeditorialsupport • Author Workshops and Support (e.g. Edanz) • Publishing infrastructure • Professional publishingexperience
    8. 8. eFirst Publishing
    9. 9. eFirst • Springerlink content database is the central access point for researchers in Science, Technology and Medicine, containing5million journal articles and book chapters • All new Springer books are first published as eBooks and in many countries we offer a ~50 BRL black&white PB version called MyCopy for institutions who buy access to the eBooks • Book Archive • More than 70 000 titlesavailablefordigitisation • eBooks are compatible with the well-known eReaders, iPad, Kindle, Nook. SpringerLink serves 600 consortia and more than 35,000 institutions worldwide
    10. 10. eBook Strategy Moving Forward Springer eBook Strategy: – Quality: you are in good company – Global reach = Global influence – Speed: get your ideas out there quickly – Findability: apply search engine optimization features – Formats: state-of-the-art online e-book platform; PTO print technology; MyCopy; Mobile Devices – Ideal in geographically-challenged locations (the Amazon!) – Ready for next generation integration in content databases with linking
    11. 11. – integrated platform for eJournals& eBooks
    12. 12. SpringerLink Journal Example
    13. 13. SpringerBriefs Introduction of New Product Types: SpringerBriefs • Hot topics and comprehensive tutorials • 50-125 pages long • Organized in focused series • Providing a format for publishing ideas somewhere between a research article and a book
    14. 14. SpringerTheses Project Concept „Best of the Best“• Top-rankedinstitutesfromaroundtheworldinvitedtonominatetheirbestPh.D. theses for a Springer Thesis Prize* Pilot project in Chemistry and Physics and related fields such as Astrophysics, Materials, Nanoscience, Chemical Engineering, Complex Systems, Biotechnology and Biophysics * 1000 BRL award plus publication of the entire thesis in the series
    15. 15. Criteria for NominationTo qualifyfornominationthethesis must fulfillallof thefollowingcriteria: • The work reported in the thesis must represent a significant scientific advance. • It must be written in good English. • Each thesis should include a foreword by the supervisor outlining the significance of its content. • The thesis should have a clearly defined structure with an introduction accessible to scientists not expert in the field. • If the thesis includes previously published material, permission to reproduce this must be gained from the respective copyright holder. • The thesis must have been examined and passed during the 12 months prior to nomination.
    16. 16. First Reactions “I am a strong supporter of “I very much the idea” welcome this “I am very glad initiative” that quality is at the heart of your programme”
    17. 17. Images with good descriptive captions are separately stored in asearchable database for easy discovery of graphical information.
    18. 18. There’s something for everyone Written by world-renowned scientists from across the globe Textbooks Atlases Encyclopedias Handbooks Monographs Conference Proceedings SpringerBriefs SpringerTheses SpringerProtocols SpringerReferences Society-branded Books SerieseBook • eReader • Traditional Print • MyCopy
    19. 19. Open access
    20. 20. Whatis Open Access? The article is universally and publicly accessible via the Internet, in an easily readable format and deposited immediately upon publication, without embargo. Copyright remains with the author Creative Commons “The author or copyright owner irrevocably grants to any third party, in advance and in perpetuity, the right to use, reproduce or disseminate the research article in its entirety or in part.” The publication fees are covered by the author or by research funds. No subscription fees are paid by the libraries.
    21. 21. Fully open accessjournalsSource:
    22. 22. Fully open accessjournals 1,400 1,200 1,000 800 600 400 200 0Source:
    23. 23. Open accesstoresearchoutputisbecomingmandatoryOpen access mandatesSource:
    24. 24. Open Access options with Springer• Definitions – Free Access: authors, universities, societies are not paying for public access (SciELO). • Includes temporary public access of subscription materials for promotion reasons – Open Access: authors, universities, societies pay for public access. • Green Open Access: author versions in public repositories (for example arXiv). • Gold Open Access: final versions are publicly accessible on publishers Web site.• Springer (Green by default) – Articles in subscription journals = Open Choice (Gold) • Article fee = ~5000 BRL, author is given choice after acceptance of article – Articles in full open access journals = SpringerOpen or BioMed Central (Life Sciences) • Article fee = between 1100 -1500 BRL, paid in many different ways. • Signing up institutional (university, society) members who pay for the authors.
    25. 25. What is ?• New suite of open access journals which will cover all disciplines – BioMed Central for the biomedical topics• All articles are fully and immediately open access (copyright authors, CreativeCommons Attribution license)• No subscriptions, article processing fees instead – Paid by the author (via research grant, library, institutional OA fund, …) – Paid by a member institution – Waivers (economic hardship; Invitation waivers for EICs)
    26. 26. Science in Brazil
    27. 27. In Brazil, the numbers go up fast• R&D spending 8% growth annually since 2005• Fast growing scientific production (17% per year vs. 3% globally)• Close to 200 universities• # of students > Germany & UK combined (about 4 million)• Strong government policy and investments to grow the country’s scientific impact• 55% of the research output of Latin-America comes from Brazil• The 7th economy in the world with: GDP ~2 trillion USD ~1.5% of this is spent on Science & Technology (= ~30 billion USD).
    28. 28. Emerging KnowledgeEconomies Source: Thomson Reuters Web of Knowledge SM
    29. 29. Science Output of Citable Documents from the Region (SCImago, 03/2012)Country 2007 % 2010 Citations per document in 2007Brazil (13) 30 040 +44 43169 5.69Mexico 10 505 +27 13326 5.80Argentina 7 230 +28 9237 7.13Chile 4627 +34 6199 7.17Colombia 2178 +89 4111 5.83Cuba 1473 +14 1674 3.00Venezuela 1703 +5 1782 4.30USA (1) 354 976 +29 457 642 11.64China (2) 203 626 +55 315 768 4.02UK (3) 111 020 +11 123 756 10.48Germany (4) 99 082 +20 119 216 10.77Holland (14) 32 926 +15 37991 12.68
    30. 30. Size of the market and Focus Fields• Brazil top 5 fields of the 43 000 citable articles published in 2010 – 27% = Medicine, Tropical Medicine, & Public Health – 20% = Agricultural & Biological Sciences – 10% = Biochemistry, Genetics, and Molecular Biology Springer Author – 6% = Physics and Astronomy Mapper – 6% = Chemistry 2008: 2268 2009: 2731 2010: 3545 2011: 4898 BMC submitting authors 2008: 162 2009: 219 2010: 302
    31. 31. SciELO• Scientific Electronic Library Online, has more than 850 free access journals from all of Latin America, Spain, Portugal and South Africa (233 from Brazil)• About 50 journals in English language, most others are hybrid (PT, ES, EN) and gradually switching to English only, but: – Repository, no active journal development – No income for owners (societies) – Limited international visibility and undercited – Societies are now asking publishers for additional services• Springer offers to work with SciELO and introduce APCs• With Open Access we can have articles on SpringerLinkandSciELO• Requested partnership to start new OA journals
    32. 32. Springer and Brazil
    33. 33. Our office in São Paulo, the heart of a metropolitan area with 20 million people AvenidaPaulista
    34. 34. Springer distributes Journals from Brazil, increasing collaboration Since 2009 Since the early 1990s Since 2010 Since 2011 As of 2012
    35. 35. Focus areas to develop journalsFactors for Success – International Diversity: authors, editors, editorial advisory board members. – Positioning: does the journal offer a unique perspective or focus. – Local strengths: which expertise is local, but triggers a global interest? – If a regional journal, how does it compare with other journals from the same area? Will it enrich coverage in a subject or provide a regional perspective? – Peer review system and international editorial conventions – Proper English language, suggesting services such as Edanz is providing – Citation Data Analysis – Timeliness of publication – Market Share and Growth – Financial sustainability
    36. 36. Library Advisory Board Activities in BrazilDiscuss and share our strategies and future activities with the directors of main Brazilianuniversity, academic, and scientific institutional libraries by increasing the dialog among ourinstitutions to become, more and more, partners.•vision of editorial activities in Brazil with the new office• increase the knowledge of the existence (and possible partnerships) of scientific journals owned by universities• support the university efforts on training authors on how to write scientific articles and manuscripts
    37. 37. How to Publish a Book with Springer?Get in touch with us!• 1) Author fills out book proposal form – Topic and Title – Level: research, graduate or undergraduate – Uniqueness: new results, better explanation, competing books outdated• 2) Springer subject expert evaluates proposal, may ask changes• 3) Review by fellow scientists• 4) Discussing publishing agreement: date of delivery, financial rewards• 5) Manuscript delivery• 6) Book production• 7) Announced to the market, promotion• 8) Publication• 9) Distribution and Sales• 10) New edition
    38. 38. ThankyouObrigado
    39. 39. Journal Basics
    40. 40. Why do wepublish?The Real Reason More Rapid Exchange of Scientific Ideas Progress All ScientistsareAuthors
    41. 41. Why do wepublish?The PracticalReason Funding Bodies Grant Writing Researchers Journal Publication
    42. 42. Where do wePublish?
    43. 43. Where do wePublish?Measuring QualityImpact Factor Calculation 2011 Impact Factor: Cites in 2011 to items published in 2010 + 2009 Total 2010 + 2009 Articles ISI Impact Factorscalculatedfromthemonitoring of ~8000 journals SCOPUS Impact Factorscalculatedfromthemonitoring of ~16000 journals
    44. 44. Where do wePublish? Caution!!! Impact FactorsMeasure: – thePopularity of a Science/topic – theamountscientists in thosedisciplineswrite Example: Biomedical journalsusuallyhavemuchhigher Impact Factorsthan Engineering journals The science in bothisgood but thenature of thesciencedictates a different rate of publication