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Rfs & social media

Rfs & social media



NSW Rural Fire Service presentation at Sydney "Bridging the Gap" Crisis Camp

NSW Rural Fire Service presentation at Sydney "Bridging the Gap" Crisis Camp



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    Rfs & social media Rfs & social media Presentation Transcript

    • 'How does the RFS use technology/social media in a crisis response situation'
      Lew Short
      Group Manager Community Resilience
    • 78m
      We're asking the population to become quite sophisticated in their thinking and not to simply have a binary approach, you either stay or you either go but you may stay if it's a regular bushfire, if such a thing exists and if you are adequately prepared to defend your home but if, for example, you have vulnerable family members then you're far better for any such extreme bushfire day just to go, and particularly on a code red day.
      August 6 ABC Interview with Jane Cowan
    • Challenges in the operational context
      Highly complex asymmetric environment
      Fast run fires V campaign fires
      Ignitions – men, women, children, lightning
      Microclimates, convective driven fires, winds
    • 8
      In the Event of a Bushfire
      Roughly one half of respondents indicated they would leave.
      For many the trigger to leave their home was being advised by the RFS, SES, Police or other authority.
      80% of people will wait and see
      Dependency on information
    • Weather included:
      temperatures up to 45o
      winds in excess of 90km/h
      relative humidity as low as 6%
      Fire Danger Ratings of up to 100
      • Loss of radio & telco towers
      • Loss of situational awareness
      Limit to safe operation of helicopters (~50km/h)
      Indirect attack
      Parallel attack
      Limit to direct attack
    • Technology
      Line scanning - IR and heat source
      Helicopters, eye in the sky – cameras
      Lightning strike data
      Modis - hotspots
      Warnings ESRI based
      Google maps
      Mobile devices
    • Current RFS Social Media activity includes:
      Several organisational Twitter accounts
      A number of RFS individuals using their Twitter accounts to shore RFS information
      An RSS feed for warnings and alerts
      Common Operating Picture: a Google Maps mash-up showing current incidents
      Several official and regional Facebook pages (e.g. Mudgee, Regentville)
      Several regional stand-alone RFS webpages (e.g. Blue Mountains, Killcare) with community blogs, etc.
      Photo and video sharing through RFS specific channels on sites such as Flickr and YouTube
    • The RFS Social Media Landscape
    • 80% of people wait and see
      Making informed decisions
      As near to real time information and situational awareness
    • The Social Media landscape can be monitored and influenced, but not controlled.
      The RFS needs to become part of the conversation.
      Social Media is an important tool to assist in getting the ‘Safety Message’ out to the community.
    • Command & Control
    • RFS is providing RSS feeds of our incidents which a number of applications and web pages are using.
      Issues with incidents not being mapped or assigned an alert level in ICON which is flowing through to our COP on the RFS web page and to external users via RSS feeds.
    • Many emergency management researchers observe that the world has entered the era of ‘mega crisis’ or catastrophic emergencies’ whose force and magnitude defy even the best laid plans and the most robust response systems
    • Ta much
      Lew Short
      Group Manager Community Resilience
      NSW Rural Fire Service
      8741 5454
      Lew Short
    • Smart Phones
      In the six months to date:
      NSW iPhone -- 2,533 new installations (1,710 since 4 Oct 2010), 3,942 updates.
      National iPhone -- 542 new installations (all since 6 Dec 2010), 101 updates.
      NSW iPad -- 756 new installations (all since 29 Nov 2010), 828 updates.
      National iPad -- 634 new installations (all since 29 Nov 2010), 330 updates.
      This means that in the last six months, we've had a total of 4,465 new installations. We know (through updates) that there are at least 5,201 people actively using the applications.
    • Themes from the Vic Royal Commission
      Primacy of life is absolute
      Commission did not accept ongoing tolerance of any level of risk – this should never happen again
      Responsibility and cost allocated to the community / government rather than the individual
    • Version 0.1 9 March 2011
      Operational Management System
      Knowledge - COP
      Decision Support & modelling
      • fire, weather
      • spatial history
      A2C – C2A
      Incident Management
      • Resource Management
      • Mapping
      • Intel Collection ,Analysis & Distribution ( 2 way )
      • Public , Agency info. dissemination
      (Resource Despatch)
    • iCON Data Used In:
      RFS 1800 Bush Fire
      Information Line
      LGA display of Incidents
      Email Alerts
      of Incidents
      iPhone Application ‘Fires Near Me’
      RFS Public
      Web site
      RFS Corporate
      & iCON Reporting
      COP web
      site +
      RSS feed
    • Stuart Ellis slide
    • COP
      Aircraft as porn
    • Aircraft will not be able to fly @ ~ 50km/h
      Linescan will not be able to cut through smoke
    • 1990/91 On December 23, hundreds of fires were reported across the State.
      ‘93/94 In excess of 800 fires started between December 27, 1993 and January 16, 1994. Over 800,000ha were burnt.
      1997/1998 250 significant fires
      2001/2002 29 October 2001 – 16 January
      151 consecutive days of fire
      1mill ha burnt