Mvandervlugtbushfireconnect 110323012900 Phpapp02

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Using social media to empower communities in the face of disaster. Bushfire connect is a solution

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  • Australia is a land of extremes. Only last week, we had to deal with Floods, a Heatwave, a Cyclone and BushfiresI’m going to show you some cool examples of how social media is being used in emergencies
  • Today, people all over the world use twitter, facebook, and blogs to let us, and each-other know what’s happening.From the Black Saturday Bushfires, to the Haiti Earthquake and the Japan Tsunami
  • This is challenging to the Emergency Services, who have a strong Command & Control Culture,that deals with verified, trusted & accountable information.A process that is slow by necessity
  • On the other hand: the “Crowd” is radically different:It’s all about citizen reporting: telling a local storyIt’s immediate, self organising, and self correcting
  • These two, complimentary, ecosystems connect through two bridgesagency to community: broadcasting alerts through social mediaAnd the other way around: harvesting information from the crowd
  • For example, the NSW RFS use Facebook and twitter to send warnings to the community.This is a traditional ‘broadcast’ model, though using social media toolsSo, wouldn’t it be great if you could turn this information flow around?
  • Also: “Did you feel it” website: http://earthquake.usgs.gov/earthquakes/dyfi/form.php?enabled=false
  • So let’s look at how this all worked during the Queensland FloodsRemember, the floods killed 35 people, did over 30 Billion Dollars damage, and oh, it gave us a Flood Levy So what happened on the Social Media front?
  • Interestingly:Queensland police used Facebook as their flood information channelThat was great for two simple reasons:- Most people are already familiar with Facebook- Facebook doesn’t go down under heavy traffic!
  • And then here was Everymap, a Hyperlocal news serviceWith Everymap, people report locally, and get alerted locally, about lots of stuff, from lost pets, to great shopping deals, and of course: emergencies!
  • This one’s my favourite:Awesome in its simplicity – it brings together people who need a place to stay, with people who have a spare bed.Last count: 700 people offering free accomodation!
  • And the list goes on: The ABC created a Queensland Floods crisis for people to map what’s happening.During the floods, the site collected no fewer than 100.000 citizen reports!
  • So how can we ‘harvest’ this rich source of crowdsourced intelligence, and put it to good use?This is a so-called ‘heatmap’, showing the report density from the ABC crisis map we just saw. (Yellow is many reports, blue is fewer)You’d think this is an obvious source of information for the emergency services
  • Think again!Enter the fear-mongers:“Surely We cannot rely on unverified tweets, it might be a hoax!”“I mean, imagine, what if rumours create a panic, people might die!”
  • Really?In reality, Emergency Services cannot afford to ignore this anymoreThis is happening anyway. The train is leaving the station, it’s time to get on board.
  • This is why last Monday, a small group of volunteers launched Bushfire Connect, a hyperlocal reporting tool, like we’ve seen in Everymap & the ABC FloodsmapOn it’s first day in action, it got it’s baptism of fire (yes!) with the Perth Bushfires that destroyed more than 70 homes.
  • It’s a really simple concept:You see somethingYou report it, for instance by SMSIt gets mappedI get an alertThat’s it, simple, but effective
  • In the first two days of its life, Bushfire Connect -collected 30 reports-sent out over 100 alerts-attracted 2000 page views from 21 countriesWe think that’s not bad for a newborn baby!
  • So don’t forget:The role of Social Media in Crisis Management is exploding, and for good reason.People are organising themselves, and the emergency services need to get on board, or miss the boatPlease have a look at BushfireConnect.org
  • So don’t forget:The role of Social Media in Crisis Management is exploding, and for good reason.People are organising themselves, and the emergency services need to get on board, or miss the boatPlease have a look at BushfireConnect.org
  • Mvandervlugtbushfireconnect 110323012900 Phpapp02

    1. 1. Trust, Transparency & Timeliness<br />Using social media to empower communities in the face of disaster<br />Maurits van der Vlugt<br />
    2. 2. ”<br />There is a need for change […] <br />Empower communities with Timely, Relevant and Tailored information<br />Craig Lapsley, VIC FSC<br />”<br />
    3. 3. Photo: ieplexus.com<br />
    4. 4.
    5. 5.
    6. 6. Bridging the Ecosystems<br />
    7. 7. A2C Sample<br />
    8. 8. Twitter Earthquake Detector (TED)<br />Filter Tweets for Earthquakes (place, time, keyword)<br /><60 sec detection<br />Contextual info (photos, narratives)<br />8<br />
    9. 9. Social Media & Queensland Floods<br />Photo: Courier Mail<br />
    10. 10.
    11. 11. Agency to Community<br />
    12. 12. Community Reporting 1<br />
    13. 13. Community Reporting 3<br />
    14. 14. Community Reporting 2<br />
    15. 15. Harvesting Crowdsourced information<br />
    16. 16. The Fear Factor<br />
    17. 17. The Fear Factor<br />
    18. 18. Japan Earthquake and Tsunami<br />“Crisis Commons” worldwide community <br />Citizen reporting site up within hours<br />Using Ushahidi Platform (free & open source)<br />Hosted on the cloud<br />Hundreds of volunteers across the globe<br />Collect, validate & map citizen reports<br />
    19. 19. http://www.sinsai.info/ushahidi<br />
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24. Black Saturday: Information Breakdown<br />Official Agencies & Emergency Services<br />Slow & Overwhelmed<br />000 Overloaded<br />Few Alternative Sources<br />Rumours & Misinformation<br />Confusion, Misdirection, …<br />
    25. 25. Community Need<br />From Strathewen Recovery Committee:<br />Grassroots Community Reporting<br />Fast, localised, community driven<br />Self-help <br />Integration with Official Sources<br />Integrate with Agency Feeds<br />Inform Emergency Services (add to COP)<br /> Bushfire Connect initiative<br />
    26. 26. Bushfire Connect<br />Community Powered<br />Community Resilience<br />Integrate Crowd Sourced and Official Information<br />
    27. 27.
    28. 28. Citizen Reports<br />SMS<br />Web form<br />Emails<br />Twitter<br />Smartphone<br />
    29. 29. Incident Alerts – OPT IN<br />SMS<br />Email<br />RSS…<br />
    30. 30. 40+ reports submitted<br />700+ SMS alerts sent<br />
    31. 31. http://bushfireconnect.orghttp://bushfireconect.org/admin<br />
    32. 32. Where to from here?<br />Since May 2010<br />‘Live’ site up and running (launched 7 Feb)<br />Volunteer time & $2000 cash<br />Community Engagement (Trials: Eaglehawk, Flowerdale)<br />Very little fire activity!<br />Next steps<br />Get ready for 2011/12 Fire Season<br />Partners & Sponsors<br />All Hazards?<br />
    33. 33. Recap<br />Timely<br />Near real time publishing of reports<br />Relevant<br />Combining official and community reports<br />Tailored<br />Alerts tailored to your needs<br />
    34. 34.
    35. 35. ”<br />We can’t afford to keep working at the speed <br />of government<br />”<br />Los Angeles Fire Department<br />
    36. 36. We are looking for partners!<br />http://bushfireconnect.org<br />Twitter: @bushfireconnect<br />info@bushfireconnect.org<br />Or email me: Maurits.vandervlugt@mercuryps.com.au<br />

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