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England Golf - BGIA Growing Golf Conference

England Golf - BGIA Growing Golf Conference

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  • 1. England Golf – BGIA PresentationJohn PetrieCEO England Golf23rd April 2012
  • 2. England Golf & Golf Business• Untapped resource?• Single Governing Body• Closer relationship with business• What is the target audience for golf business?
  • 3. Golf & Business in England People who play golf Golf Club Members & Others
  • 4. Golf & Business in England Places People Play Golf Golf Clubs People who play golf Golf Club Members & Others
  • 5. Golf & Business in England England Golf National Governing Body Places People Play Golf Golf Clubs People who play golf Golf Club Members & Others
  • 6. Golf & Business in England England Golf National Governing Body Places People Play Golf Golf ClubsCourse ManagerEquipment for Courses People who play golf Golf Club Members & Others
  • 7. Golf & Business in England England Golf National Governing Body Places People Play Golf Golf ClubsCourse Manager PGA ProfessionalEquipment for Courses Expertise & Outlet People who play golf Golf Club Members & Others
  • 8. Golf & Business in England England Golf National Governing Body Club Manager Equipment for the Club Places People Play Golf Golf ClubsCourse Manager PGA ProfessionalEquipment for Courses Expertise & Outlet People who play golf Golf Club Members & Others
  • 9. Golf & Business in England England Golf National Governing Body Club Manager Other Golf Business Equipment for the Club Places People Play Golf Golf ClubsCourse Manager PGA ProfessionalEquipment for Courses Expertise & Outlet People who play golf Golf Club Members & Others
  • 10. England Golf – BGIA PresentationJohn PetrieCEO England Golf23rd April 2012