Maximizing Your Brand’s Equity<br />Victoria Nessen Kohlasch<br />
What is a brand?<br />The Obvious Truth about Networking<br />The Obvious Truth about Networking<br />“I tried Faberge Org...
Everything is a brand. <br />
Company brands, like people, are perceived by intentions and actions.<br />
Company brands, like places, have a history that over time elicits specific emotions,<br />be they good, bad or indifferen...
A brand <br />is the personality of your <br />company, its products and its services<br />
Why is a brand important?<br />
…your target audience will define it for you<br />Own your brand, and control the perception of your brand<br />If you don...
What does brand equity buy you?<br />
BRAND EQUITY BUYS YOU…<br />the opportunity to attract the attention of those you want, <br />Engaged Customers<br />…evan...
How do you build brand equity?<br />6 simple steps<br />
1. Figure out who your target audience is<br />
2. Define your desired brand personality<br />
3. Create a unique look and feel for your brand<br />
4. Consistently apply that look over and over and over<br />
5. Continually create meaningful brand experiences<br />
6. Provide a way for people to share the brand<br />
brand personality<br />target audience <br />unique look <br />share <br />the brand<br />meaningful brand <br />experienc...
How can you measure brand equity?<br />
Nessen Kohlasch & Associates<br />Victoria Nessen Kohlasch<br />617 388 9862<br />vkohlasch@nessenkohlasch.com<br />www.ne...
Victoria Nessen Kohlasch: Top Actions You Can Take to Maximize Your Brand’s Equity
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Victoria Nessen Kohlasch: Top Actions You Can Take to Maximize Your Brand’s Equity

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  • Without being defined, you leave it up to others to interpret.
  • Who are your target audiences? Your existing Clients?
  • If you were a cereal what cereal would you be?
  • B.Good burger story
  • Biggest looser apply if consistently over and over or is there a local brand that does this that everyone can relate to?
  • Need a story about brand that creates a meaningful brand experiences
  • Legal Sea foods how they share their brand
  • b.Good burgers: Talks about brand personality and how the look and feel come out
  • Victoria Nessen Kohlasch: Top Actions You Can Take to Maximize Your Brand’s Equity

    1. 1. Maximizing Your Brand’s Equity<br />Victoria Nessen Kohlasch<br />
    2. 2. What is a brand?<br />The Obvious Truth about Networking<br />The Obvious Truth about Networking<br />“I tried Faberge Organics, and I told 2 friends”<br />“They told 2 friends”<br />“And so on…..”<br />“And so on…..”<br />
    3. 3. Everything is a brand. <br />
    4. 4. Company brands, like people, are perceived by intentions and actions.<br />
    5. 5. Company brands, like places, have a history that over time elicits specific emotions,<br />be they good, bad or indifferent.<br />
    6. 6. A brand <br />is the personality of your <br />company, its products and its services<br />
    7. 7. Why is a brand important?<br />
    8. 8. …your target audience will define it for you<br />Own your brand, and control the perception of your brand<br />If you don’t define your brand…<br />
    9. 9. What does brand equity buy you?<br />
    10. 10. BRAND EQUITY BUYS YOU…<br />the opportunity to attract the attention of those you want, <br />Engaged Customers<br />…evangelists<br />
    11. 11. How do you build brand equity?<br />6 simple steps<br />
    12. 12. 1. Figure out who your target audience is<br />
    13. 13. 2. Define your desired brand personality<br />
    14. 14. 3. Create a unique look and feel for your brand<br />
    15. 15. 4. Consistently apply that look over and over and over<br />
    16. 16. 5. Continually create meaningful brand experiences<br />
    17. 17. 6. Provide a way for people to share the brand<br />
    18. 18. brand personality<br />target audience <br />unique look <br />share <br />the brand<br />meaningful brand <br />experiences<br />consistency<br />
    19. 19. How can you measure brand equity?<br />
    20. 20.
    21. 21. Nessen Kohlasch & Associates<br />Victoria Nessen Kohlasch<br />617 388 9862<br />vkohlasch@nessenkohlasch.com<br />www.nessenkohlasch.com<br />

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