Mindfulness - and what else it takes to ‘do’ intercultural business communication
by IATEFL BESIG
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Peter Franklin: This presentation will describe the cognitive, behavioural and affective components of intercultural interaction competence in international business. It will argue that while cultural ...
Peter Franklin: This presentation will describe the cognitive, behavioural and affective components of intercultural interaction competence in international business. It will argue that while cultural knowledge may be necessary and certain language skills are necessary, neither is sufficient to handle intercultural business communication effectively and appropriately.
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