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Barry tomalin
Barry tomalin
Barry tomalin
Barry tomalin
Barry tomalin
Barry tomalin
Barry tomalin
Barry tomalin
Barry tomalin
Barry tomalin
Barry tomalin
Barry tomalin
Barry tomalin
Barry tomalin
Barry tomalin
Barry tomalin
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Barry tomalin

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  • 1. THE THIRD SPACE Barry Tomalin International House London 1/29/2015 1 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 2. THE MESSAGE • B2 PLUS • BUSINESS FIRST • LANGUAGE SECOND 1/29/2015 2 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 3. WHY? • NEW REPORTING LINES • NEW MARKETS • NEW LANGUAGE (English) 1/29/2015 3 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 4. THE BUSINESS ENGLISH CONTRACT • I’m a business English teacher. • I supply the business English. • You supply the business knowhow • I’m a business executive. • I work internationally in English. • You give me the English. • I’ll provide the business application. 1/29/2015 4 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 5. THE ‘BRAVE’ NEW WORLD • I’m a business executive. • I’m reporting internationally. • My managers are in Mexico City and Delhi. • I don’t know them. • I don’t know how they operate. • HELP! 1/29/2015 5 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 6. ‘BUSINESS PLUS’ BUSINESS COMMUNICATION STRATEGIES BUSINESS LANGUAGE 1/29/2015 6 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 7. WHEN DO I USE ‘BUSINESS PLUS’? • THE TRAINING CIRCUIT THE TEMPLATE CEFR Stages A, B, C The A STAGE A 1-A2 Language acquisition The B STAGE Language and Business Business skills PLUS The C STAGE C1-C2 Business skills in English 1/29/2015 7 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 8. WHAT KIND OF STRATEGIES DO THEY NEED? • PRESENTATIONS How to present yourself How to structure and make a presentation • MEETINGS How to intervene in a conf call How to make your point How to disagree • NEGOTIATIONS Where people are in a negotiation How to get from DEBATE to PROPOSAL NETWORKING Active listening Questions you can ask Cultural fault lines 1/29/2015 8 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 9. IS THERE A BUSINESS MODEL DO WE CAN USE? • The ‘ANGLO-SAXON’ model still dominates world business communication in the multinational world. • Under challenge but still dominant. 1/29/2015 9 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 10. HOW? • Teach the key business strategies. • Teach the English they need to deploy those strategies successfully. • At B2 level PLUS – business strategies first. Language skills support. 1/29/2015 10 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 11. How to present yourself NAME JOB TITLE COMPANY LOCATION WHAT YOU DO ! WHAT THEY NEED TO KNOW 1/29/2015 11 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 12. HOW TO PRESENT A PROJECT Most people are not good at describing projects precisely. We suggest using PAPO © • P – Project • A – Purpose • P – Process • O - Outcome 1/29/2015 12 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 13. HOW TO STRUCTURE A PRESENTATION • SIGNPOST Topic, duration, main points, questions • SIGNAL GREEN – My first point is.. RED – That was my first point. • SUMMARISE Summarise key points, conclude, invite questions. SAY ‘THANK YOU!’ 1/29/2015 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com) 13
  • 14. HOW TO GIVE F.A.C.E. 1/29/2015 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com) 14 ‘The moments he’s with you it’s like no-one else is in the room.’ Give F.A.C.E time. • Focus • Acknowledgment • Clarify • Empathise "Being president is like running a cemetery: you've got a lot of people under you and nobody's listening." –Bill Clinton
  • 15. OUTCOMES FOCUS At B2 PLUS • International Business strategies • The Language to achieve them RESULTS • Optimised international performance • Application of language knowledge to specific operational goals 1/29/2015 15 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 16. FOLLOW-UP (E) barrytomalin@gmail.com (W) www.culture-training.com THE IH BUSINESS CULTURAL TRAINERS CERTIFICATE PARIS: November 30 –DEC 2nd marlene.regaya@ilcfrance.com LONDON: Visit www.ihlondon.com/executive- centre/cultural-training for 2012 courses 1/29/2015 16 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)

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