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Barry tomalin

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  • 1. THE THIRD SPACE Barry Tomalin International House London 1/29/2015 1 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 2. THE MESSAGE • B2 PLUS • BUSINESS FIRST • LANGUAGE SECOND 1/29/2015 2 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 3. WHY? • NEW REPORTING LINES • NEW MARKETS • NEW LANGUAGE (English) 1/29/2015 3 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 4. THE BUSINESS ENGLISH CONTRACT • I’m a business English teacher. • I supply the business English. • You supply the business knowhow • I’m a business executive. • I work internationally in English. • You give me the English. • I’ll provide the business application. 1/29/2015 4 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 5. THE ‘BRAVE’ NEW WORLD • I’m a business executive. • I’m reporting internationally. • My managers are in Mexico City and Delhi. • I don’t know them. • I don’t know how they operate. • HELP! 1/29/2015 5 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 6. ‘BUSINESS PLUS’ BUSINESS COMMUNICATION STRATEGIES BUSINESS LANGUAGE 1/29/2015 6 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 7. WHEN DO I USE ‘BUSINESS PLUS’? • THE TRAINING CIRCUIT THE TEMPLATE CEFR Stages A, B, C The A STAGE A 1-A2 Language acquisition The B STAGE Language and Business Business skills PLUS The C STAGE C1-C2 Business skills in English 1/29/2015 7 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 8. WHAT KIND OF STRATEGIES DO THEY NEED? • PRESENTATIONS How to present yourself How to structure and make a presentation • MEETINGS How to intervene in a conf call How to make your point How to disagree • NEGOTIATIONS Where people are in a negotiation How to get from DEBATE to PROPOSAL NETWORKING Active listening Questions you can ask Cultural fault lines 1/29/2015 8 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 9. IS THERE A BUSINESS MODEL DO WE CAN USE? • The ‘ANGLO-SAXON’ model still dominates world business communication in the multinational world. • Under challenge but still dominant. 1/29/2015 9 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 10. HOW? • Teach the key business strategies. • Teach the English they need to deploy those strategies successfully. • At B2 level PLUS – business strategies first. Language skills support. 1/29/2015 10 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 11. How to present yourself NAME JOB TITLE COMPANY LOCATION WHAT YOU DO ! WHAT THEY NEED TO KNOW 1/29/2015 11 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 12. HOW TO PRESENT A PROJECT Most people are not good at describing projects precisely. We suggest using PAPO © • P – Project • A – Purpose • P – Process • O - Outcome 1/29/2015 12 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 13. HOW TO STRUCTURE A PRESENTATION • SIGNPOST Topic, duration, main points, questions • SIGNAL GREEN – My first point is.. RED – That was my first point. • SUMMARISE Summarise key points, conclude, invite questions. SAY ‘THANK YOU!’ 1/29/2015 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com) 13
  • 14. HOW TO GIVE F.A.C.E. 1/29/2015 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com) 14 ‘The moments he’s with you it’s like no-one else is in the room.’ Give F.A.C.E time. • Focus • Acknowledgment • Clarify • Empathise "Being president is like running a cemetery: you've got a lot of people under you and nobody's listening." –Bill Clinton
  • 15. OUTCOMES FOCUS At B2 PLUS • International Business strategies • The Language to achieve them RESULTS • Optimised international performance • Application of language knowledge to specific operational goals 1/29/2015 15 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  • 16. FOLLOW-UP (E) barrytomalin@gmail.com (W) www.culture-training.com THE IH BUSINESS CULTURAL TRAINERS CERTIFICATE PARIS: November 30 –DEC 2nd marlene.regaya@ilcfrance.com LONDON: Visit www.ihlondon.com/executive- centre/cultural-training for 2012 courses 1/29/2015 16 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)

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