THE THIRD SPACE
Barry Tomalin
International House
London
1/29/2015 1
(c) COPYRIGHT Barry Tomalin 2011
(www.culture-trainin...
THE MESSAGE
• B2 PLUS
• BUSINESS FIRST
• LANGUAGE SECOND
1/29/2015 2
(c) COPYRIGHT Barry Tomalin 2011
(www.culture-trainin...
WHY?
• NEW REPORTING LINES
• NEW MARKETS
• NEW LANGUAGE
(English)
1/29/2015 3
(c) COPYRIGHT Barry Tomalin 2011
(www.cultur...
THE BUSINESS ENGLISH
CONTRACT
• I’m a business English
teacher.
• I supply the business
English.
• You supply the business...
THE ‘BRAVE’ NEW
WORLD
• I’m a business
executive.
• I’m reporting
internationally.
• My managers are in
Mexico City and De...
‘BUSINESS PLUS’
BUSINESS
COMMUNICATION
STRATEGIES
BUSINESS
LANGUAGE
1/29/2015 6
(c) COPYRIGHT Barry Tomalin 2011
(www.cult...
WHEN DO I USE
‘BUSINESS PLUS’?
• THE TRAINING CIRCUIT
THE TEMPLATE
CEFR Stages A, B, C
The A STAGE
A 1-A2
Language acquisi...
WHAT KIND OF STRATEGIES
DO THEY NEED?
• PRESENTATIONS
How to present yourself
How to structure and
make a presentation
• M...
IS THERE A BUSINESS MODEL DO
WE CAN USE?
• The ‘ANGLO-SAXON’
model still dominates
world business
communication in the
mul...
HOW?
• Teach the key business
strategies.
• Teach the English they
need to deploy those
strategies successfully.
• At B2 l...
How to present yourself
NAME
JOB TITLE
COMPANY
LOCATION
WHAT YOU DO !
WHAT THEY NEED TO
KNOW
1/29/2015 11
(c) COPYRIGHT Ba...
HOW TO PRESENT
A PROJECT
Most people are not good at describing projects
precisely.
We suggest using PAPO ©
• P – Project
...
HOW TO STRUCTURE
A PRESENTATION
• SIGNPOST
Topic, duration, main points,
questions
• SIGNAL
GREEN – My first point is..
RE...
HOW TO GIVE F.A.C.E.
1/29/2015
(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)
14
‘The moments he’s with you i...
OUTCOMES
FOCUS
At B2 PLUS
• International Business
strategies
• The Language to achieve them
RESULTS
• Optimised internati...
FOLLOW-UP
(E) barrytomalin@gmail.com
(W) www.culture-training.com
THE IH BUSINESS CULTURAL TRAINERS
CERTIFICATE
PARIS: Nov...
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Barry tomalin

  1. 1. THE THIRD SPACE Barry Tomalin International House London 1/29/2015 1 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  2. 2. THE MESSAGE • B2 PLUS • BUSINESS FIRST • LANGUAGE SECOND 1/29/2015 2 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  3. 3. WHY? • NEW REPORTING LINES • NEW MARKETS • NEW LANGUAGE (English) 1/29/2015 3 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  4. 4. THE BUSINESS ENGLISH CONTRACT • I’m a business English teacher. • I supply the business English. • You supply the business knowhow • I’m a business executive. • I work internationally in English. • You give me the English. • I’ll provide the business application. 1/29/2015 4 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  5. 5. THE ‘BRAVE’ NEW WORLD • I’m a business executive. • I’m reporting internationally. • My managers are in Mexico City and Delhi. • I don’t know them. • I don’t know how they operate. • HELP! 1/29/2015 5 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  6. 6. ‘BUSINESS PLUS’ BUSINESS COMMUNICATION STRATEGIES BUSINESS LANGUAGE 1/29/2015 6 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  7. 7. WHEN DO I USE ‘BUSINESS PLUS’? • THE TRAINING CIRCUIT THE TEMPLATE CEFR Stages A, B, C The A STAGE A 1-A2 Language acquisition The B STAGE Language and Business Business skills PLUS The C STAGE C1-C2 Business skills in English 1/29/2015 7 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  8. 8. WHAT KIND OF STRATEGIES DO THEY NEED? • PRESENTATIONS How to present yourself How to structure and make a presentation • MEETINGS How to intervene in a conf call How to make your point How to disagree • NEGOTIATIONS Where people are in a negotiation How to get from DEBATE to PROPOSAL NETWORKING Active listening Questions you can ask Cultural fault lines 1/29/2015 8 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  9. 9. IS THERE A BUSINESS MODEL DO WE CAN USE? • The ‘ANGLO-SAXON’ model still dominates world business communication in the multinational world. • Under challenge but still dominant. 1/29/2015 9 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  10. 10. HOW? • Teach the key business strategies. • Teach the English they need to deploy those strategies successfully. • At B2 level PLUS – business strategies first. Language skills support. 1/29/2015 10 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  11. 11. How to present yourself NAME JOB TITLE COMPANY LOCATION WHAT YOU DO ! WHAT THEY NEED TO KNOW 1/29/2015 11 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  12. 12. HOW TO PRESENT A PROJECT Most people are not good at describing projects precisely. We suggest using PAPO © • P – Project • A – Purpose • P – Process • O - Outcome 1/29/2015 12 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  13. 13. HOW TO STRUCTURE A PRESENTATION • SIGNPOST Topic, duration, main points, questions • SIGNAL GREEN – My first point is.. RED – That was my first point. • SUMMARISE Summarise key points, conclude, invite questions. SAY ‘THANK YOU!’ 1/29/2015 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com) 13
  14. 14. HOW TO GIVE F.A.C.E. 1/29/2015 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com) 14 ‘The moments he’s with you it’s like no-one else is in the room.’ Give F.A.C.E time. • Focus • Acknowledgment • Clarify • Empathise "Being president is like running a cemetery: you've got a lot of people under you and nobody's listening." –Bill Clinton
  15. 15. OUTCOMES FOCUS At B2 PLUS • International Business strategies • The Language to achieve them RESULTS • Optimised international performance • Application of language knowledge to specific operational goals 1/29/2015 15 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
  16. 16. FOLLOW-UP (E) barrytomalin@gmail.com (W) www.culture-training.com THE IH BUSINESS CULTURAL TRAINERS CERTIFICATE PARIS: November 30 –DEC 2nd marlene.regaya@ilcfrance.com LONDON: Visit www.ihlondon.com/executive- centre/cultural-training for 2012 courses 1/29/2015 16 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)
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