BLUECADET                                             Profile & Process                                                  F...
I N TR O D UC T I ONBluecadet is an interactive studio specializing inmultimedia experiences that excite, engage and inspi...
G R E E TI N G S FR O M B LUE C AD E THi Nate-We believe technology is only at its best when it helps tell a story    This...
What we doOur Work
Responsive Websites                                User ExperienceA good interactive allows the user to move fluidly throug...
TOURISM:         With Art Philadelphiawithart.visitphilly.com
CULTURE:       e Philadelphia Orchestraphilorch.org
PROFESSIONAL:               Erica Broberg Smithericabrobergarchitect.com
EDUCATION:           Tyler School of Art Virtual Tour3d Tours are an elegant way of providing spacial experiences of your ...
EDUCATION:          Temple University Tyler School of ArtWe have experience in responsive designs for beautiful formatting...
ART:   Steve McCurry, Portraitshttp://itunes.apple.com/us/app/portraits-by-steve-mccurry/id589821521?mt=8
MUSEUMS:        American Revolution Centerwww.americanrevolutioncenter.org/
Holistic Design                  Comprehensive ExperiencesThe way one interacts with libraries, museums and performing art...
MUSEUMS:         La Invencion Concreta at the Reina SofiaMuseums are constantly moving to multiple sensory experience with...
THE WEBSITE
MOBILE EXPERIENCE
iPad EXPERIENCE
Real-time Displays                Environmental & Performance                        DashboardsBluecadet has the capacity ...
LIVING WALLS:           Field Museum - Chicagoe Green Wall Experience provides a compliment to the exhibition by allowing...
REAL TIME ENVIRONMENTAL DASHBOARDS:                                 Mammoth Cave National Parke Vital Signs Display shows...
自行车租赁                                                                                                                     ...
INFOGRAPHICS:           American Revolution Centerwww.counterspill.org/
Multi-User Touchscreens                        Storytelling, Exhibitions                             & Donor WallsOur webs...
DONOR WALL:            National Museum of American Jewish HistoryAn interactive donor wall provides a simple way for visit...
MULTI-TOUCH TOUCHSCREEN:                        University of Pennsylvania Museume Hunal Burial interactive was created f...
MULTI-USER PUZZLE:                Sue the T-Rex at the Field Museum - Chicagoe multi-user interface we created for the Fi...
USER GENERATED CONTENT:                        Assignment Afghanistanis project encouraged visitors to share their own pe...
ANIMATICS:          Remembering Tim Hetheringtonis piece reinforces the linear narrative of Tim’s last days and allows vi...
DONOR WALLSProjected donor walls provide a sleek way of highlighting the people that made the building possible. ey also ...
Physical Computing                        Didactic EnvironmentsWe believe that technology is at its best when it helps us ...
INTERACTIVE INFOGRAPHICS:                       Financial Times at Grand Central Terminal - New YorkFor the Financial Time...
Sensor mat build in progress
Immersive Environments                            Wayfinding SystemsWe’ve seen complex maps and gigantic signs that attempt...
ANIMATED PERSONAL MAP:                     With Art Philadelphiais model of Philadelphia is featured in an interactive ma...
MURAL ARTS WAYFINDING:                     Albert M. Greenfield African American Iconic Images CollectionA comprehensive m...
Immersive Environments                            Projection MappingBluecadet has the experience to develop advanced proje...
INTERACTIVE ENVIRONMENTS:                        Proposal for New York Public Librarye above example shows how Bluecadet’...
SPATIAL MAPPING:              University of Pennsylvania MuseumVisitors entering the Penn Museum’s “Maya 2012” exhibit are...
Gestural Interfaces                           Interactive DisplaysInterfaces allowing users to control applications using ...
Kinetic interfaces offer opportunities for multi-user and collaborative experiences. Here, a concept sketchfrom our interac...
Prototyping the Field Museum Kinect experience at Bluecadet’s studio
Who we areOur People
P R I N C I PA LSJosh Goldblum                                                  Troy LaChanceFounding Principal + Creative...
P R O D U C E RSRebecca Sherman    Aaron Miller             Victoria JonesStudio Director    Interactive Producer +   Prod...
D E SI G NKim Quinn          Aaron Richardson       Theresa Decker         Alex Bloom              Putra RoenigSenior Desi...
About UsClients + Awards
Select Client List             • Tyler School of Art             • University of Pennsylvania             • Tufts: Institu...
Select AwardsEmmy                                Webby                             Communication Arts,                HOW ...
Thank You                                      Bradley Baer, LEED AP                                      Creative Directo...
Bluecadet Interactive / Gensler
Bluecadet Interactive / Gensler
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Bluecadet Interactive / Gensler

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Bluecadet is an interactive studio specializing in multimedia experiences that excite, engage and inspire. We build dynamic interactive installations, applications, and websites for companies, museums & universities. We are storytellers for a digital age.

Our past experience includes interactives developed for the MoMA, the Field Museum, and the Penn Museum. The success of our projects can be found in our thoughtful user interfaces, beautiful designs, and detail-oriented programming.
Our work has received numerous awards including an Emmy, multiple Webbys, and several MUSE awards.

Our collaborative, friendly, and knowledgable staff makes the interactive production process enjoyable. Together, we will make your project a success.

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Bluecadet Interactive / Gensler

  1. 1. BLUECADET Profile & Process February 21, 2013Multi-Device Websites • Mobile Apps • Multi Touch Screens • Photo, Video & Illustration • Media Planning • Environmental Design
  2. 2. I N TR O D UC T I ONBluecadet is an interactive studio specializing inmultimedia experiences that excite, engage and inspire.We build dynamic interactive installations, applications,and websites for companies, museums & universities.We are storytellers for a digital age.Our past experience includes interactives developed for Our work has received numerous awards including anthe MoMA, the Field Museum, and the Penn Museum. The Emmy, multiple Webbys, and several MUSE awards.success of our projects can be found in our thoughtful Our collaborative, friendly, and knowledgable staff makesuser interfaces, beautiful designs, and detail-oriented the interactive production process enjoyable. Together,programming. we will make your project a success.
  3. 3. G R E E TI N G S FR O M B LUE C AD E THi Nate-We believe technology is only at its best when it helps tell a story This summer Bluecadet will move to a new 7000 sq. ft. office inand enrich our physical world. Specifically, we think our experience Fishtown. This space will also include a 2500 sq. ft. productionwith environmental dashboards, storytelling & exhibit design, studio intended for production of large in-gallery media experiences.didactic environments, wayfinding systems, projective mapping, and The studio will allow us to install and test large interactiveinteractive displays areas might be a great addition to the projects experiences at scale. your team at Gensler is working on. We’re passionate about connecting the digital and physical worldWe’ve worked with museums and organizations around the world and would welcome an opportunity to work with your great team atincluding Chicago’s Field Museum where we completed a multi-user Gensler. I’d love to discuss possible uses for multi-touch touchtouchwall on “Sue” the T-Rex. We have also implemented extensive screens, mobile apps, multi-device websites, environmental design,work for the Smithsonian in DC and are currently working with the media planning or photo, video & illustration on upcoming projects.Philadelphia Museum of Art. We work with non-profits and Please don’t hesitate to call or email me if you have any questions.foundations and were awarded an Emmy for our “Live Hope Love” Best,Production and were nominated for “Starved for Attention.”Bluecadet currently includes 20 full-time staff, and we are steadily Bradley Baer Creative Director, Environmentsgrowing. We are comprised of a talented team of interactiveproducers, designers and developers. Our client roster includeslocal, national, and international organizations. Our many awardsand press hits testify to our position as a leading new media studio.
  4. 4. What we doOur Work
  5. 5. Responsive Websites User ExperienceA good interactive allows the user to move fluidly through the targeted action points and contentareas. To accomplish this, the user interface must be straightforward, consistent, and easy for anyuser to navigate. We will map out a navigation scheme illustrating how users explore content andmove through the experience. Through tap-testing and review, we will refine the process in theearly stages of the project.Once the structural problems have been solved, we make things beautiful. Our designers aresecond to none. We will create a look and feel for the media elements that is aligned with theexhibition style and conveys the appropriate tone. Every interface element and piece of content willbe carefully considered, resulting in a pleasing visual experience.
  6. 6. TOURISM: With Art Philadelphiawithart.visitphilly.com
  7. 7. CULTURE: e Philadelphia Orchestraphilorch.org
  8. 8. PROFESSIONAL: Erica Broberg Smithericabrobergarchitect.com
  9. 9. EDUCATION: Tyler School of Art Virtual Tour3d Tours are an elegant way of providing spacial experiences of your buildings before the user actually visits.
  10. 10. EDUCATION: Temple University Tyler School of ArtWe have experience in responsive designs for beautiful formatting on various devices including smartphones and tablets.
  11. 11. ART: Steve McCurry, Portraitshttp://itunes.apple.com/us/app/portraits-by-steve-mccurry/id589821521?mt=8
  12. 12. MUSEUMS: American Revolution Centerwww.americanrevolutioncenter.org/
  13. 13. Holistic Design Comprehensive ExperiencesThe way one interacts with libraries, museums and performing arts spaces is changing. With themajority of visits beginning on-line, the experience no longer starts at the front door but rather theminute the website is loaded. Bluecadet views these changes as an opportunity to improve thephysical experience with a complimentary digital experience.Projects like “La Invencion Concreta” at the Reina Sofia Museum use mobile to create a betterunderstanding of the exhibition. Rather than merely displaying the same image on the screen as yousee on the wall, the app provides complimentary information, fun facts and opportunities to interactwith the pieces in multiple languages.
  14. 14. MUSEUMS: La Invencion Concreta at the Reina SofiaMuseums are constantly moving to multiple sensory experience with augmented information via iPads or smartphones.
  15. 15. THE WEBSITE
  16. 16. MOBILE EXPERIENCE
  17. 17. iPad EXPERIENCE
  18. 18. Real-time Displays Environmental & Performance DashboardsBluecadet has the capacity to create interactive dashboards and infographics that are bothinformative and interesting. These displays can stream real-time data while adding a beautifulaesthetic touch.Our displays have been placed in museums and libraries and are poised to be equally as successfulin corporate headquarters or university buildings. They provide an easy way of conveying how abuilding is performing environmentally and are even eligible for LEED credits in educating thebuilding’s users.
  19. 19. LIVING WALLS: Field Museum - Chicagoe Green Wall Experience provides a compliment to the exhibition by allowing visitors to interact with current environmental information
  20. 20. REAL TIME ENVIRONMENTAL DASHBOARDS: Mammoth Cave National Parke Vital Signs Display shows real time streaming information about the current weather conditions and building performance
  21. 21. 自行车租赁 Material & Resources 蒸发冷却水景 Pumps & Heat Exchangers 太阳能日光板天蓬 减少机械冷却耗能 Reduces the Need for Mechanical Cooling 光电池嵌入式结构 供休闲交通使用 材料与资源 Evaporative Cooling Pools Photovoltaic Canopy Bicycle Share Program Reduction in Temperature Fabric Covering Embedded with PV Cells Rentals for exercise and transportation Environmental Quality 环境质量 Energy & Atmosphere 能源与气候 Water Efficiency 用水效率冷却塔能源循环中增值冷却Cooling TowersAdds Additional Cooling to the Loop本地铺筑材料河北省出产铺面,节省交通安装耗能Localized Tile PaversNanajo White Tile from Hebei Province地板下放射式供暖及冷却近距高效且易操控 生物过滤 空气过滤与净化Radiant Heating/CoolingUnderfloor condition is efficient & accessible Bio Filters Air Filtration and Purification Pumps & Heat Exchangers Pumps Heat Exchangers 绿地水净化系统 Reduces the Need for Mechanical Cooling Reduces the Need for Mechanical Cooling 防止水溢出 Walter Filtration System Reduce Water Runoff 回收木料遮篷 废物利用,遮挡日照 地下泊车 Recycled Wood Louvers 减少地面柏油路面及其吸热 Horizontal Protection from Sun Underground Parking Prevents Asphalt Expsoure & Heat Gain Prevents Asphalt Expsoure & Heat Gain 自然通风 引入阳光和新鲜空气至地下空间 Natural Ventilation Allows Light & Air to Lower Levels 垃圾收集/废热发电 地热能系统/地下能源层 雨水采集 Pumps & Heat Exchangers 雨水采集 高效低耗产能 50米深管道提取热能或降温冷却 收集雨水供盥洗灌溉使用 降低水资源消耗,净化地下水g Reduces the Need for Mechanical Cooling Pumps & Heat Exchangers Reduces the Need for Mechanical Cooling Garbage Pickup/Co-Generation Plant Geothermal System / Energy Piles Water Collection Cistern Rain Wood LouversCollection Recycled Water Horizontal Sun Protection Adds efficiency and sustainable focus Cool the Energy Loop at 50m Deep Collected Water for Toilets and Irrigation Reduce Water Usage and Filter Ground Water ENVIRONMENTAL ANIMATIONS: Beijing Central Business District with Pelli Clarke Pelli Illustrations and animations simplify the task of describing environmental systems and sustainable strategies
  22. 22. INFOGRAPHICS: American Revolution Centerwww.counterspill.org/
  23. 23. Multi-User Touchscreens Storytelling, Exhibitions & Donor WallsOur websites, apps and large-format interactives are the perfect way to tell the story of a companyor organization. From libraries and museums to alumni centers and stadiums, these displays are abeautiful feature that also creates interest in the history or future of an organization.We conduct preliminary testing with with full size mock-ups, and we never assume something thatworks on a small monitor will work on a huge multi-touch screen. All of this helps us break out of thetypical single-user kiosk mold and develop experiences that are truly multi-user.
  24. 24. DONOR WALL: National Museum of American Jewish HistoryAn interactive donor wall provides a simple way for visitors to see where the museum’s donors are located
  25. 25. MULTI-TOUCH TOUCHSCREEN: University of Pennsylvania Museume Hunal Burial interactive was created for the Maya 2012 exhibition and was designed for up to four simultaneous users.
  26. 26. MULTI-USER PUZZLE: Sue the T-Rex at the Field Museum - Chicagoe multi-user interface we created for the Field Museum’s T-Rex goes beyond traditional 2D navigation and makes full use of multi-touch gestures. Visitors can tap,swipe and pinch through detailed 3D dinosaur scans while simultaneously rotating the full 3D skeleton.
  27. 27. USER GENERATED CONTENT: Assignment Afghanistanis project encouraged visitors to share their own personal story and then placed it by location on a larger map. As the stories were added the site became a verypersonal diary of powerful memories.
  28. 28. ANIMATICS: Remembering Tim Hetheringtonis piece reinforces the linear narrative of Tim’s last days and allows visitors to literally trace his path. Visitors could toggle to different days by using the menu andmusic reinforces the tone. Watch it at http://vimeo.com/47978916
  29. 29. DONOR WALLSProjected donor walls provide a sleek way of highlighting the people that made the building possible. ey also make adding new names or providing additionalinformation a snap.
  30. 30. Physical Computing Didactic EnvironmentsWe believe that technology is at its best when it helps us understand what we can’t easily see orteaches us something new. Creating environments that inspire using augmented informationenriches the physical space by adding another level of interaction.Encouraging visitors to engage with content collaboratively can foster conversation and create alasting impression. We understand the design challenges of multi-user interactives like multipleviewing angles, collaboration vs. competition, and clutter and are passionate about finding ways ofweaving the experience into the existing context.
  31. 31. INTERACTIVE INFOGRAPHICS: Financial Times at Grand Central Terminal - New YorkFor the Financial Times “Graphic World” installation we created a huge floor mat with an array of pressure sensors. Each sensor corresponded to a portion of a projectedworld map. As visitors walked across the mat, animated footsteps followed their movement and revealed corresponding content. Check it out at http://bit.ly/RFC1TT
  32. 32. Sensor mat build in progress
  33. 33. Immersive Environments Wayfinding SystemsWe’ve seen complex maps and gigantic signs that attempt to assist in negotiating physical spacesbut we think less is truly more when it comes to assisting people in getting where they want to go.Mobile apps and multi-touch screens are an easy way to explain a complex spatial arrangement in abold way. We’ve created 2D and 3D solutions ranging from the scale of a single building all the wayto fly-bys at the scale of an entire city. While they differ in size, they all help visitors understand aspace with an interface as simple as a smartphone.
  34. 34. ANIMATED PERSONAL MAP: With Art Philadelphiais model of Philadelphia is featured in an interactive map on the WithArt website we created for the Greater Philadelphia Tourism and Marketing Corporation.Users can fly through the skyline and click through the highlighted locations for more details. Take the virtual tour at http://withart.visitphilly.com/map/
  35. 35. MURAL ARTS WAYFINDING: Albert M. Greenfield African American Iconic Images CollectionA comprehensive mobile app provides a guided way of experiencing the collection of beautiful murals scattered around Philadelphia. e app is narrated by ?uestloveof the Roots and has detailed information that supplements the actual works.
  36. 36. Immersive Environments Projection MappingBluecadet has the experience to develop advanced projection mappings using commerciallyavailable equipment. This technology can be used on walls, floors, partitions or ceilings to createdynamic spaces the can teach or inspire. From purely graphic imagery to motion-driven games,these mappings can truly transform a space.If the projection system needs to be fine-tuned on a regular basis, due to vibrations in the exhibithall or getting bumped by visitors, Bluecadet can develop a simple software-based system forrecalibration.
  37. 37. INTERACTIVE ENVIRONMENTS: Proposal for New York Public Librarye above example shows how Bluecadet’s interactives can be incorporated into existed or proposed buildings. Projections can correspond to digital screens or tablesand create a secondary layer on physical surfaces.
  38. 38. SPATIAL MAPPING: University of Pennsylvania MuseumVisitors entering the Penn Museum’s “Maya 2012” exhibit are greeted by our “Night Sky” animation projected on a 30 curved wall. e projection required synchingtwo channels of video and projection mapping onto the curved wall and around another structure in the gallery.
  39. 39. Gestural Interfaces Interactive DisplaysInterfaces allowing users to control applications using body motion are becoming more powerfuland commonplace; the technology offers exciting possibilities. Bluecadet has explored a number offrameworks in this space, including computer vision, processing, OpenFrameworks, and Cinder. Ourteam approaches gestural application development strategically, ensuring the appropriatetechnology is used to reach the desired user experience. Rapid prototyping and an iterative designand development process is key to success when working with these new technologies.Bluecadet’s programmers are well versed in the capabilities of the hardware and software systems,and offer the expertise to execute a fun, robust, and stable final product.
  40. 40. Kinetic interfaces offer opportunities for multi-user and collaborative experiences. Here, a concept sketchfrom our interactive for the Field Museum, which uses Xbox Kinect.
  41. 41. Prototyping the Field Museum Kinect experience at Bluecadet’s studio
  42. 42. Who we areOur People
  43. 43. P R I N C I PA LSJosh Goldblum Troy LaChanceFounding Principal + Creative Director Principal + Design Director• respected digital strategist • celebrated interactive designer• sought-after speaker • awards include SXSW, Webbys, MUSE• Emmy winner • leads Bluecadet’s design team• interactive developer • involved in every project as art director• 5 years at Smithsonian American Art Museum • 5 years at Smithsonian National Portrait Gallery• leads Bluecadet’s strategic approach • 5 years of agency experience• involved in every project as creative director • MA in history from George Mason University• BA from Tufts University
  44. 44. P R O D U C E RSRebecca Sherman Aaron Miller Victoria JonesStudio Director Interactive Producer + Producer Technology SpecialistRebecca Smith Harrison Haas Brad BaerProducer Associate Producer Creative Director, Environments
  45. 45. D E SI G NKim Quinn Aaron Richardson Theresa Decker Alex Bloom Putra RoenigSenior Designer Designer + Motion Designer Designer Creative Developer Graphics D E V E L OPME NTMark Llobrera Stacey Martens Steve Hurwitz Kathryn Stracquatanio Paul RudolphSenior Developer Creative Developer Senior Web Developer User Experience App Developer Developer
  46. 46. About UsClients + Awards
  47. 47. Select Client List • Tyler School of Art • University of Pennsylvania • Tufts: Institute for Global Leadership • American Revolution Center • Dallas Museum of Art • GPTMC • Independence Hall Visitor Center • Mural Arts Program • National Constitution Center • Opera Company of Philadelphia • Philadelphia Orchestra • Wistar Institute
  48. 48. Select AwardsEmmy Webby Communication Arts, HOW Magazine• Starved for Attention • Counterspill Webpick of the Week Interactive Annual(nominee - 2012) (3 awards - 2012) • Energy Realities (2012) • Chalmette Battlefield Museum• Live, Hope, Love • Live, Hope, Love - People’s • With Art (2012) (2012)(winner - 2009) Voice Award (award - 2009) • Mural Explorer (2012) • Diego Rivera (2012) • Starved for Attention • Assignment Afghanistan • McNulty Prize (2012) (nominee - 2012) (2012)FWA Site of the Day • Assignment Afghanistan (2011) • Counterspill (nominee - 2012) • They Killed Sister Dorothy• Sue the T. Rex Puzzle • Eastern State PenitentiaryInteractive (2012) • Young Arts (nominee - 2011) (2010) (2011)• With Art (2012) • Mural Explorer • American Revolution Center • Mural Arts Program (2010) (nominee - 2011) (2010) • Starved for Attention (2010) • Eastern State Penitentiary • Live, Hope, Love (2009)SXSW (nominee - 2011) • American Revolution Center• James Zabiela - (winner - 2011) (2010)• Starved for Attention(nominee - 2012) Digital Ellie AAM Muse Award• Joshua Cogan • Assignment Afghanistan (2011) • Field Museum Green Wall(nominee - 2012) (2012)• Philadelphia Orchestra • American Revolution Timeline(nominee - 2012) (2012)• Mural Explorer • Iconic Mural Collection (2012)(nominee - 2011) • Lincoln Memorial Interactive• Vital Voices (nominee - 2011) (2010)
  49. 49. Thank You Bradley Baer, LEED AP Creative Director, EnvironmentsBLUECADET INTERACTIVE • 1011 N. Hancock Street, Unit 101, Philadelphia, PA 19123 • 267.639.9956 • brad@bluecadet.com
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