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Selling BDPA: Multiple Streams of Chapter Income
 

Selling BDPA: Multiple Streams of Chapter Income

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This is the .ppt deck that I used for a chapter building workshop held in March 17 at the 1Q-2012 BDPA Winter Leadership Training Seminar. I enjoyed the interaction with the audience very much!

This is the .ppt deck that I used for a chapter building workshop held in March 17 at the 1Q-2012 BDPA Winter Leadership Training Seminar. I enjoyed the interaction with the audience very much!

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    Selling BDPA: Multiple Streams of Chapter Income Selling BDPA: Multiple Streams of Chapter Income Presentation Transcript

    • Selling BDPA:Multiple Streamsof Chapter Revenue Wayne Hicks Past NBOD Member (1989-1993, 1999-2009) March 17, 2012 1Q-2012 BDPA Winter Leadership Gathering
    • Been There, Done That! Nat’ l Membership Committee Chair ( 1989-1990) • Chartered almost 25% of current chapters (10 of 45) Nat’ l BDPA Vice President ( 1991-1992) • Served under President Vivian Wilson BDPA Cincinnati Chapter President ( 1999-2001) • Grew membership from 6 (Jan 1999) to 229 (Nov 2001) • W Chapter of the Year Twice (2000 and 2001) on National BDPA President-Elect ( 2002-2003) • Served under President Milt Haynes National BDPA President ( 2004-2005) • Profitable annual conferences • All-time record in corporate sales • All-time record in BDPA membership totals BETF Executive Director ( 1993, 2006 – Present) • BETF revenue is over $1 million in 2001-2011 • BETF gave out over $344,000 in scholarships • American Honda Foundation - $25k grant last year Selling BDPA (Mar 2012) 2
    • Helpful Handouts• 2012 National BDPA • Crowdrise.com profile Strategic Plan (personal) and project• 2012 Chapter Budget (chapter)• Access to VPMM Group on • Facebook Cause to support BDPA.org your chapter• BETF SOP: SITES Funding • Corporate Sales Handbook Requests • Corporate Opportunities• Access to CRM tool Portfolio (Salesforce.com) Selling BDPA (Mar 2012) 3
    • Why Does BDPA Exist? “BDPA advances the careers of African Americans in the ITindustry from the classroom to the boardroom”3.BDPA can never succeed if we forget the reason we exist.4.BDPA can never raise money if we don’t have programs.5.BDPA Leaders must create and market its programs.6.BDPA can never grow if nobody know we exist. Selling BDPA (Mar 2012) 4
    • Where is BDPA Revenue? We only have 3 sources of money!• Membership• Fundraising• Corporate Sales Selling BDPA (Mar 2012) 5
    • Where is our ‘ hurt’ ?The bigges t revenue challenge that BDPA faces is its low members hip numbers . FACT #1: W have seen a steady stream of major- e name corporations support BDPA over the years. FACT #2: That success will start to falter if these corporations see BDPA as a small organization that is not growing. The value of their investment comes from high numbers. Selling BDPA (Mar 2012) 6
    • BDPA Active Memberships (2004-2012)• Low Members = Low Revenue! 4000 3500 2004 3000 2005 2500 2006 2007 2000 2008 1500 2009 1000 2010 500 2011 2012 0 1Q 2Q 3Q 4Q Selling BDPA (Mar 2012) 7
    • Are You Using BETF? We have been your fiscal agent since 1992!• Identify Target • Grant Request Funding Source – Approved by Funding Internet search, members, Source – funds sent to sponsors, BETF- BETF; placed in restricted YahooG roup, BETF-Blog chapter account• Draft Grant Proposal – • IRS Tax Receipt Form this is joint effort by BETF • BETF sends check to & local chapter BDPA chapter – based• BETF Mails Grant on request in Step #5 Proposal – sometimes it • Final Grant Report – is online application issued by local chapter Selling BDPA (Mar 2012) 8
    • Some Chapters ‘ Get It’ BETF Support to Local Chapters (2008-2012)69 funding requests; $385,317 • Gr Columbia - $1,700 approved (as of J an 2012) • Los Angeles - $23,502• Baltimore - $500 • Middle Tennessee - $4,600• Baton Rouge - $2,660 • Nat’l BDPA - $5,000• Bay Area - $1,417 • New Jersey - $23,000• Charlotte - $7,500 • New Y - $8,454 ork• Chicago - $21,998 • Orlando - $850• Cincinnati - $131,758 • Philadelphia- $7,879• Cleveland - $9,039 • Rhode Island - $500• Columbus - $2,692 • Richmond - $28,076• Dallas - $880 • So Minnesota - $2,250• Dayton - $4,250 • Triangle - $5,384• Detroit - $739 • Twin Cities - $2,791 Selling BDPA (Mar 2012) 9
    • Fundraising Tips• Annual awards banquets or luncheon (1Q)• Annual education banquets or luncheon (3Q)• Collaborating with BDPA Education and Technology Foundation (BETF)• Matching funds (eg. Charlotte member, $5k)• Online Fundraising (e.g., Facebook Causes, www.causes.com or Crowdrise, www.crowdrise.com/BDPAFoundation)• Traditional grant writing• Volunteer grants• Payroll Pledge or Credit Card Pledge (eg, $500/mon) Selling BDPA (Mar 2012) 10
    • Corporate Sales Corporate Sales Roles & Corporate Participation Responsibilities Continuum• Chapter 4. Awareness President 5. Involvement• Account Manager 6. Corporate Supporter• Corporate Champion 7. Corporate Sponsor• Corporate Chapter• BDPA-BETF Director Selling BDPA (Mar 2012) 11
    • Corporate ROI Decision• National Programs/Services – Resume database, digital library, IT Institute, newsletter ads, web banner or Bemley Scholarship fund.• Local Chapter Programs/Services – Monthly program meeting, quarterly workshops, newsletter ads, web banner or memberships.• Annual Conference – Career Fair, Speaking Opportunity, Receptions, Conference Guide advertisements or workshop presenters. Selling BDPA (Mar 2012) 12
    • Corp Sales Talking Points1. Has company realized 1. W are good areas for hat benefits from BDPA collaboration (hot sponsorship? buttons)?2. W are your business hat 2. Is the corporation interested in supporting challenges? multiple chapters?3. Is there more that BDPA National BDPA? National can do to help company Conference? meet corporate 3. W Company sponsor and ill objectives? at what level?4. Any BDPA opportunities 4. W are the next steps? hat for improvement? Selling BDPA (Mar 2012) 13
    • Other Helpful Hints• Get covered in the press• Get into the budget cycle• Learn to fly in under the radar• Organize a CIO Reception• Partner with ITSMF, SIM, Urban League and others• Pick the low hanging fruit• Seek investments, not donations• Start a Corporate Advisory Council• Understand your product offering• Use our CRM tool (SF.com) Selling BDPA (Mar 2012) 14
    • Marketing BDPA • BDPA.org • Crowdrise • Facebook • Flickr • GroupsiteIt is imperative that BDPA • LinkedIn Network be active in a variety of • Slideshare social media platforms • Twitter • YouTube Channel Selling BDPA (Mar 2012) 15
    • Contact Information Wayne Hicks, Executive DirectorBDPA Education and Technology Foundation W ayne.Hicks@ betf.org (513) 284-4968 http://betf.blogspot.com http://twitter.com/BDPAhttp://www.facebook.com/BDPAFoundation Selling BDPA (Mar 2012) 16