BDPA Social Networking Strategy (Aug 2011)
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BDPA Social Networking Strategy (Aug 2011)

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This is proposal shared by Nate Drysdale (BDPA CIO Team) with the National BDPA Board of Directors at its 3Q-2011 meeting held in Chicago....

This is proposal shared by Nate Drysdale (BDPA CIO Team) with the National BDPA Board of Directors at its 3Q-2011 meeting held in Chicago.

Vision - Social Networking within BDPA will be the premier outlet for technology professionals to network with others, learn about BDPA initiatives and activities, and become members of the organization.

Mission -Leveraging social networking, BDPA will provide an outlet through social media streams, networking applications and chapter involvement to reach technology students and professionals to achieve active engaging online communities, provide ongoing information to shareholders about BDPA activities, conferences and chapters and encourage new memberships or renewals into the BDPA organization.

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BDPA Social Networking Strategy (Aug 2011) BDPA Social Networking Strategy (Aug 2011) Presentation Transcript

  • BDPA Social Networking Strategy Proposal Prepared for: BDPA National Board of Directors Presenter Nate Drysdale Draft Version 1.2
  • Table of Contents
    • Social Networking Strategy
        • Executive Summary
          • Vision
          • Mission
          • BDPA Brand
        • Strategy Theme
          • Network
          • Learn
          • Growth
        • Strategic Recommendations
          • Social Networking Tools
          • Recommend Programs
          • Recommend Tasks
        • Timeline for completion
        • Next Steps
        • Appendix
  • Social Networking Strategy Executive Summary
      • BDPA’s Social Networking Strategy was designed to support the overall organizational strategy.
      • One of the key objectives of the organizational strategy is to “Enhance BDPA’s effectiveness to attract, retain, reclaim, excite, and inform members…”
      • The Social Networking Strategy is designed to do this through the vision, mission, supporting themes, and programs to be implemented.
      • The strategic themes which emerged were to Network, Learn, and create Growth.
        • Network to bring together existing members with prospective one’s in a collaborative online community
        • Provide opportunities for members and prospects to learn about the BDPA brand, initiatives, and value on both a local and national level
        • Grow the existing membership base and reclaim lost memberships
  • Vision/Mission
    • Vision
    • Social Networking within BDPA will be the premier outlet for technology professionals to network with others, learn about BDPA initiatives and activities, and become members of the organization.
    • Mission
    • Leveraging social networking, BDPA will provide an outlet through social media streams, networking applications and chapter involvement to reach technology students and professionals to achieve active engaging online communities, provide ongoing information to shareholders about BDPA activities, conferences and chapters and encourage new memberships or renewals into the BDPA organization.
  • BDPA Brand
    • BDPA is the Premier Organization for African Americans in IT. There is a tremendous amount of brand loyalty to BDPA. BDPA will continue to outpace the competition by capturing mind share at a young age, providing exceptional programming and by consistently nurturing relationships.
  • Strategy Themes Strategic Theme Summary SN Resource Network The Social Networking Initiative will leverage the existing 10,000+ online community to connect them via social networking to BDPA and the chapter to foster collaboration and idea exchange with the standing subscribed membership Primary Vehicles: Your Membership.com, Group sites Secondary Vehicles: Facebook Groups/pages, LinkedIn Groups Learn The Social Networking Initiatives will allow the BDPA communities to learn of the BDPA Brand, value proposition, and opportunities available to participate in the conferences and chapters Your Membership, Groupsites, chapter sites/meetings Growth The Social Networking Initiatives will foster interest in the BDPA Brand and consistently promote opportunities to become a member, register for the conferences and local chapter membership growth LinkedIn Groups, YouTube, Chapter Sites, Facebook Groups/Pages
  • Social Networking Tools
    • Recommended tools for the strategy fulfillment
      • Groupsites.com – platform is good and already in place. A good source for chapter content
      • Yourmembership.com – current membership platform can be used for blogging and sharing content. Members can share with their Facebook and Twitter accounts things they are talking about
      • YouTube – Leverage videos of conferences and “What is in it for me” Testimonials to garner membership
      • Facebook – Very open media source to highlight on pages (liking) BDPA and control content to boost interests, use events to share conference information and local chapter events (wide and free broadcasting of activities)
      • LinkedIn – Medium to recruit and share interest in BDPA encourage all BDPA members to have professional profiles and participate in BDPA Groups and chapters
      • Yahoo and other sites should be consolidated or at a minimum linked to these main mediums
  • Recommended Programs
    • Social Networking Awareness Program
      • Program will be to create awareness of tools
        • On how to use and promote blogs or topics
      • Foster environment for being more active in social networking activities
    • Social Networking Chapter Program
      • Program to have chapter leaders engaged in social networking for promotion of events, chapter initiatives and using it as a prospecting source for new members
  • Recommended Programs Cont.
    • Social Networking Conference Program
      • Program to work with Conference planning team to promote awareness of the conference, streamline registrations, and promote the BDPA Brand for the networking
    • Social Networking “What is in it for Me” Membership/Branding Campaign via Social Networking Tools
      • Program to create ongoing buzz about BDPA, this will leverage social networking tools to target online community into becoming members of BDPA
  • Recommended Tasks
    • Networking
      • Creation of a Social Networking/Media Team
      • Establish a chapter leadership position for communications which would promote events and activities on chapter site and be the National/Regions contact for items on that level
      • Review chapter external websites and provide social networking guidelines for consistency i.e. utilizing yourmembership.com
  • Recommended Tasks
    • Learning
      • BDPA opportunities for learning and collaboration will need to be broadcast for National programs and local programs
    • Growth
      • Ensure that links to membership opportunities and pricing is included on all sites/mediums that the prospect may encounter which includes but is not limited to chapter sites, BDPA National Site and Facebook page and LinkedIn, Yourmembership.com, under info
      • Determine which features may only be accessed as a member versus prospect (yourmembership.com and possibly LinkedIn Groups)
  • Recommended Tasks
    • Stats/Scorecard Reporting
      • Create a meaningful trending/tracking medium to rate content, involvement and new membership
      • Work with NEC on information that would be monitored/reported on e.g. membership counts, online activity, Facebook Page “likes”
  • Timeline Green – Good, on target Yellow – Slipping target Red – Target missed
  • Recommended Programs Program Summary Timeline 1 2 3 4
  • Next Steps
    • TBD
  • Appendix
    • To include supporting documents