BDPA: 'Managing Your Personal Brand' - Crystal Kendrick (The Voice Of Your Customer)

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As far as you are concerned there may not be much difference between your personal and professional personas. As Popeye and others have said, 'I am what I am' and you may think that people should accept you as you are. However, it is not as simple as that. If you are really serious about managing your career and building your profile you should keep the two separate or at least be savvy about the content of both. This is nothing new. Tom Peters coined the phrase the 'brand called you' in the1990's. What is new today is the concept of career. Our meetup will explore the various ways individuals can create, manage and market themselves as a unique product to differentiate them from the cluttered marketplace.

In a world that is downsizing, rightsizing and where job security is long gone, this has never been so true. People must build their profile and take ownership of their career. To be successful, professionals do not work in isolation; they build and enhance their brand by attracting like-minded contacts and friends who help to build momentum and presence in the marketplace. It is not simply a case of networking, it is about building positive networks t hat add value and these take time and effort to manage so investment on your part is required. Personal brands are therefore as important, if not more so to you, than corporate brands. This takes on a new meaning in the digital world and it is important that you do not let your guard down. If you 'Google' your name what would you find? What does it say about you as a professional; you as a brand?

These are questions addressed by Crystal Kendrick, owner of The Voice of Your Customer (VOYC) at the November 2013 program meeting hosted by BDPA Cincinnati chapter. Crystal has more than 20 years of sales, client service and marketing experience and has held leadership positions at three corporations. Crystal holds a BBA from Temple (PA) University and an MBA from Northern Kentucky University. Crystal is also trained in project management; Six Sigma improvement processes and she completed an Executive MBE Training at the Tuck School of Business at Dartmouth College.

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BDPA: 'Managing Your Personal Brand' - Crystal Kendrick (The Voice Of Your Customer)

  1. 1. MANAGING YOUR PERSONAL BRAND Presented by: Crystal L. Kendrick, President The Voice of Your Customer 21 November 2013
  2. 2. COURSE AGENDA Introductions  Importance of Managing Your Brand  Assessing and Building Your Digital Brand  Measuring Your Online Influence  Networking to Build Your Brand  Create an Action Plan  2 Managing Your Personal Brand! The Voice of Your Customer - www.thevoiceofyourcustomer.com
  3. 3. THE VOICE OF YOUR CUSTOMER  Scope and Capabilities     Certifications      Certified minority-owned marketing firm Works in government, non-profit, corporate and health care industries Tier I and Tier II supplier SCOMSDC (affiliate of NMSDC) MBE US SBA 8(a) and HUBZone Ohio MBE, EDGE and DBE Kentucky DBE Crystal L. Kendrick, Principal      25 years of B2B marketing experience BBA (Temple) and MBA (Northern Kentucky) Project Management and Six Sigma Training Community service includes Cincinnati Herald, Delta Sigma Theta Sorority, Inc., The Links, Incorporated and St. Andrews Episcopal Church Serves on the Board of Directors for ArtsWave, NKU Alumni Council, NKU Foundation, Gwen Mooney Funeral Home and Cincinnati USA Convention and Visitors Bureau Managing Your Personal Brand! The Voice of Your Customer - www.thevoiceofyourcustomer.com 3
  4. 4. THE IMPORTANCE OF MANAGING YOUR BRAND  Personal Branding = Your Career or Professional Brand EXERCISE: What do you want your personal brand to be? 4 Managing Your Personal Brand! The Voice of Your Customer - www.thevoiceofyourcustomer.com
  5. 5. ASSESSING YOUR DIGITAL BRAND See What the Web Is Saying About You  View Social Media Profiles as the Public  5 Managing Your Personal Brand! The Voice of Your Customer - www.thevoiceofyourcustomer.com
  6. 6. BUILDING YOUR DIGITAL BRAND     Clean up your Web presence Create your elevator pitch and key messages Claim and fully populate your online profiles Begin to establish YOUR brand 6 Managing Your Personal Brand! The Voice of Your Customer - www.thevoiceofyourcustomer.com
  7. 7. MAINTAINING YOUR DIGITAL BRAND      Create your online reputation Set up an ongoing monitoring alert system Create more content to show your perspective Measure your online influence Develop a feedback loop and evolve your personal brand 7 Managing Your Personal Brand! The Voice of Your Customer - www.thevoiceofyourcustomer.com
  8. 8. BRANDING THROUGH NETWORKING   Where to Network Always Be Ready for Your Next Opportunity 8 Managing Your Personal Brand! The Voice of Your Customer - www.thevoiceofyourcustomer.com
  9. 9. CREATE YOUR ACTION PLAN 9 Managing Your Personal Brand! The Voice of Your Customer - www.thevoiceofyourcustomer.com
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