BDPA IT Showcase: 'Social Media: Let's Get Conn_Ected' (Alilea Fitzgerald)


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Alilea Fitzgerald is a junior at Columbus South High School in Columbus, OH. After graduation she wants to pursue a career in forensic science. This is her first year competing in the BDPA IT Showcase. Her research was entitled, ‘Social Media: Let’s Get Conn_Ected’.

Communication right now is the best way to get into people’s heads. Communication has been used by rulers to gain control and power and attention of the readers or listeners. Today we use social media to communicate, control, gossip and grab people’s attention with marketing. People can be anywhere in the world and look at Facebook, Twitter, Yahoo and so forth.

Ms. Fitzgerald’s research gave information on how social media works, how it is used in society, its impact and the barriers that confront it in the future. Ms. Fitzgerald is another ‘future face of technology’ brought out into the world by the works of BDPA.

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BDPA IT Showcase: 'Social Media: Let's Get Conn_Ected' (Alilea Fitzgerald)

  2. 2. • Here in my chart you can see that from the ages 13-64 the total users is 146,267,580.• The females use social media the most with an total of 79,598,380.• The highest males users between the ages 18-25 with the total of 23,004,960. From ages 13-64
  3. 3. HISTORY In 1995 there was a Newsweek article: The Internet? (Curtis, 2011). This was the new hype of the year. The web already had one million social sites in the year of 1997.Friends Reunited remembered as thefirst online social network, was foundedin Great Britain to relocate past schoolpals.
  4. 4. The components of social media include the Internet (Pc WorldCommunications 2012). The internet In this day and age is a collection of computer networks cooperating with each other to exchange data.
  5. 5.  Efficiency  Brand Association Reputation  Long Term Revenue Differentiation  Environmental Risk Reduction Impact Client Retention  Economic Network Growth Development  Opportunity Immediate Revenue Creation  Building Trust Perception Shifting  Innovation
  6. 6. Social media is used in society forbranding, networking, relationship,trust building, and customer relations.Branding is used in social media for apersonality, and it’s the job ofmarketers to share that personalitythrough advertising, packaging, publicrelations, customer service and, ideally,every conceivable consumer touch pointavailable to them. Networking is used insocial media for the oldest form ofmarketing (Johnson, 2012), but word ofmouth has taken on new meaning intodays socially connected world, alwayson the marketplace. Engaging in astructured recommendation marketingprogram offers marketers a fertileground to form key insights about yourbrand and its connections with theircustomers.
  7. 7. The impact on social media is anonymousand hate; this is particularly evident onFacebook, YouTube, and world star hip-hop. For example when there is analtercation and someone video records itthey can upload it to the internet andeveryone in the world can see it.Anotherproven impact of social media is distractionfrom your dreams and ambitions (Jordi,2011). For example say that you’readdicted to social media and you spendmost of your time on Facebook, twitter,YouTube, world star hip-hop will not havetime for your dreams or family or what’simportant to you.
  8. 8. Social media research is a great additionto the toolkit, but at the moment itcan’t: Read the whole internet. In 2010the new scientist estimated that Googlesees only one in 500 of all the pages onthe Internet. (Poynter, 2012) It also can’tidentify the age, gender, and/orgeographic location of most of the peoplewhose comments they can reach. Anotherbarrier is that they can’t conductsentiment analysis with 90% + accuracythat makes most conventional researchredundant.
  9. 9. The future for social media is thatGoogle, Facebook, twitter; amazon willbe collecting more information on itsuser (Noff, 2012). For example the userswill have to provide an address, phonenumbers, likes, dislikes by them havingthis information we will no longer have tosearch information it will come to us justby them going off of this information.Another future fact is that brand nameshave been very concerned with bringingas many people as possible consumerbrands can now finally reap the fruits andbuild social commerce stores whereFacebook users (all 700 Million of them)can purchase products on their favoritesocial network without needing to go toany destination site.