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BDPA Communications Plan (Cincinnati)

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BDPA Cincinnati chapter's communications plan -- updated May 2011 by the chapter's VP-Membership Management Dalric Webb.

BDPA Cincinnati chapter's communications plan -- updated May 2011 by the chapter's VP-Membership Management Dalric Webb.

Published in: Business, Technology, Design

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Transcript

  • 1. 2011 Communications Plan
    BDPA Cincinnati Chapter
    dlw updated May 2011
  • 2. Why Do We Communicate?
    BDPA Cincinnati is a ‘secret’. We need to be well-known to (a) African Americans and (b) IT Professionals in Cincinnati.
    BDPA Cincinnati is a volunteer organization. We need to keep it simple.
    BDPA Cincinnati has a specific target audience. We need to leverage our communication process to get the word out to a broad audience of members, Black community, IT community and sponsors.
  • 3. What Topics Does Chapter Need to Communicate?
    Monthly
    Message from President
    Program Meeting
    SITES Program Update
    Networking Socials
    Welcome New Members
    Welcome New Sponsors
    CAC Update
    Quarterly
    Pillar Program Workshop
    NBOD Meeting Update
    Annual
    BFTAW (Feb)
    Awards Luncheon (Feb)
    Regional HSCC & IT Showcase (May)
    Black Family Reunion (Jun)
    Cookout (Jul)
    National BDPA Technology Conference (Aug)
    Education Banquet (Oct)
    Holiday Celebration (Dec)
  • 4. Original Content (Monthly)
    Message from President: 2-3 paragraphs (President)
    Message from Outreach Department: 1-2 paragraphs (D-OR)
    Program Meeting Review & Preview: 1 paragraph review of last month’s meeting; 1-2 paragraph of this month’s meeting (VPMS)
    Welcome New Members: List new & renewing members (VPMM)
    Message from CAC Chairperson: 1-2 paragraphs (CAC Chair)
    Message from BETF Executive Director: 1-2 paragraphs (ED BETF)
    Program Meeting Press Release: used for wide distribution (VPMS)
    Social Networking Communication: communicated in advance of monthly networking social (VPMM)
  • 5. Original Content (Quarterly)
    Pillar Program: 2-3 paragraphs that shares update on the Pillar Program. We need to spread the message about this strategy beyond the leadership team (CAC Chair)
    NBOD Meeting Update: 1-2 paragraphs that shares update on quarterly NBOD meeting. We need to remind our stakeholders that BDPA Cincinnati is part of a national organization (President)
    Program Meeting Review & Preview: 1 paragraph review of last month’s meeting; 1-2 paragraph of this month’s meeting (VPMS)
  • 6. Original Content (Annual)
    Black Family Technology Awareness Week: 2-3 paragraphs (Jan-Feb)
    Awards Luncheon: 1-2 paragraphs (Jan-Feb)
    Midwest Regional HSCC & IT Showcase: 1-2 paragraphs (Apr-Jun)
    Black Family Reunion: 1-2 paragraphs (Jun-Jul)
    Annual Cookout: 1-2 paragraphs (Jun-Jul)
    National BDPA Technology Conference: 1 paragraph (Jan-Sep)
    Education Banquet: 1-2 paragraphs (Aug-Oct)
    Annual Holiday Event: 1 paragraph (Nov-Dec)
  • 7. What Communications Channels Should the Chapter Use?
    BDPAToday(monthly Constant Contact email campaign)
    Event Press Releases (every event)
    BDPA-Cincy.org
    Cincinnati.com Get Published
    Cincinnati Herald
    EventBrite
    Social Networks (metrics)
    Facebook Page (45)
    Groupsite (1)
    LinkedIn Network Group (30)
    Twitter (10)
    YahooGroup (1,191)
    CAC Media Outlets
    HP
    Procter & Gamble
    GE
    Cincinnati Bell
    Kroger
  • 8. Social Network Flow
    Original Content
    • Post to BDPA-Cincy.org
    • 9. Post to BDPA-Cincinnati Groupsite
    • 10. Post to BDPA-Cincy YahooGroup
    RSS-Feed
    • Twitter: @BDPACincinnati
    • 11. LinkedIn: BDPA Cincinnati
    • 12. Facebook: BDPA Cincinnati

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