ARE YOU MAXIMIZING YOUR BUSINESS-TO-BUSINESS
INTERACTIONS AND ONLINE PRESENCE?
use the Internet to search for information about a product, service or company
WHAT SOURCES OF INFORMATION DO BUSINESS LEADERS
CONSIDER TO BE THE MOST INFLUENTIAL?
% of business leaders who consider these sources of information to be among the most inﬂuential.
DID YOU KNOW THAT...
the purchase decision-making process
57% ofcompleted before a sales representative is contacted.
An effective online presence will allow you to capitalize on these opportunities.
WHAT TYPE OF INFORMATION
ARE POTENTIAL CLIENTS LOOKING FOR?
Reliability of product, service
List of products and services offered
Excellence of customer service
(pre- and post-purchase)
Clear description and potential
use of products and services
% of business leaders who consider
the above information as a must online.
ARE YOU CONVINCED YET?
Ability of company’s employees to
diagnose, understand or resolve an issue
% of business leaders who consider these
points as valuable information.
DISCOVER SMART TECH: TIPS, ADVICE AND SOLUTIONS TO
MAKE THE INTERNET WORK FOR YOUR BUSINESS
Source: BDC ViewPoints study on B2B Marketing, September 2013