EXPAND
YOUR NETWORK,
GROW YOUR
BUSINESS.
CONTENT BY AUDIE McCARTHY
(AUTHOR OF NETWORKING EDGE—BUILDING RELATIONSHIPS FOR S...
WHAT IS
NETWORKING?
For entrepreneurs,
networking
means building
and maintaining
relationships.

Expand your network, grow...
DEVELOP YOUR NETWORKING EDGE
Networking is a combination of art and science.

Expressiveness,
creativity,
relationships

E...
TYPES OF NETWORKING
There is more than one way and one place to network.

FORMAL
NETWORKING

(CONFERENCES, MEETINGS, ETC.)...
PREPARING YOUR INTRODUCTION
THE ABILITY TO
PRESENT YOURSELF
AND YOUR
BUSINESS CLEARLY
AND SUCCINCTLY
IS ESSENTIAL IN
NETWO...
PREPARING YOUR INTRODUCTION
SOME KEY GUIDELINES FOR YOUR “ELEVATOR PITCH”.

•	Keep it simple, clear and concise.
•	Stand o...
HOW TO START A CONVERSATION
What business or industry are you in?
What do you enjoy most about it?
How did you get into it...
HOW TO START A CONVERSATION
What projects are you working on right now?
What is your biggest challenge these days?
What do...
HOW TO END A CONVERSATION
I’ve kept you long enough. I’m sure there
are others here you want to meet.
I don’t want to take...
FOLLOWING UP
•	If you don’t follow up,
you might as well not have
networked at all.
•	Focus on what you can do
for others....
FOR MORE ADVICE, GO TO
BDC.CA /GROWTHCHALLENGES
BDC IS THE ONLY BANK DEDICATED
EXCLUSIVELY TO ENTREPRENEURS.
FINANCING | CONSULTING  BDC.CA/GROWTHCHALLENGES
Expand your network, grow your business
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Expand your network, grow your business

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Transcript of "Expand your network, grow your business"

  1. 1. EXPAND YOUR NETWORK, GROW YOUR BUSINESS. CONTENT BY AUDIE McCARTHY (AUTHOR OF NETWORKING EDGE—BUILDING RELATIONSHIPS FOR SUCCESS ) FINANCING | CONSULTING > BDC.CA
  2. 2. WHAT IS NETWORKING? For entrepreneurs, networking means building and maintaining relationships. Expand your network, grow your business > PAGE 2 Expand your network, grow your business > PAGE 2
  3. 3. DEVELOP YOUR NETWORKING EDGE Networking is a combination of art and science. Expressiveness, creativity, relationships Expand your network, grow your business > PAGE 3 ART NETWORKING SCIENCE Systematic knowledge, practice and research
  4. 4. TYPES OF NETWORKING There is more than one way and one place to network. FORMAL NETWORKING (CONFERENCES, MEETINGS, ETC.) Expand your network, grow your business > PAGE 4 INFORMAL NETWORKING (SOCIAL SITUATIONS) SOCIAL MEDIA NETWORKING (LINKEDIN, TWITTER, ETC.)
  5. 5. PREPARING YOUR INTRODUCTION THE ABILITY TO PRESENT YOURSELF AND YOUR BUSINESS CLEARLY AND SUCCINCTLY IS ESSENTIAL IN NETWORKING. Expand your network, grow your business > PAGE 5 • Prepare an “elevator pitch” of your business in advance. • Practice on friends and family and use their feedback to adjust your speech. • Test it on someone who does not know your business to ensure they understand.
  6. 6. PREPARING YOUR INTRODUCTION SOME KEY GUIDELINES FOR YOUR “ELEVATOR PITCH”. • Keep it simple, clear and concise. • Stand out from the crowd by highlighting unique competitive differences. • Put yourself in the listeners’ shoes and account for their needs. • Adapt your speech to the place and audience. • Be ready to answer tough questions by identifying potential objections. Expand your network, grow your business > PAGE 6
  7. 7. HOW TO START A CONVERSATION What business or industry are you in? What do you enjoy most about it? How did you get into it? Who are you looking to connect with today? Tell me about your ideal client and how I might recognize him/her. Expand your network, grow your business > PAGE 7
  8. 8. HOW TO START A CONVERSATION What projects are you working on right now? What is your biggest challenge these days? What do you like most about what you do? What type of client are you looking for? Expand your network, grow your business > PAGE 8
  9. 9. HOW TO END A CONVERSATION I’ve kept you long enough. I’m sure there are others here you want to meet. I don’t want to take up too much of your time. It was great to meet you. Have you met...? Who else have you met here tonight? I’d like to continue this conversation. Why don’t we grab a coffee some time? Expand your network, grow your business > PAGE 9
  10. 10. FOLLOWING UP • If you don’t follow up, you might as well not have networked at all. • Focus on what you can do for others. • Be unique. Stand out from the crowd. • Do what you said you would do. Expand your network, grow your business > PAGE 10 Expand your network, grow your business > PAGE 10 Business transitions: planning your succession > PAGE 10
  11. 11. FOR MORE ADVICE, GO TO BDC.CA /GROWTHCHALLENGES
  12. 12. BDC IS THE ONLY BANK DEDICATED EXCLUSIVELY TO ENTREPRENEURS. FINANCING | CONSULTING BDC.CA/GROWTHCHALLENGES

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