Our Roadmap for Today What you need Assess existing resources Determine financial targets Identify Sources of Names Identify Prospects and Sources of Funds Storing Information Gift Range Chart Customized Prospect Lists Solicitation Tools Outcome/Gifts TIPS and Ideas
Something about ResearchA good Fundraising Plan heavily depends on good research !A good Fundraising Plan depends heavily on good research !A good fundraising plan is heavily dependent on good research ! Get it? Got it? Good.
Begin at the Beginning Where to begin? Each organization is unique Case Statement!! It includes your mission, goals, future plans, growth strategy, etc. Define Funding Needs; ops, programs, professional development, events, endowment, capital improvements Make sure you know why you want to raise funds for each line item. Make sure you understand the tasks involved. And above all, make sure you understand how much it will cost in terms of money and time.
Assessing Existing Resources Money Current donor list Prospective donor list Donor history Past fundraising strategy and analysis of results PR materials past and present Experienced staff and board members/other volunteers Fundraising Committee of the board Appropriate donor management software At this stage fact finding is important. Assessing past successes and failures will save time in the long run
Determine your financial targetsFirst thing to do – fight the temptation to think only about the present. If you are in an emergency situation…do we stay open? Do we close? This is not the time to plan for the future. Focus on three issues:Present Needs A van, materials for an upcoming event, a board recognition dinner…etc. Think about all the things that need money that are immediate…staff salaries!!!!Short term Needs All the expenses you will have for the coming yearLong term Needs All the expenses you are likely to incur over a 3-5 year period. Perhaps you are planning an endowment campaign? A capital fund campaign?
Identify ProspectsThis requires dedication to research. DO NOT skip this step! Individuals Foundations Corporations Government Church GroupsYou need to know who, what, where, and when
Sources of Funds Source Advantages Disadvantages Costly to develop, small return per Largest source of giving individual unit Ongoing source one can build Hard to generate unless broad-based Individuals Once a giver, also an advocate direct service appeal Volunteers are a good source of Risky for the inexperienced money Need significant assistance from the organizations board and volunteers Source of large sums of money Start-up funds only Accessible, professional staff Large-Family Lengthy process Clear guidelines, process More difficult to access through Foundations Most likely to research your request personal influence Board volunteers can help, not Proposals may be more lengthy always key
Source Advantages DisadvantagesCommunity Foundations Much like large-family foundations Host of foundations within Staff may be sufficient foundations Most money is earmarked, special fundsSmall-Family Foundations May fund ongoing operating Hard to access, no professional expenses staff Personal influence with board Often not large sums of money members helps Without personal influence, may not Guidelines often broad be possible Not very fussy about grant format Can be source of large sums of money Large sums of money arent Smaller amounts of money may be ongoing Hard to get around staff ongoing Must be within their guidelinesLarge Corporations / Corporate Often accessible, professional staff Not likely to contribute if notFoundations May be tied to volunteer headquartered locally or have a involvement public consumer base Business strategy may be clear Often want board representation Source of cause-related marketing
Source Advantages Disadvantages Very informal approach Money may be ongoing Small amounts of moneySmall Corporations Personal connections will Narrow range of interest suffice Personal contacts are key Neighborhood focus will help Generally cant be a start-up organization Steady source of relatively Must be social service and fitFederated Funds (United large sums of money priority focusWays, United Arts, Clear process Very lengthy entry processCombined Health Appeal) Professional staff, can be Very time consuming as must be agency staff driven part of yearly fund raising process, with periodic in-depth review
Storing Information Do you have an adequate donor management software system. Is the data secure? Let’s Talk
Gift Range ChartA helpful tool in planning and charting your progress
Customized Prospect Lists Under $100 Major Donors $500 and above Cultivation Proposals Planned gifts Events
Solicitation Tools Direct Mail – snail mail One on One Telephone Events; large and small Email Newsletters Case Statements Proposals Letters Cold calling
Outcome /GiftsWhat kinds of recognitions are you going to provide your donors? This depends on what you have to offer Newsletter lists Website donor walls Naming opportunities Sponsorship recognition Recognition events Gifts Media placements Paid advertising
TIPS Create a calendar When are proposals due? Check websites for info on corps./fdns/govt. Events require special calendars all their own If I spoke to major donor A in January, when should I contact her again? How? Be vigilant and aware of government grant opportunities Have regular fundraising meetings to discuss ideas/progress/ status Don’t leave anything to the last minute – opportunities can easily pass by
Social Media FundraisingThis is the newest vehicle and it’s changing by the minute.For up-to-the-minute information on this emerging trend, visit: www.techsoup.org and read their blog – regularly. It’s full of great resources and ideas
More Ideas“Ten for Ten”Get 10 supporters to each ask 10 people for $10each. Presto $1,000! You can change this to$15,625 by changing the numbers to 25 peopleasking 25 people for $25 each. This can also giveyou a bunch of new donors!
More IdeasPARTY!! Ask supporters to have a dinner in their home and invite their friends. Have a staff person do a short presentation on your organization followed by a testimonial from the evenings host. Then, give the guests the chance to make a gift. Make sure to get names and addresses so you can properly thank guests and get them on your list.
More IdeasYard Sale Ask supporters to donate their unwanted items and hold a big yard sale. Publicize it beforehand to let the community know what youre doing and that you are trying to raise $1,000. Donate any leftovers to a local thrift store.
More Ideas"Non Event" Example: "No Ball at All" Create a fictitious event and send out invitations asking people to buy "tickets" to this event that wont take place. Its a great theme for a mailing and usually works well
More IdeasBirthday Gift Ask for donations to your organization in honor of your birthday. Most of us have more than we need anyway, so ask friends and family to make a gift in honor of your special day. Facebook has a way to easily ask online friends to make a gift and you can set a goal so that others know how much you are trying to raise.
More IdeasEmail Campaign Launch a viral email campaign. Write a short, compelling email and send to everyone you have email addresses for. Be sure to say that you are trying to raise $1,000. Include a link to your "Donate Now" button online. Then ask the reader to forward the email on to others who might be interested.
More IdeasUpgrade Upgrade an existing donor. Look through your current donor list and find someone who has given $500 in the past year or so. Invite them for a tour of your facility and ask them to make a $1,000 gift.