 Convergence Culture is the
bringing together of all media.
This presentation will discuss
what convergence culture is
and the different types of
 Social or Organic
3. Definition – Henry Jenkins
 Media convergence is an idea that the industry have
which involves all media merging together to be
controlled by one central “box”
 Henry Jenkins Says “Media convergence is an ongoing
process, occurring at various intersections of media
technologies, industries, content and audiences.”
4. General Definition
 Bringing together old and new media with in one single
 An example of this would be combining video games
with television or music. Or even combining movies
with social network sites.
5. Technological Convergence
 This is converting media into digital technology. For
example viewing a book online. This is taking old media
(a book) and converging it into new technology.
 This therefore shows that new media is not completely
new however old media has developed through the
help of convergence.
6. Economic Convergence
 This is the linking of companies to media for example
Time Warner controls books, games, web, music.
 This has seen the release of such things as Harry
Potter, Pokémon and Tomb Raider which are well
known for their books, games and films.
7. Global Convergence
 This is to do with the globalization of media.
 Media is shared and spread around the world which
causes it to become globalized because of the interest
from different cultures.
8. Social or Organic Convergence
 Basically this means when some one is media stacking
(using many different forms of media at one time. For
example; writing a presentation whilst listening to music
and searching on facebook).
9. Cultural Convergence
 This is when consumers are empowered to edit,
annotate and create content. Examples of this could
include social network sites or wikis.
 To conclude, media convergence has allowed media to
become a big part of our lives.
 Through the 5 different convergence types we can see
how the media affects us in different ways and how we
have developed media over the years.
 We think that there is also room for further
development in the future.