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Amirrudin, A. and Chew, B.C. 2012. Implementation the Energy Efficiency (EE) System According to the Green Building Index (GBI): A Case Study at Panasonic Industrial Devices Semiconductor Malaysia (PIDSCMY). In Power & Energy Conversion Symposium (PECS) 2012. Melaka, Malaysia 17 December 2012.

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  1. 1. 1 / 36 “ Implementation the Energy Efficiency (EE) According to theGreen Building Index (GBI): A Case Study in Panasonic Industrial Devices Semiconductor (M) Sdn Bhd (PIDSCMY)“ Azri Amirrudin and Boon Cheong Chew, Faculty of Technology Management and Technopreneurship University of Technical Malaysia Malacca Hang Tuah Jaya 76100 Durian Tunggal Melaka
  2. 2. 2 / 36 POWER & ENERGY CONVERSION CONTENTS: SYMPOSIUM (PECS) Section 1 2012 -Background of the study -Problem Statements -Research question 17 December 2012 -Research objective Main Hall -ScopeUniversiti Teknikal Malaysia Melaka -Importance of the Research -Limitation Section 2 -Literature review -Theoretical framework Section 3 -Research design -Mixed method -Method of primary data collection
  3. 3. 3 / 36 “ Implementation the Energy Efficiency (EE)According to the Green Building Index (GBI): A Case Study in Panasonic Industrial Devices Semiconductor (M) Sdn Bhd (PIDSCMY)“
  4. 4. 4 / 36 INTRODUCTION According to Hong, et al. (2007), buildings are some of the biggest energy consumers in the world, accounting for one-quarter to one-third of all energy use and a similar amount of greenhouse gas emissions. Recent research (Lawrence Berkeley National Laboratory, 2012) states that, energy efficiency is “using less energy to provide the same service”.Go green and promoting energy efficiency does not help much to solve theworld’s environmental problems as the world is already in the saturated state.However, energy efficiency able to reduce the impacts of climate changes in thefuture.
  5. 5. 5 / 36• Recent research (Isover, 2008) state that EE is a fundamental element in our global fight against climate change • The main idea about EE is not about turning off the electrical appliances if it is not being used, it is more to how to use energy with less consumption. • The McKinsey Global Institute (2010), which has studied the issue on a worldwide basis, estimates that four of the five most cost-effective measures taken to reduce greenhouse-gas emissions involve building efficiency.
  6. 6. 6 / 36• That is why Malaysia includes EE, as a significant element of government policy, addressed in the Ninth Malaysia Plan (2006- 2010) as well as in the Tenth Malaysia Plan (2011-2015). • According to GBI (2009), PAM and ACEM jointly founded Greenbuildingindex Sdn Bhd in February 2009, the purpose of the formation was to develop and drive a more sustainable and green architecture due to an increasing demand from building end-users for green-rated buildings.
  7. 7. Problem statement 7 / 36
  8. 8. 8 / 36Research Question “How effective the implementation of the EE system according to the GBI in Panasonic Industrial Devices Semiconductor Malaysia?”
  9. 9. 9 / 36Research Objectives 1. To identify how the company able to implement the EE according to GBIAC. 2. To identify the key factors which influence the implementation of EE. 3. To suggest innovative solutions to PIDSCMY for better EE implementation according to the GBIAC.
  10. 10. 10 / 36Scope
  11. 11. 11 / 36
  12. 12. 12 / 36Limitation
  13. 13. 13 / 36 Importance of the Research According to United Nations Development Programme (2011), between now and 2030, global primary energy consumption is expected to rise by 1.6% per annum or 45% in total in the next 21 years. In Malaysia, electricity demand is forecasted to reach 18,947 MW in2020. Therefore, the Implementation of EE is very crucial especially for developing country like Malaysia. Recent studies (Lafarge and United Technologies Corporation, 2009) state that buildings are responsible for at least 40% of energy use in most countries. Thus, there must be a concrete action plan to solve this issue.
  14. 14. 14 / 36 According to McKinsey & Company ( 2010), a new study of the impact of EEin the German economy reveals that German Business, particularly in energy –intensive sectors, could gain cost advantage against global competitor if energy productivity improves across the economy. Not only that, recent research ( Sood, et al. 2011) state that improving energy efficiency in buildings is one of the most cost-effective measures for reducing carbon dioxide (CO2) emission Besides cost effective, the most important issues is that EE contribute to the conserving of EE thus create a more sustainable environment. According to Lugmaier (2000), it would be advantageous to reduce the energy consumption of buildings to a more environmentally friendly level and to a more energy cost efficient level.
  15. 15. 15 / 36Literature review Theoretical Concept -Green Building Index (GBI) The GBI is an environmental rating system for buildings developed by PAM and ACEM. Malaysia’s first comprehensive rating system for evaluating the environmental design and performance of Malaysian buildings. GBI basically classified into 2 main sections which are GBI rating system and GBI rating tools.
  16. 16. 16 / 36 Derived from existing rating tools, including the Singapore Green Mark and the Australian Green Star system, but extensively modified for relevance to the Malaysian tropical weather, environmental context, cultural and social needs. Use of the GBI is encouraged on all such projects to assess and improve their environmental attributes.Use of the Green Building Index (Industrial) tool without formal certificationby an independent accredited GBI does not entitle the user recognition from GBI rating achieved (GBI, 2012).
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  19. 19. 19 / 36GBI Assessment Criteria(Source: Greenbuildingindex Sdn Bhd, 2012)
  20. 20. 20 / 36 GBI Classification(Source: Greenbuildingindex Sdn Bhd, 2012)
  21. 21. 21 / 36Three Criteria of Energy Efficiency under GBI
  22. 22. 22 / 36(Source: Greenbuildingindex Sdn Bhd, 2012)
  23. 23. 23 / 36 Key Factors GBI ImplementationThere are several key factors had been identified thatinfluence the implementation of EE systems accordingto the GBIAC.
  24. 24. The Sub - Factors of TEMIF 24 / 36
  25. 25. 25 / 36Source: Simplified framework adopted fromTEMIF (Chew, 2012)
  26. 26. 26 / 36Theoretical framework The researcher comes out with the following theoretical framework as the summarization of the above theory. Energy Efficiency System
  27. 27. 27 / 36Key Factors of Green Building Implementation
  28. 28. 28 / 36Research Model Source: Constructed by Amirrudin (2012)
  29. 29. 29 / 36Research methodologyResearch Design
  30. 30. 30 / 36Mixed Method Research Tashakkori (2003) states mixed method research studies use qualitative and quantitative data collection and analysis techniques in either parallel or sequential. quantitative questionnaire qualitative interview semi - structured questions  direct observation
  31. 31. 31 / 36Primary and Secondary Data Sources Research data can be primary or secondary data. The research is conducted by obtaining data from both primary and secondary data sources Colliss and Hussey (2009)
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  35. 35. conclusion 35 / 36
  36. 36. 36 / 36 Green Culture Transformation Towards Wellness Future Generations THANK YOU1. Azri AmirrudinEmail: azri_amirrudin@ymail.comLinkedin: BC ChewEmail: BCChew for his work.BCChew’s primary research interests:(a) Renewable Energy Development and Deployment(b) Clean Technologies Innovation and Implementation(c) Green and Sustainability PracticesAll of them are angled from social science and management perspectives.