David Burnand CMO B2B Conference
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David Burnand CMO B2B Conference

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David Burnand CMO B2B Conference Presentation Transcript

  • 1. B2B CREATIVITYINTRODUCING THEBIG LONG IDEA
  • 2. // But first a Gorilla…
  • 3. //
  • 4. // FUNDAMENTALS Authentic / Differentiated / Relevant
  • 5. // B2B needs BIG ideas
  • 6. HR Staff Internal CI0 CEO InvestorsIT Manager Press IT People
  • 7. PR Video Banners Tweets Light box Blogs Whitepaper DM MobileEmails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
  • 8. PR Video Banners TweetsBIG IDEA Light box Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
  • 9. // B2B needs LONG ideas
  • 10. BIG IDEA Blogs DM Mobile Emails“I’ll have oneof those please.”
  • 11. The Long Idea TimeAware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People
  • 12. The Long Idea TimeAware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness content
  • 13. The Long Idea TimeAware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration content content
  • 14. The Long Idea TimeAware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration Decision content content content
  • 15. The Long Idea TimeAware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness content
  • 16. The Long Idea TimeAware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration content content
  • 17. The Long Idea TimeAware Customer PR Video Banners Tweets Light box BIG IDEA Blogs Whitepaper DM Mobile Emails HR Staff Internal CI0 CEO Investors IT Manager Press IT People Awareness Consideration Decision content content content
  • 18. // But content isn’t enough
  • 19. Customer Services Sales Pre Sales CMOFinance Sales Support Product Development