Twitter's New Organic Tweet Analytics Dashboard: 3 Key Takeaways for Marketers

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Twitter's new analytics platform gives marketers a new suite of tools to monitor the impact that their unpaid content is having on the platform.

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Twitter's New Organic Tweet Analytics Dashboard: 3 Key Takeaways for Marketers

  1. 1. Last week, Twitter unveiled a new analytics dashboard that allows users to monitor the metrics of individual organic tweets. Previously, such analytics were only available to track the effectiveness of paid posts, and this new suite of tools will grant all users – and brands, in particular–a powerful new way to maximize their organic reach on the Twitter platform. 1 With the new dashboard, brands can see how many times users have viewed each tweet, as well as see how users have engaged with the tweet and/or followed the brand after viewing it. With this new information, brands can refine their Tweet mechanics – such as calls to action or or copy length – based on how individual tweets have performed in the past. 2 YOUR CONTENT STRATEGY The dashboard will provide real-time analysis of tweets, which will give brands the ability to optimize their content strategy based on how it is currently performing. As part of this, brands will be able to identify the time of day and quantity of tweets per day that yield the best responses from their audience. They will also be able to easily create month- to-month comparisons of their organic tweets. 3 With the new dashboard, the metrics for promoted and organic tweets are now both exportable, so brands will be able to see how their paid content performed as compared to the content that only had organic engagement. 31K 54K 16K 23K 22K 41K 76K 98K

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