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Rapid Prototyping - a good idea for Startups - battling the human condition

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This presentation was prepared for a free international startup conference at Ravensbourne College, London. …

This presentation was prepared for a free international startup conference at Ravensbourne College, London.
This is not an extensive "How To" guide for rapid prototyping, it is more a quick guide to outline why we do it, and to give a quick overview of the process.
Mainly: Rapid Prototyping is a great way to battle the human condition: our natural tendencies to spend too much time perfecting an idea or product before launching it; to refine ideas FOREVER, and not test them early enough.

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  • 1. Rapid Prototyping is a good idea for startups @BBC_News_Labs at the International Startup Conference Ravensbourne, London March 2014 Powered by BBC Connected Studio
  • 2. ABOUT US “Driving Innovation in News” NEW TECH & DATA OPPORTUNITIES NEW JOURNALISM FORMATS RAPID PROTOTYPING
  • 3. what is it? • A method to TEST YOUR IDEA • QUICKLY • in REAL LIFE • and LEARN from it RAPID PROTOTYPING
  • 4. process 1. select your MINIMUM FEATURESET to “test your unique idea” * 2. CREATE your simple working prototype 3. TEST it with real people in real life** 4. LEARN, make some changes, and do it again to test changes * Select 1-3 goals, and prioritise features against these. Then choose BARE MINIMUM – see “MVP” literature. ** Use real data if possible, and test on people who know nothing about your idea. RAPID PROTOTYPING
  • 5. why is it good? • Prevents costly mistakes • Gives you surprising insights • Helps refine your ideas early & efficiently RAPID PROTOTYPING
  • 6. background • IT IS NOT NEW (“prototype” comes from greek word πρωτότυπον for “early form”) • IT’S QUITE COMMON (Most agile development work and Lean Startup principles are rooted in prototyping) • BUT …. easy to NOT DO (if we are not careful, we will tend to revert to human nature) RAPID PROTOTYPING
  • 7. WE SHOULD MAKE SURE WE DO IT BECAUSE
  • 8. WE ARE HUMAN
  • 9. with human TENDENCIES. In the absence of Rapid Prototyping, we will: • ask people “WHAT DO YOU WANT?”,…and • fester in ANALYSIS PARALYSIS & discussion, and • TWEAK & REFINE FOREVER…
  • 10. SO, IN ORDER TO ACHIEVE PROGRESS AND SUCCESS
  • 11. AND OVERCOME THE MOST POWERFUL HUMAN CONDITION
  • 12. SOMETIMES
  • 13. so do not waste time worrying!
  • 14. motto 1. THINK BIG 2. START SMALL 3. ACT QUICKLY
  • 15. process, again. 1. select your MINIMUM FEATURESET to “test your unique idea” * 2. CREATE your simple working prototype 3. TEST it with real people in real life** 4. LEARN, make some changes, and do it again. * Select 1-3 goals, and prioritise features against these. Then choose BARE MINIMUM – see “MVP” literature. ** Use real data if possible, and test on people who know nothing about your idea. RAPID PROTOTYPING
  • 16. Thanks @BBC_News_Labs Powered by BBC Connected Studio