0
Rapid Prototyping
is a good idea for startups
@BBC_News_Labs
at the International Startup Conference
Ravensbourne, London
...
ABOUT US
“Driving Innovation in News”
NEW TECH & DATA
OPPORTUNITIES
NEW JOURNALISM
FORMATS
RAPID
PROTOTYPING
what is it?
• A method to TEST YOUR IDEA
• QUICKLY
• in REAL LIFE
• and LEARN from it
RAPID
PROTOTYPING
process
1. select your MINIMUM FEATURESET to “test your unique idea” *
2. CREATE your simple working prototype
3. TEST it ...
why is it good?
• Prevents costly mistakes
• Gives you surprising insights
• Helps refine your ideas early & efficiently
R...
background
• IT IS NOT NEW
(“prototype” comes from greek word πρωτότυπον for “early form”)
• IT’S QUITE COMMON
(Most agile...
WE SHOULD
MAKE SURE
WE DO IT
BECAUSE
WE ARE HUMAN
with human TENDENCIES.
In the absence of Rapid Prototyping, we will:
• ask people “WHAT DO YOU WANT?”,…and
• fester in ANA...
SO,
IN ORDER
TO ACHIEVE
PROGRESS
AND
SUCCESS
AND
OVERCOME
THE MOST POWERFUL
HUMAN CONDITION
SOMETIMES
so do not waste time worrying!
motto
1. THINK BIG
2. START SMALL
3. ACT QUICKLY
process, again.
1. select your MINIMUM FEATURESET to “test your unique idea” *
2. CREATE your simple working prototype
3. ...
Thanks
@BBC_News_Labs
Powered by BBC Connected Studio
Rapid Prototyping - a good idea for Startups - battling the human condition
Rapid Prototyping - a good idea for Startups - battling the human condition
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Rapid Prototyping - a good idea for Startups - battling the human condition

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This presentation was prepared for a free international startup conference at Ravensbourne College, London.
This is not an extensive "How To" guide for rapid prototyping, it is more a quick guide to outline why we do it, and to give a quick overview of the process.
Mainly: Rapid Prototyping is a great way to battle the human condition: our natural tendencies to spend too much time perfecting an idea or product before launching it; to refine ideas FOREVER, and not test them early enough.

Published in: Technology

Transcript of "Rapid Prototyping - a good idea for Startups - battling the human condition"

  1. 1. Rapid Prototyping is a good idea for startups @BBC_News_Labs at the International Startup Conference Ravensbourne, London March 2014 Powered by BBC Connected Studio
  2. 2. ABOUT US “Driving Innovation in News” NEW TECH & DATA OPPORTUNITIES NEW JOURNALISM FORMATS RAPID PROTOTYPING
  3. 3. what is it? • A method to TEST YOUR IDEA • QUICKLY • in REAL LIFE • and LEARN from it RAPID PROTOTYPING
  4. 4. process 1. select your MINIMUM FEATURESET to “test your unique idea” * 2. CREATE your simple working prototype 3. TEST it with real people in real life** 4. LEARN, make some changes, and do it again to test changes * Select 1-3 goals, and prioritise features against these. Then choose BARE MINIMUM – see “MVP” literature. ** Use real data if possible, and test on people who know nothing about your idea. RAPID PROTOTYPING
  5. 5. why is it good? • Prevents costly mistakes • Gives you surprising insights • Helps refine your ideas early & efficiently RAPID PROTOTYPING
  6. 6. background • IT IS NOT NEW (“prototype” comes from greek word πρωτότυπον for “early form”) • IT’S QUITE COMMON (Most agile development work and Lean Startup principles are rooted in prototyping) • BUT …. easy to NOT DO (if we are not careful, we will tend to revert to human nature) RAPID PROTOTYPING
  7. 7. WE SHOULD MAKE SURE WE DO IT BECAUSE
  8. 8. WE ARE HUMAN
  9. 9. with human TENDENCIES. In the absence of Rapid Prototyping, we will: • ask people “WHAT DO YOU WANT?”,…and • fester in ANALYSIS PARALYSIS & discussion, and • TWEAK & REFINE FOREVER…
  10. 10. SO, IN ORDER TO ACHIEVE PROGRESS AND SUCCESS
  11. 11. AND OVERCOME THE MOST POWERFUL HUMAN CONDITION
  12. 12. SOMETIMES
  13. 13. so do not waste time worrying!
  14. 14. motto 1. THINK BIG 2. START SMALL 3. ACT QUICKLY
  15. 15. process, again. 1. select your MINIMUM FEATURESET to “test your unique idea” * 2. CREATE your simple working prototype 3. TEST it with real people in real life** 4. LEARN, make some changes, and do it again. * Select 1-3 goals, and prioritise features against these. Then choose BARE MINIMUM – see “MVP” literature. ** Use real data if possible, and test on people who know nothing about your idea. RAPID PROTOTYPING
  16. 16. Thanks @BBC_News_Labs Powered by BBC Connected Studio
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