BBB Serving Greater Cleveland - Market Monitor, February 2014


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Better Business Bureau Serving Greater Cleveland's Market Monitor Newsletter for February 2014. Includes articles about the BBBASAP program, Request-A-Quote Service, and special promotional rates for billboard advertisements. The newsletter also includes articles about where to go to get free model labor issues posters for company workplaces, scam e-mails about domain names from China, and local companies that are "On Our Radar' for their pattern of consumer complaints (Shelf Wizard, Handicraft, LLC, AAA Appliance, and American Asphalt Sealcoating). In this edition, BBB also welcomes new Board Directors, Greg Rosenberg of Business Communication Solutions, Inc. and Bill Palliser of The Sherwin Williams Company.

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BBB Serving Greater Cleveland - Market Monitor, February 2014

  1. 1. MarketMonitor the ® News for Better Business Bureau Accredited Businesses BBB Serving Greater Cleveland February 2014 INSIDE: Our Year in Review Your Name in Lights◊ Free Workplace Postings E-Mail Scam On Our Radar BBB Welcomes New Directors◊ (Continued on Page 2) ◊ ◊ Is Your Data Secure? As hard as you’ve worked to earn your customers’ trust in you and your business, it can take just one trigger to break that trust. Your ability to keep your customers’ sensitive data secure is one of those make-it-or-break-it triggers. Customers expect that every business — large or small — that collects their sensitive personal information will protect it. Beyond customer expectations, there’s the law. Depending on your type of business and the states in which your customers reside, you may be legally required to protect the personal information you collect. If the recent data breaches at Target, Neiman Marcus, and the most recent suspected breach being investigated by Michaels craft store chain have you wondering how to keep your records secure, BBB can help. Here are four minimum things a small business should be doing for data security: • If you don’t need it, don’t collect it...and don’t store it. If you have it and don’t need it any more, destroy it — responsibly. • Restrict and limit access to sensitive data. Use locks on doors and file cabinets. Limit employee access to data to those who need it to do their jobs. Take precautions when mailing records. Encrypt sensitive electronic information in every site it is stored — on computers, on laptops, on PDAs, iPhones and iPods, on USB drives (sometimes called “thumb” drives”). Transmit data over the Internet using secure connections (SSL technology). • Use effective passwords...and issue a unique password to every employee. Never use the default password that comes from another product or service provider. Never use obvious passwords, such as your name, business name, family member’s name, “12345,” “ABCDE,” “password,” or your user name. Change passwords every 45-60 days. • Block potential intruders. Protect your IT systems from viruses and spyware by using antivirus protection and firewalls. Make sure these protections are up-to-date. BBB has more tips and tools to help you keep your data secure. Go to BBBASAP and Request a Quote Service Valuable Lead Sources from BBB BBBASAP – BBBASAP is a member-only program that delivers real-time sales leads directly to your smartphone. This free program uses a geo-locating app to deliver motivated customers’ requests directly to the smartphone of the Accredited Business working in closest proximity. The newly rebranded program, formerly ABConnect, offers a simpler registration process for members and is easier to use. ®BBB ASAP The Short List Totally meaningless (but impressive-sounding) buzzwords randomly generated from sweary. com/business-buzzword-generator/ “bleeding-edge enterprise-wide no-downside leverage” “social currency domestic toss networks” “macro dynamic feedback matrix” “tactical globalised e-tail mindshare” “challenging principle- centered economic loop” “micro future-proof partner leverage” “client-centric marketing competence channels” BBB ROI Are you: • Using the BBB logo in your ads? • Asking customers to post reviews at BBB? • Signed up for BBBASAP? Need info? Call Brigid at (216) 623-8964 x206
  2. 2. Follow Us On: and Tire Centers Mark Your Calendar What: BBB Shredding Event When: June 14th 10:00 AM-2:00 PM Where: RadAir Complete Car Care 27051 Detroit Rd, Westlake 6221 SOM Center Rd, Solon February 2014 BBBASAP and Request a Quote Service (Cont. from Page 1) BBB Serving Greater Cleveland’s Year in Review Your Name in Lights Have you seen the billboards promoting BBB Accreditation? Take advantage of an exclusive offer from Clear Channel Outdoor for BBB Accredited Businesses. Get eight premium Digital Freeway Bulletin locations at less than half the usual rate. You can also save 50% off the rate card price on the Digital Posters. There are over 20 different Digital Billboards and Digital Posters to choose from at this special BBB pricing. Call Mike at 216-676- 4321 or Brigid at 216-623-8964 x206. Pre-Employment Background Reports - Instant online criminal checks for under $10 each. Other reports also discounted. Monthly fee waived (save $120 a year!), $100 enrollment fee waived. Call IntelliCorp at (800) 539-3717. Document Shredding - All Ohio Secure Shred will shred documents on site for $25/month for one container. Also, one-time bulk purge for 10 cents/lb. $50 minimum. Call (330) 659-0840 or (888) 747-3394. Phone Service - Easton Telecom - Rates ranging from 2.5¢ - 3.5¢/minute for long distance calls, toll- free lines as low as 1.79¢/ minute. 5% discount off most retail services. Contact Jim Butler at (800) 222-8122. Payroll Service - Heartland Payroll Co. - Savings of as much as 50% on payroll fees. Call Brian Nelson at (440) 371-5245. Some member discount programs generate revenue which BBB reinvests into the organization’s operations. B2B Discounts for BBB Accredited Businesses The new name assures consumers that they are working with a BBB Accredited Business. To find out more about BBBASAP or to register your business go to or call Brigid at 216-623-8964 x206. Request a Quote – Potential customers have been able to send quote requests to you via email from your BBB Business Review and a link on the BBB website for several years. NEW! Now – you can get these quotes sent via text messaging to your cell phone. To make sure you don’t miss these leads, send your cell phone number and the name of your provider (Verizon, AT&T, etc) to mybbb@cleveland. or call Sue at (216) 623-8960. You can continue to receive leads by email. Last year, nearly 1,600 quotes were requested.
  3. 3. @ E-Mail from China is a Scam On Our Radar Required Workplace Postings Available Free Shelf Wizard – Operating from a PO Box in Willoughby, this online seller of shelving has an “F” rating and a pattern of consumer complaints. Consumers report non-receipt of ordered merchandise. Shelf Wizard also fails to provide promised tracking numbers on orders they claim to have shipped. BBB recently learned that HandiCraft, LLC, a manufacturer of products sold by Shelf Wizard, suspended production and shipments when it didn’t receive payment. BBB has alerted Postal Inspectors and the Ohio Attorney General. AAA Appliance – This business has four locations throughout the Cleveland area. Consumers who have purchased used appliances from AAA Appliance tell BBB of numerous problems with the products, dissatisfaction with repairs, and lack of response from the business to correct issues. AAA Appliance has an “F” rating and unanswered complaints. BBB has alerted the Ohio Attorney General and Cuyahoga County Department of Consumer Affairs. American Asphalt Sealcoating - Twenty six unanswered complaints concerning shoddy workmanship have placed this company “on our radar.” Owned by Todd Tornstrom, this Chesterland business has generated complaints about sealcoating, failure to honor warranties, and poor performance. Ohio Attorney General has been advised of BBB concerns. BBB Welcomes New Directors! Greg Rosenberg is President and Principal of Business Communication Solutions, Inc., which focuses on B2B marketing. Greg has worked in corporate marketing and communications since 1987. Before that, he served in the Navy and retired with the rank of Commander. Bill Palliser is Cleveland District City Manager of The Sherwin Williams Company. Bill is responsible for 27 area Sherwin Williams stores and is involved in industry associations such as NARI, REIA, PDCA, and NOAA. His hobbies include golf and riding ATVs. As an employer, you are required to post notices regarding several federal and state labor issues at your workplace. You may need to update your current posters, especially in light of the recent increase in the Ohio Minimum Wage. Beware: Private companies are mailing solicitations to businesses which often appear to be from an official government agency. These mailings use warnings of substantial fines and other consequences for failure to post the required notices as an enticement to sell you posters. You can download FREE model posters provided by Ohio’s Department of Job & Family Services at the following website: A copy of your Bureau of Workers Compensation paid premium certificate must also be posted. You can reprint a copy here: P.K. Wadsworth Heating & Cooling (Wadsworth) contacted BBB after receiving an e-mail from Amanda Jin. Amanda’s e-mail indicated she was with the Department of Asian Domain Registration Service in China. According to Amanda, someone was trying to register a domain name already in use by Wadsworth. If they objected, they needed to contact Amanda within seven days. BBB has been able to determine that the e-mail is an attempt to panic recipients into purchasing domain names, often at an inflated price. There have been no attempts by a third party to register the name and the same e-mail is sent to thousands of other website owners. If you get such an e-mail, do not respond to it. Do not click on any links or open any attachments or attempt to pay for any registrations. If you are concerned about others registering your .com domain name using other registrations such as .net and .biz, you can shop around for services from which to purchase them. ® Sign Up For Free BBB Scam Alerts! Text SCAM to 24587 There is no fee to sign up for BBB Scam Alerts, but your carrier’s text messaging rates do apply.
  4. 4. The Market Monitor Better Business Bureau 2800 Euclid Ave., 4th Fl. Cleveland, OH 44115-2408 The Market Monitor (ISSN 1085-5122). February 2014. Volume 9 No. 1. Published bimonthly in February, April, June, August, October and December by the Better Business Bureau, Inc. 2800 Euclid Ave., 4th Floor, Cleveland, OH 44115-2408, Periodicals postage paid at Cleveland, OH. POSTMASTER: Send address changes to: The Market Monitor, 2800 Euclid Ave., 4th Fl, Cleveland, OH 44115-2408. Periodicals Postage Paid February 2014 Coming Soon: BBB Member Webinars The Challenge: Reach as many BBB Accredited Businesses as possible with valuable tips to help them run and grow their businesses. The Solution: Brief, information-packed member-only webinars. Beginning in April, BBB will be presenting monthly webinars on topics of key interest to smaller businesses. The first two webinars will involve Google Analytics and LinkedIn. Webinar invitations will be sent to you by email, but if you want to be sure you’re on that list, or want to add others to the invitation list, please call Brigid at (216) 623-8964 x206. Be sure to let us know if there are topics you’d like us to consider. The convenient BBB webinars, which will be archived for future viewing, will take the place of BBB’s Connection Groups. More information about the webinars can be found at BBB Thanks Booth Sponsors! “Thank you” to the following sponsors of our booth at the recent NARI Home Improvement Show and the upcoming Cleveland Home + Remodeling Expo, March 14 - 16th at Cleveland Convention Center.