BB Exam Topics
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BB Exam Topics Presentation Transcript

  • 1. Buyer Behavior Exam notification
  • 2. Part A• PART A (COMPULSORY): 30 Multiple Choice (30 marks)• This section will include Ch 1-12
  • 3. Part B• PART B (COMPULSORY): Three questions based on a news article.• The questions may have sub sections. This will be clearly indicated. ( 30 marks)
  • 4. Part B topics• Q1 Decision Making covering ch 2-5• Q2 Internal Influences Ch 8 -11• Q3 External Influences |Chapter 12 and ch 16