Serena hotel islamabad


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presented by abdul basit sultani (MBA 1st), preston university islamabad.
brand war 2010 presentation

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Serena hotel islamabad

  1. 1.
  2. 2. Group Members<br />Imran Abbas<br />Qurat-ul-Ain<br />Sobia Khalid<br />Abdul Basit Sultani<br />AddictioN<br />
  3. 3. Our Topic<br />AddictioN<br />
  4. 4. History <br /><ul><li>The Serena Group was founded in 1970 under the leadership of the Aga Khan Development Network (AKFED). The Group has flourished for more than three and a half decades and has a collection of 32 luxury resorts, safari lodges and hotels, which are located in East Africa (Kenya, Tanzania, Rwanda, Uganda and Mozambique) and Southern Asia (Pakistan, Afghanistan and Tajikistan).</li></ul>AddictioN<br />
  5. 5. Serena in Pakistan<br />In Pakistan Serena providing their services in major cities, Faisalabad, gilgit, Quetta, hunza, swat, shigar, and Islamabad<br />AddictioN<br />
  6. 6. Serena Islamabad started its operation in 2001<br />The hotel is situated in central Islamabad, <br /> 18 kilometres from Islamabad International Airport.<br />The hotel, which is built on seven levels, features a range of terraces and pavilions, <br />Serena Islamabad<br />AddictioN<br />
  7. 7. Sengmentation &Targeting<br />Corporate clients<br />Embassies<br />Families <br />Wedding + Parties<br />Quality concious and executive class<br />AddictioN<br />
  8. 8. Positioning <br />With the strong Brand name and high quality standard of comfort and luxuries, In Pakistan Serena is standing at number one in ranking of luxury resorts.<br />AddictioN<br />
  9. 9. Marketing mix<br />• Product • Price• Place• Promotion • People• Process• Physical evidence<br />AddictioN<br />
  10. 10. Product <br />Serena are the market leaders in the executive travel market, offering business and executive suites in all their city hotels.<br />AddictioN<br />
  11. 11. Our rooms and suites<br />The presidential suites<br />The premier suits<br />The executive suites<br />The junior suites<br />AddictioN<br />AddictioN<br />AddictioN<br />
  12. 12. Dining<br /><ul><li>The Zamana all-day international restaurant
  13. 13. The Al-Maghreb Restaurant,
  14. 14. The Dawat fine-dining restaurant,
  15. 15. The Nazara Lounge, roof-top barbeque
  16. 16. The Baradari outdoor barbeque restaurant
  17. 17. The Wild Rice Restaurant, featuring a showcase of south-Asian cuisine
  18. 18. The Mediterranean Restaurant, which features classic French cuisine
  19. 19. The Rakaposhi, café and ice cream parlour
  20. 20. Room service, We offer a 24-hour room service,</li></ul>AddictioN<br />
  21. 21. Wedding services <br />The Islamabad Serena Hotel is one of Pakistan's most prestigious wedding venues. Offering extensive grounds, a stand-alone social events centre, and a poolside reception area, the hotel also offers a complete wedding planning service,<br />AddictioN<br />
  22. 22. The Maisha Mind, Body and Spirit Spa<br />To enter Maisha Day Spa is to step into the heaven of serenity. A rare space, where you can relinquish yourself entirely to our professional therapists dedicated to your wellbeing.<br />AddictioN<br />
  23. 23. Price <br />AddictioN<br />
  24. 24. Place<br />Standing at the foot of the Northern Hills with magnificent views of the Margalla Hills and Rawal Lake, this exceptional hotel is surrounded by six acres of landscaped gardens, yet is located at the very centre of Islamabad, the capital of Pakistan..<br />Serena offer 387 rooms and suites, all with air-conditioning, satellite TV, WiFi and voice-mail. <br />AddictioN<br />
  25. 25. Promotion<br />Website, <br />emails, <br />Brochures, <br />Conferences <br />Newspaper <br />AddictioN<br />
  26. 26. Direct compititors <br />Marriot, pearl continental<br />Indirect compititors<br />Best western, margalla hotel, hotel crown plaza<br />Future compititors<br />Avari Islamabad, Centaurus<br />Compititors <br />
  27. 27. Extreme Serenity in cultural Style<br />
  28. 28. Serena Islamabad<br />“Extreme serenity in cultural style”<br /><br />
  29. 29. AddictioN<br />