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Serena hotel islamabad

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presented by abdul basit sultani (MBA 1st), preston university islamabad.

presented by abdul basit sultani (MBA 1st), preston university islamabad.
brand war 2010 presentation

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Serena hotel islamabad Serena hotel islamabad Presentation Transcript

  • Group Members
    Imran Abbas
    Qurat-ul-Ain
    Sobia Khalid
    Abdul Basit Sultani
    AddictioN
  • Our Topic
    AddictioN
  • History
    • The Serena Group was founded in 1970 under the leadership of the Aga Khan Development Network (AKFED). The Group has flourished for more than three and a half decades and has a collection of 32 luxury resorts, safari lodges and hotels, which are located in East Africa (Kenya, Tanzania, Rwanda, Uganda and Mozambique) and Southern Asia (Pakistan, Afghanistan and Tajikistan).
    AddictioN
  • Serena in Pakistan
    In Pakistan Serena providing their services in major cities, Faisalabad, gilgit, Quetta, hunza, swat, shigar, and Islamabad
    AddictioN
  • Serena Islamabad started its operation in 2001
    The hotel is situated in central Islamabad,
    18 kilometres from Islamabad International Airport.
    The hotel, which is built on seven levels, features a range of terraces and pavilions,
    Serena Islamabad
    AddictioN
  • Sengmentation &Targeting
    Corporate clients
    Embassies
    Families
    Wedding + Parties
    Quality concious and executive class
    AddictioN
  • Positioning
    With the strong Brand name and high quality standard of comfort and luxuries, In Pakistan Serena is standing at number one in ranking of luxury resorts.
    AddictioN
  • Marketing mix
    • Product • Price• Place• Promotion • People• Process• Physical evidence
    AddictioN
  • Product
    Serena are the market leaders in the executive travel market, offering business and executive suites in all their city hotels.
    AddictioN
  • Our rooms and suites
    The presidential suites
    The premier suits
    The executive suites
    The junior suites
    AddictioN
    AddictioN
    AddictioN
  • Dining
    • The Zamana all-day international restaurant
    • The Al-Maghreb Restaurant,
    • The Dawat fine-dining restaurant,
    • The Nazara Lounge, roof-top barbeque
    • The Baradari outdoor barbeque restaurant
    • The Wild Rice Restaurant, featuring a showcase of south-Asian cuisine
    • The Mediterranean Restaurant, which features classic French cuisine
    • The Rakaposhi, café and ice cream parlour
    • Room service, We offer a 24-hour room service,
    AddictioN
  • Wedding services
    The Islamabad Serena Hotel is one of Pakistan's most prestigious wedding venues. Offering extensive grounds, a stand-alone social events centre, and a poolside reception area, the hotel also offers a complete wedding planning service,
    AddictioN
  • The Maisha Mind, Body and Spirit Spa
    To enter Maisha Day Spa is to step into the heaven of serenity. A rare space, where you can relinquish yourself entirely to our professional therapists dedicated to your wellbeing.
    AddictioN
  • Price
    AddictioN
  • Place
    Standing at the foot of the Northern Hills with magnificent views of the Margalla Hills and Rawal Lake, this exceptional hotel is surrounded by six acres of landscaped gardens, yet is located at the very centre of Islamabad, the capital of Pakistan..
    Serena offer 387 rooms and suites, all with air-conditioning, satellite TV, WiFi and voice-mail.
    AddictioN
  • Promotion
    Website,
    emails,
    Brochures,
    Conferences
    Newspaper
    AddictioN
  • Direct compititors
    Marriot, pearl continental
    Indirect compititors
    Best western, margalla hotel, hotel crown plaza
    Future compititors
    Avari Islamabad, Centaurus
    Compititors
  • Extreme Serenity in cultural Style
  • Serena Islamabad
    “Extreme serenity in cultural style”
    www.serenahotel.com/islamabad
  • AddictioN