DOES GOOGLE+ STAND FORGHOST TOWN+  and why your business should care
BACKGROUND
GOOGLE BY NUMBERS  3rd largest social network  250 million total users  150 million monthly users  75 million daily users ...
SOCIAL NETWORKS BY USER    901 M            555 M                    220 M                            150 M               ...
SEARCH
HISTORY OF SEARCH   In the old world of search engines, think   Excite or Netscape, everyone received   the same results. ...
SEARCH WITH GOOGLE+  A peer-based system that prioritizes  search results on the amount of “votes”,  or +1’s, a page gets ...
TO-DO LIST
SKYROCKET SEO 1 of 4   Add a Google+ badge to your company   website. This is a simple, but effective   way to promote and...
SKYROCKET SEO 2 of 4   Write a keyword dense “About” section   on your Company Profile. Google+   prioritizes this part of...
SKYROCKET SEO 3 of 4   Choose quality over quantity. Posting   high-quality content that is interesting   sparingly, rathe...
SKYROCKET SEO 4 of 4   Search first, write later. Conduct a   keyword phrase search on topics   relevant to your brand. Th...
GOOGLE+ CIRCLES  Segment your audience to deliver more  targeted, relevant messages. Be sure  to create a special Circle f...
GOOGLE+ HANGOUTS  A built-in “Skype” like feature where you  can communicate with up to 9 people at  once, completely free...
GOOGLE+ EVENTS  Smoothly integrates with your Google  Calendar to help you plan and organize  events. Users can share phot...
GOOGLE+ LOCAL  Think of this as a Yelp like feature for  your business. Your business becomes  searchable on Google Maps a...
AND MORE GOOGLE+  Other features of Google+ to take  advantage of and create a more robust  presence are Photos, Videos, E...
BARS+TONE is a digital media agencythat specializes in creating onlineexperiences that drive your audience tomeaningful ac...
Does Google+ Stand for Ghost-town+? And 7 Reasons Why Your Business Should Care
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Does Google+ Stand for Ghost-town+? And 7 Reasons Why Your Business Should Care

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Many people have said that Google+ has been doomed since its launch in 2011. Some have claimed that Google+ was deserted for Pinterest while others claimed that G+, being the new kid on the block, was not a worthy rival of social media’s king, Facebook. Last week, the Google I/O conference released some surprising facts that will leave Google+ naysayers flabbergasted.

Here is the recap:

Google+ hits 250 million users while Pinterest only has 11.7 users
Google+ users spend on average 12 minutes per day, which is very comparable to Facebook users who spend 15 minutes per day
After 1 year, Google+ is the 3rd largest social network, after Twitter and Facebook

For more information please visit our BARS+TONE blog bars-tone.com/blog.

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Does Google+ Stand for Ghost-town+? And 7 Reasons Why Your Business Should Care

  1. 1. DOES GOOGLE+ STAND FORGHOST TOWN+ and why your business should care
  2. 2. BACKGROUND
  3. 3. GOOGLE BY NUMBERS 3rd largest social network 250 million total users 150 million monthly users 75 million daily users Users spend on average 12 minutes/day
  4. 4. SOCIAL NETWORKS BY USER 901 M 555 M 220 M 150 M 11.7 M
  5. 5. SEARCH
  6. 6. HISTORY OF SEARCH In the old world of search engines, think Excite or Netscape, everyone received the same results. Today search has evolved to deliver personalized results, based on your previous behavior.
  7. 7. SEARCH WITH GOOGLE+ A peer-based system that prioritizes search results on the amount of “votes”, or +1’s, a page gets and is then tailored to your personal taste and previous behavior. Placing G+ content higher in importance than Facebook or Twitter.
  8. 8. TO-DO LIST
  9. 9. SKYROCKET SEO 1 of 4 Add a Google+ badge to your company website. This is a simple, but effective way to promote and create a Google+ community .
  10. 10. SKYROCKET SEO 2 of 4 Write a keyword dense “About” section on your Company Profile. Google+ prioritizes this part of your profile so it’s imporatnt to ensure that it is keyword dense and relevant to your target market.
  11. 11. SKYROCKET SEO 3 of 4 Choose quality over quantity. Posting high-quality content that is interesting sparingly, rather than poorly thought out posts frequently. Users are looking for valuable content sharing with in-depth comment threads.
  12. 12. SKYROCKET SEO 4 of 4 Search first, write later. Conduct a keyword phrase search on topics relevant to your brand. This will lead you to content and influencers discussing your product or service. Post relevant content on these discussion threads to trigger positive linkbacks.
  13. 13. GOOGLE+ CIRCLES Segment your audience to deliver more targeted, relevant messages. Be sure to create a special Circle for key influencers and utilize them to test messaging.
  14. 14. GOOGLE+ HANGOUTS A built-in “Skype” like feature where you can communicate with up to 9 people at once, completely free. Create key influencer Circles, invite them to hangout and introduce them to new products, answer questions and get feedback.
  15. 15. GOOGLE+ EVENTS Smoothly integrates with your Google Calendar to help you plan and organize events. Users can share photos and video before, during and after the event has taken place.
  16. 16. GOOGLE+ LOCAL Think of this as a Yelp like feature for your business. Your business becomes searchable on Google Maps after it’s been registered with the feature and visitors can write reviews that are then shared with their Circles. The more reviews you receive, the higher you’ll appear on a SERP.
  17. 17. AND MORE GOOGLE+ Other features of Google+ to take advantage of and create a more robust presence are Photos, Videos, Explore and Games.
  18. 18. BARS+TONE is a digital media agencythat specializes in creating onlineexperiences that drive your audience tomeaningful action.
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