Corinne Sandler - Keynote: Wake up or die! Be the only one who does what you do, or DIE!
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Corinne Sandler - Keynote: Wake up or die! Be the only one who does what you do, or DIE!
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Corinne Sandler - Keynote: Wake up or die! Be the only one who does what you do, or DIE!
- 3. 8 years
- 5. • Age of identity • Age of value • Age of experience • Age of you
- 7. Bethany Mota YouTube channel = Instagram = Twitter = 4.8 million 2.2 million 1.15 million
- 9. Apps = 1.3 million
- 10. Age of value
- 12. Age of you
- 13. • Age of identity • Age of value • Age of experience • Age of you
- 14. 14
- 18. The art of Intelligent War
- 22. Do you know? Do you know? what was one of the most disruptive innovations in the last 30 years (in the food industry)
- 31. How have we done this in the Market research world?
- 34. B = BREAKTHROUGH O = OVERCOME FEAR L = LENSES OFF T = THINK DEEP S = SEIZE IT
- 36. THANK YOU and be BRAVE
Editor's Notes
- And it has is transforming our world. Here is a cool visual of St. Peter’s Square that you can show in presentations to illustrate how drastically the world has changed from 2005 when Pope Benedict was chosen from 2013 with Pope Francis. One little old school flip phone in the corner vs. a sea of tablets and smart phones.
- Brands that seek to lead in the Age of You will have to recognize the human in the data, uncover genuine insights, and create a truly personalized and curated experience-an ecosystem to satisfy the Mecosystem.
- 18, social media goddess and ascendant fashion icon, needs to begin with her metrics. Mota’s most popular
- Interbarnd 4th global brand in the world.
- Brands that seek to lead in the Age of You will have to recognize the human in the data, uncover genuine insights, and create a truly personalized and curated experience-an ecosystem to satisfy the Mecosystem.
- One of my favourite rags to riches story… from a simple idea, to intelligence gathering, to a new market , to $71 million Meet Adam Lowry and Eric Ryan, proud brain parents of method. They single-handedly turned the consumer-packaged-goods industry on its head, these two former roommates were exposed to toxic cleaning ingredients. Eric and Adam’s toxic exposure gave them an idea. An idea. Aftre conducting some research Eric found that people wanted cleaning products they didn’t have to hide under their sinks. And Adam knew how to make them without any dirty ingredients. Their powers combined, they set out to save the world and create an entire line of home care products that were more powerful than a bottle of sodium hypochlorite.
- 2001: method is born and eventually they landed their first sale: four cleaning sprays to Mollie Stone’s grocery store in Burlingame, Calif.
- 2002: after enlisting designer to help design packaging, method convinces Target to test its cleaning sprays and dish soaps in 90 stores. 2006: Inc. 500 ranks method as the 7th fastest growing private company in America. And PeTA announces eric and adam as its Men of The Year and revenue reached $71 million; they were then sold to European manufacturer Ecover What did adam and eric do right. They used intelligence to tell them what people wanted and propel them foreword and people wanted the experience…. Of washing and cleaning They did what Proctor and gamble, SCJ and all other major cleaning companies couldnt do… transform an idea and sell an experience
- That’s the art of Intelligent War
- Let me tell you another fascinating story…. How a modern-day David is taking down publishing’s Goliaths and how to find Finding your white space. how to create uncontested space, or what we call white space (which ironically was the name of my first business venture).
- Lets talk about a tough industry Publishing, The world’s big six publishers—Hachette, HarperCollins, Macmillan, Simon &Schuster, Penguin, and Random House—are all big, multinational, global companies, trying to adapt to the changing publishing landscape. Book industry sales are declining despite the explosion of books being published. A book has less than a 1 per cent chance of being stocked in the average bookstore. Most books today are selling only to the authors’ and publishers’ communities. No other industry has so many new products in production. Book publishing is in a never-ending state of turmoil, with thin margins, high-complexities, intense competition, new technologies, record growth of other media, and bankruptcy of big retailers such as Borders. Book publishers’ challenges will only continue.
- I was attending an Entrepreneurs’ Organization event in Toronto, listening to a few guest speakers, when I saw a slim-built, pocket-protector, Revenge of the Nerds kind of guy, next on the panel to present. I admit that my first thought was, ‘Here comes another boring techie who’s going to talk to us about some prodigious digital technology’. To my surprise, I wound up being spellbound by this genius and his effulgence in a dying industry. It was Allen Lau, the founder and CEO of Wattpad, a compelling, thought-provoking entrepreneur who has built the world’s largest community for reading and sharing stories. All the big 6 missed the idea which Allen Lau has capitalized on. a social reading platform that allows amateur authors to upload content and connect directly with readers. It hosts more than five million user-generated stories in 25 languages and it has half a million new stories added every month. Wattpad has raised Series B funding of around $17.2 million from a group of venture capitalists led by Khosla Ventures and including Yahoo! co-founder Jerry Yang. Remember, the book publishing market was not accessible. Allen Lau created white sapce, occupied it first, and now holds it. The more uncontested market space we are able to open our eyes to, the more successful we will be. That’s truly what Wattpad has done. It is now the world’s most popular online publishing platform, and as Gutenberg invented the printing press over 400 years ago, Allen Lau has invented the digital age of storytelling and sharing.
- Yes, seriously—baby carrots. Don’t think I’m kidding about this innovation. In the 1980s the introduction of baby carrots became a disruptive innovation that transformed the supermarket, the carrot manufacturing industry, and the way the beta-carotene rich vegetable is consumed in households across the United States.
- Like many business innovations, the introduction of baby carrots was born out of a desire to mitigate waste:“[Mike] Yurosek was unhappy at having to discard as much as 400 tonnes of carrots a day because of their imperfections, and looked for a way to reclaim what would otherwise be a waste product. He was able to find an industrial green bean cutter, which cut his carrots into 5 cm lengths, and by placing these lengths into an industrial potato peeler, he created the baby carrot.”
- B stands for breakthrough (how through intelligence)
- O is for overcoming fear
- L is for lenses off;
- T stands for think deep;
- S for seize it.
- METHOD, WATTPAD, BABY CARROTS
- YOU HAVE TWO CHOICES WAKE UP OR DIE