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  • 1. “People dogfoodingtheir APIs makesyour API better.”John Musser | ProgrammableWeb | BAPI 2012
  • 2. “We have a much betterchance at succeeding ifwe co-develop with allthe creative minds outthere instead of fearingthem.”Paul Sun | CapitalOne | BAPI SF 2012
  • 3. “We see our developer portalas a door into Aetna, so thatwe can work together tobuild solutions that willbenefit everyone and achievea vision of simplicity.”Jesse Givens | Aetna | BAPI NY 2012
  • 4. “The pretty ribbon on the packageis our developer portal.Launching this site got us in aposition to deliver all the things wethought our APIs could bring.”Chris Jason | ESPN | BAPI NY 2012
  • 5. “Yellow Pages was likea hundred-year-oldstartup who’d beenwaiting for the rightplatform.”Brad Wing | YPG | BAPI NY 2012
  • 6. “Instead of having to investmillions of dollars trying toinstill larger B2B solutions,APIs allow you to get thatstickiness for a much lowerinvestment.”Martha van Berkel | Cisco Services | BAPI 2012
  • 7. “APIs are really thatsecret sauce that makesthings possible.”Carl Kennedy | Coca-Cola Enterprises | BAPI 2012
  • 8. “It’s worth investing inexperts. When we startedthis, we worked withMashery.”Jeff Schaubschlager | Best Buy | BAPI 2012
  • 9. “We’re absolutely usingAPIs to access digitalchannels. We’re using itto extend data. We’reusing it to extend tomobile and the cloud.”Kevin Flowers | Coca-Cola Enterprises | BAPILondon 2012
  • 10. “Huge numbers of peopleuse local search to findthings that are near them.This is a really importantnew channel to drivecustomers into yourdoor.”Andrew Steele | Jeppesen, A BoeingCompany | BAPI London 2012