Best Buy Jeff Schaubschlager

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Best Buy Jeff Schaubschlager

  1. 1. Platform Diving – Head First Building an API BusinessReady to dive in? Jeffrey Schaubschlager, Sr. Product Manager, Open APIs & Emerging Platforms#BBYOPEN @jtschlager 1 http://www.mgoblue.com/facilities/canham-natatorium.html
  2. 2. #BBYOPEN @jtschlager 2 Photo: Mike Powell / Allsport
  3. 3. Believe! Do Something, Yesterday. Take Cover Blow It Up Make it Work#BBYOPEN
  4. 4. Going to a movie theaterGet out of thepredictionbusiness… #BBYOPEN 4
  5. 5. APIs areTable Stakes. Period. #BBYOPEN 5
  6. 6. By 2013 there will be 1trillion Internet connected devices (that’s 7 per person!)#BBYOPEN 6 from: Mary Meeker - KPCB
  7. 7. 7,000+ APIs#BBYOPEN 7 http://blog.programmableweb.com/2012/05/22/6000-apis-its-business-its-social-and-its-happening-quickly/
  8. 8. “You cant build a reputation onwhat you are going to do.” Henry Ford#BBYOPEN @jtschlager 8
  9. 9. Take bites of the apple… Don’t eat the whole apple… #BBYOPEN @jtschlager 9
  10. 10. How?BuildSomething Courtesy of: http://www.mushon.com #BBYOPEN @jtschlager 10
  11. 11. Invest in Experts#BBYOPEN @jtschlager 11 Copyright: Miramax Films - http://www.miramax.com
  12. 12. MONETIZE IT!!! Short-Term & Long-Term #BBYOPEN @jtschlager 12
  13. 13. Don’t Chase yourTail. YET #BBYOPEN @jtschlager 13 http://www.whyaskme.net
  14. 14. Find a PartnerLong-tail devs canwait… #BBYOPEN @jtschlager 14 http://www.bat-blog.com
  15. 15. You will need… Executive Cover#BBYOPEN @jtschlager 15 Copyright: http://www.nbc.com/the-apprentice/photos/live-season-finale/1800#item=42893
  16. 16. “Make way for the bad guy!” Tony Montana 16 Copyright: http://www.universalstudiosentertainment.com/scarface/
  17. 17. In the ‘Sun Also Rises,’ Michael Campbell was asked how he went bankrupt. “Gradually, and then Suddenly”#BBYOPEN @jtschlager 17
  18. 18. Accelerate#BBYOPEN @jtschlager 18 http://www.lifehackery.com
  19. 19. You May Even Drive Culture Change #BBYOPEN @jtschlager 19 Copyright: 20th Century Fox
  20. 20. You are theguardianfor your partners &developers #BBYOPEN @jtschlager 20 Copyright: Paramount Pictures and Marvel Studios
  21. 21. #BBYOPEN @jtschlager 21 AP Photo/Bob Galbraith, File
  22. 22. Jeffrey Schaubschlager Sr. Product Manager, Open APIs & Emerging Platforms @jtschlager #bbyopen www.bbyopen.com jeff.schaubschlager@bestbuy.com#BBYOPEN @jtschlager

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