T DaysFrom communicationto participation buldingDavide BaruzziBAM! Strategie Culturali                           1
About usBAM! Strategie Culturali offers innovative design, planningand communication services to private companies,nonprof...
T DaysThe T Days are special weekends in which the streets (via Rizzoli - viaUgo Bassi - via Indipendenza) of the so calle...
T DaysThanks to T Days Bologna wonthe European Mobility WeekAwards 2011                               4
T Days         5
T Days         6
T Days         7
T Days         8
T Days         9
Train StationT Area  Piazza Maggiore              Two Towers                    We are here                               ...
Communication•   The event had risky communication to manage,•   Car-free areas as a controversial issue,•   Thousands of ...
Participation•   Top-down paper-based communication wasn’t enough,•   The idea of a work-in-progress scenario had to be   ...
Sense of Belonging•   Any project that generates a sense of belonging is    perceived by the city as important and positiv...
Engagement•   The best tool to generate a sense of belonging is Active    Engagement,•   It’s easier to feel part of somet...
Interaction, how?•   Not on a brand new institutional platform (apps,    websites),•   But on a shared neutral ground: soc...
Participation Buildingin Practice•   #TDays Contest•   Questionnaire•   “50 people 1 question” video                      ...
#TDays Contest•   Multimedia points of view (pictures, articles and quotes)    collected from 5 different social networks....
Bloggers•   In order to raise interest and participation from the web    we called for bloggers to be “ambassadors” of the...
Results•   Over 5500 single users on the aggregator website in the    2 weeks before the event,•   90 photographers shared...
The Exhibition•   10 photographers, 10 Twitter users and 1 blogger won    the #TDays Contest and took part to a very simpl...
The Exhibition“A Bologna la piazza è più 2.0 diinternet”“In Bologna the main square ismore 2.0 than the internet”         ...
The Exhibition                 22
Thanks.          23
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BAM! ecitizen

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BAM! ecitizen

  1. 1. T DaysFrom communicationto participation buldingDavide BaruzziBAM! Strategie Culturali 1
  2. 2. About usBAM! Strategie Culturali offers innovative design, planningand communication services to private companies,nonprofit organizations and public institutions who wouldlike to implement creative projects and solutions 2
  3. 3. T DaysThe T Days are special weekends in which the streets (via Rizzoli - viaUgo Bassi - via Indipendenza) of the so called T Area were completelyclosed to motor vehicles.The Municipality of Bologna has successfully launched the first editionof the T Days on the weekend of 17-18 September 2011, in occasion ofthe 2011 European Mobility Week, and recently repeated the initiative onthe weekend of 3-4 December. 3
  4. 4. T DaysThanks to T Days Bologna wonthe European Mobility WeekAwards 2011 4
  5. 5. T Days 5
  6. 6. T Days 6
  7. 7. T Days 7
  8. 8. T Days 8
  9. 9. T Days 9
  10. 10. Train StationT Area Piazza Maggiore Two Towers We are here 10
  11. 11. Communication• The event had risky communication to manage,• Car-free areas as a controversial issue,• Thousands of citizen had to be alerted,• A specific support had to be built on the issue, 11
  12. 12. Participation• Top-down paper-based communication wasn’t enough,• The idea of a work-in-progress scenario had to be brought over to the city,• No better way than asking for participation on informal and social media,• The very first communication was given on Twitter. 12
  13. 13. Sense of Belonging• Any project that generates a sense of belonging is perceived by the city as important and positive,• Informal communication is a strategic tool in empowering citizens to express opinions and participate actively to the project. 13
  14. 14. Engagement• The best tool to generate a sense of belonging is Active Engagement,• It’s easier to feel part of something you helped building and communicating,• It’s easier to contribute to informal dialogues. 14
  15. 15. Interaction, how?• Not on a brand new institutional platform (apps, websites),• But on a shared neutral ground: social media• Website only as an aggregator: aggregator refers to a web site that aggregates a specific type of information from multiple online sources 15
  16. 16. Participation Buildingin Practice• #TDays Contest• Questionnaire• “50 people 1 question” video 16
  17. 17. #TDays Contest• Multimedia points of view (pictures, articles and quotes) collected from 5 different social networks.• Facebook,Twitter, Instagram, Foursquare and Flickr. With Twitter being a common ground for sharing.• The best pictures and quotes would be part of an exhibition in Piazza Maggiore (Bologna’s Main Square). 17
  18. 18. Bloggers• In order to raise interest and participation from the web we called for bloggers to be “ambassadors” of the project,• After selecting a group of well known local bloggers we organized a social event to discuss and share opinions with them, in order to let them know first how T Days would have taken place. 18
  19. 19. Results• Over 5500 single users on the aggregator website in the 2 weeks before the event,• 90 photographers shared their pictures on flickr,• 130 users microblogged live on Twitter through the hashtag #TDays,• 600 users in 7 days interacted with the Facebook event. 19
  20. 20. The Exhibition• 10 photographers, 10 Twitter users and 1 blogger won the #TDays Contest and took part to a very simple but very effective exhibition in Piazza Maggiore during the second T Days weekend (then moved to Urban Center Bologna),• This easy reward generated a new spin of sharing and commenting on-line 20
  21. 21. The Exhibition“A Bologna la piazza è più 2.0 diinternet”“In Bologna the main square ismore 2.0 than the internet” 21
  22. 22. The Exhibition 22
  23. 23. Thanks. 23

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