Sallie Goetsch explains why you need to use photos on the Web and where you can find low-cost or free photos to use on your website and in your social networks.
2. Why You Need Images
• Large background images and “hero” images feature prominently in web
design.
• Tweets with images are retweeted as many as 150% more often than those
without.
• Photos are the most-shared type of content on Facebook.
• Pinterest drives more traffic to sites than any platform but Facebook.
• Instagram drives high-quality leads.
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3. When Can You Use Images?
• You’ve taken the photo yourself.
• You’ve received written permission from the photographer to use the image.
• The photo is in the Public Domain (copyright expired).
• The photo has a Creative Commons license.
• You purchase royalty-free photos.
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4. Where to Find Images
Following is a small sample of sites that offer
free images for use online.
Remember to check the attribution and
other license requirements for Creative
Commons photos.
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