What's Stopping You from Getting Clients

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C.J. Hayden explains to consultants at the September meeting of the Bay Area Consultants Network that they need to get out from behind their computers and go talk to people.

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What's Stopping You from Getting Clients

  1. 1. What’s Stopping You from Getting Clients… ...and What to Do About It with C.J. Hayden, MCC
  2. 2. What stops consultants from getting clients? 1. Marketing a ____________ commodity instead of your uniqueness ____________
  3. 3. What stops consultants from getting clients? 2. Selling to ______________________ strangers instead of to ________________________ people who know you
  4. 4. What stops consultants from getting clients? 3. Hiding out behind websites, email, ________________ ______________________________________ social media, direct mail, and ads instead of ________________________ talking to people
  5. 5. What stops consultants from getting clients? What are you doing right now that may be sabotaging your marketing?
  6. 6. Learn more See “Not Enough Clients? What's In Your Way?” www.getclientsnow.com/ whats-in-your-way.htm
  7. 7. Why you don’t want to be a commodity, and how not to   The marketplace is crowded. You don't want to be just one of many choices, you want to be the best choice. Your clients don’t want to hire an anonymous company; they want to hire a trusted person.
  8. 8. Why you don’t want to be a commodity, and how not to   You need a niche that defines either your target market, your professional specialty, or for maximum effectiveness, both. Choosing a niche doesn’t limit you; it focuses you.
  9. 9. Learn more See “Want Clients to Choose You? Be Special” www.getclientsnow.com/ be-special.htm
  10. 10. Why you don’t want to be a commodity, and how not to What might you need to change to position yourself as unique?
  11. 11. Who to sell consulting services to, and how   Stop trying to sell to strangers; instead, get to know people you might sell to or get referrals from. People like to buy from people they know, like and trust. Build the know, like and trust factor to build sales.
  12. 12. Who to sell consulting services to, and how   Build relationships through networking, sharing, speaking, or writing. Become a generous resource. Identify prospective referral sources by category, then find out how you can help each other.
  13. 13. Learn more See “Wanted: 100 Referral Partners” www.getclientsnow.com/ dec2004.htm
  14. 14. Who to sell consulting services to, and how What might you need to change about who you are selling to and how?
  15. 15. Stepping out from behind the web, mail, and ads to talk to people   Online marketing succeeds when you make your site or page a desirable destination, then interact with visitors once they arrive. Online marketing fails when you post a brochure on the web, then have to use mail, ads or promo blasts just to get people there.
  16. 16. Stepping out from behind the web, mail, and ads to talk to people   Websites, ads, and social media produce leads – you still have to close the sale. If you want to get clients, you’ll have to talk to them.
  17. 17. Learn more See “If You Want to Get Clients, You’ll Have to Talk to Them” www.getclientsnow.com/ apr2004.htm
  18. 18. Stepping out from behind the web, mail, and ads to talk to people What might you need to do differently about using these approaches to market?
  19. 19. Building a reliable system to make marketing simple and effective    Use what works best; avoid what’s easy but ineffective. The “silver bullet” is a myth; stop wasting your time trying to find it. The secret to successful marketing is choosing a set of simple, effective things to do and doing them consistently.
  20. 20. Building a reliable system to make marketing simple and effective What are 3 simple, effective things you can do consistently, starting on Monday?
  21. 21. How I can help    Free newsletter and Five Secrets to Finding Clients guide Get Clients Now! 3rd edition $20 cash, check or charge Work with me one-on-one on marketing, business strategy, and getting things done
  22. 22. Remember, when you are faced with an obstacle… C.J. Hayden, MCC, CPCC www.getclientsnow.com info@getclientsnow.com (415) 981-8845

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