What Makes an Idea Sticky?

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Verbal Billboard (networking exercise) from a 2008 BACN meeting.

Sticky Ideas Are SUCCESful

* Simple
* Unexpected
* Concrete
* Credentialed
* Emotional

Published in: Business, Technology
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What Makes an Idea Sticky?

  1. 1. What Makes An Idea Sticky? Is your audio logo sticky or murky?
  2. 2. Sticky Ideas are SUCCESsful Simple Unexpected Concrete Credentialed Emotional Story Bay Area Consultants Network
  3. 3. Tell Your Story in 8 Words Tell us: Who You Work With The Challenges They Face The Results They Can Expect Bay Area Consultants Network
  4. 4. For Example I help struggling solopreneurs get more clients How do you do that? Bay Area Consultants Network
  5. 5. Less is More “Let your discourse with men of business be short and comprehensive.” — George Washington, U.S. President Recommended Reading • Made to Stick by Chip and Dan Heath • Neuromarketing by Patrick Renvoise and Christophe Morin • The Infoguru Marketing by Robert Middleton Bay Area Consultants Network

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