On Target Audio Logo

Target Your Buyers Hit their sweet spot

Who are they?  What do they value?  What are their concerns?  What do they want to know?

Define your value to Clients  Clarify: Problem(s) you solve  Define: Results you produce  Differentiate: What makes you different?

Selling Solutions  Be brief, believable, specific  Simple language  Tell a story — focus on results, not process

Get Their Attention  Start conversations  Arouse curiosity  Ask questions  Whet their appetite for more

Audio Logo Sample  I cure consultants paralyzed by procrastination.  I show them how to transform the big picture into step by step actions that move them closer to their goals.  I am working with the owner of a bookkeeping business to clarify where she is now and where she wants to go. We will identify and clear the obstacles that have kept her stuck, then we’ll create step by step action plans that move her towards her goals.  I help consultants turn ideas into actions. I am Judy Baker and my business is Completely Creative.

Your Audio Logo  I work with ____________(target market)  Who _________ (have these challenges)  I help them get: _____________ (results)  A good example is: ________________ (tell a story that includes all these elements)  My name is _________________________

Audio Logo Exercise  2 minutes to create your message  1 minute to present your message  Everyone gets a turn  Stop when you hear the timer  Pass business cards when asked

Your Audio Logo  I work with ____________(target market)  Who _________ (have these challenges)  I help them get: _____________ (results)  A good example is: ________________ (tell a story that includes all these elements)  My name is _________________________

On Target Audio Logo

by Bay Area Consultants Network on Aug 18, 2009

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